NEWS SOURCE: Artificial Flavor Ltd.

Style Conscious Men Rejoice as the Drab Underwear Drought that has Plagued Millions for the Last 50 Years Comes to an End

SAN FRANCISCO, Calif. – August 9 (SEND2PRESS NEWSWIRE) — Artificial Flavor, LLC (, has announced the release of their debut line of men’s underwear that caters to the fashion-forward set of today’s style conscious man. They are coming off a successful fashion show at San Francisco’s Ruby Skye venue, and have just launched their ecommerce website bolstered by a dedicated email campaign designed to drive customers to the site.

Photo Caption: White and Orange “Hipster” Designer Men’s underwear by Artificial Flavor.

“We started this company because the existing choices for men’s underwear tend to be very limited and to be frank, are quite stale,” says John Vitti, president of Artificial Flavor. “The line that we created is a fresh take on men’s underwear that reflects the current trends in men’s outerwear, namely that of the use of bright colors, bold designs, and comfortable fit.”

Now that men are finally catching up with women when it comes to shopping for clothes and accessories, it comes as no surprise that Artificial Flavor would step in to satisfy the increasing demand for quality men’s underwear that has more style than your father’s old ‘tightie whities’ or plaid boxer shorts. “We see a clear line for our men’s underwear in the market today and if we give it the right kind of attention it will be a core differentiating product against the saturated market of denim and woven shirts,” says CFO Antonio Vitti. Spending on men’s apparel rose 4.4 percent during the 12 months ending March 31, compared with 4 percent for women’s, according to the NPD Group, a market research firm in Port Washington, N.Y.

“This is one of the main factors that we took into account when we designed this line,” states Chief of Sales Marcus Prato. “Men are no longer afraid to spend money on clothing, because they want to look good and feel confident at all times. In addition to spending habits, more and more men are no longer confined to the safe black, grey, and white color palette for their wardrobe.”

Mary Jo Feldstein validates this point in “These young male shoppers respond to clothing grouped by trend and are willing to wander a little. They also go shopping more often and not just when they need something.”

The debut line consists of 3 primary cuts: Boxer Briefs, Hipsters, and Briefs. Each of these cuts are further broken down into 2 unique patterns that in turn offer 3 color combinations for a total of 18 unique pieces.

“Since we are currently focused on underwear, we felt the need to offer a wide selection to address the varying tastes of our customers,” says Lawrence Roberts, Chief of Production for Artificial Flavor.

Examples include:

* Boyshorts: retro-styled mid-length hipsters that have contrast trim at the leg openings

* Speedsters: mid-length hipsters with bold asymmetrical design front and back

* Magnums: two tone briefs with single stripe and contrast waistband

Now that this exciting underwear has finally hit the street, it’s just a matter of time before additional retailers rush to pick them up to get a piece of the pie: “The challenge for retailers is to … sell the more body-conscious, more colorful clothing that some men might be willing to try,” states Feldstein.

All of Artificial Flavor’s underwear is made in the USA, 100% sweatshop-free. They are currently available in select stores and online specialty retailers, in addition to their own website:

ARTIFICIAL FLAVOR Ltd., a Turnstyle Ltd. company
912 Cole Street #208, San Francisco, CA 94117. 415.871.6213

News issued by: Artificial Flavor Ltd.

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Original Story ID: (647) :: 2005-08-0809-005

Original Keywords: ARTIFICIAL FLAVOR Ltd., a Turnstyle Ltd. company, men’s underware, hipster, san francisco, california, made in the USA, 100% sweatshop-free, boxer Briefs, Hipsters, and Briefs, Marcus Prato, Mary Jo Feldstein, Antonio Vitti Artificial Flavor Ltd.

NEWS SOURCE: Artificial Flavor Ltd. | Published: 2005-08-09 16:44:00

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