CHICAGO, IL (SEND2PRESS NEWSWIRE) — In a violent display of mass consumption, Chicago native Patrick Bertoletti, arguably the fastest rising rookie in the sport of competitive eating, slaughtered the competition by eating nearly 2 pounds of chocolate hearts at the Valentine’s Day Chocolate Massacre this morning to win $5000.

The top competitive eaters in the country were presented with a bottomless supply of candy hearts expertly prepared by the Chicago Chocolate Company, and the challenge of eating as many as possible in seven minutes, one minute for each of the men killed in Capone’s 1929 mob hit.

*(Photo Caption: Contestants of the Valentine’s Day Chocolate Massacre eating contest.)

“The Valentine’s Day Chocolate Massacre displayed the incredible passion competitive eaters have for food,” said Richard Shea, president of the International Federation of Competitive Eating (IFOCE). “It is a passion that can be, at once, both violent and beautiful.”

The IFOCE has never formally recorded a chocolate eating performance before and fans were treated to a gloriously gluttonous competition that lived up to the hype.

“Congratulations to Patrick for his amazing win,” said CEO Richard Rowe. “These competitions are always fun, exciting, and definite crowd-pleasers. Thanks to the IFOCE, Chicago Chocolate Company, and the eaters for making this a great success.”

Setting the standard in marketing creativity, has devised some of the most exciting and outrageous advertising campaigns in the past few years. Recently, items such as the Virgin Mary Grilled Cheese Sandwich, Britney Spears’ Pregnancy Test, and William Shatner’s Kidney Stone have garnered extensive worldwide media attention for the casino.

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Original Story ID: (1297) :: 2006-02-0213-007

Original Keywords: Valentine’s Day Chocolate Massacre eating contest, Patrick Bertoletti,, Golden Palace Casino, Chicago, Illinois, top competitive eaters in the country, Richard Shea, International Federation of Competitive Eating, IFOCE, marketing creativity / Golden Palace Casino

NEWS SOURCE: | Published: 2006-02-13 17:20:00

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