NEWS SOURCE: Focus Marketing US LLC

NEW YORK, NY /Send2Press Newswire/ — Focus Marketing, a leader in the application of information analysis and information-driven marketing for the music business, and Mediaguide, the most advanced monitoring and reporting system for radio airplay, just announced their partnership.

Radio promotion is a key component of music marketing and, like any business activities, needs to be highly focused in order to be cost-efficient.

The new joint analysis from Mediaguide and Focus Marketing uses the same data that is available through Mediaguides proprietary reporting systems, MusicMonitor(tm) and ArtistMonitor(tm) combined with the unique information-driven marketing methodology from Focus Marketing, to extract meaningful information for optimized radio promotions.

The new service will help artists, labels and radio promoters define their top radios and markets targets, the ones that are proven statistically to over-perform in volume for the music of the artists, optimizing their chances to have airplay.

“Focus Marketing uses a proven analysis methodology that creates tremendous informational value when combined with our radio airplay data,” says Paul Wright, Vice President of Music Business Development for Mediaguide.” With budgets tight and because not all artists, labels and promoters have the same time or access to the same tools to determine the right areas to best spend their time for each project, we wanted to support a service that could give that insight quickly and cost-effectively.

“Our association with Mediaguide is totally natural,” said Jean Marc Rejaud, President Focus Marketing. “Radio promotion is a key component of music marketing and Mediaguide is a clear leader in providing effective radio airplay data. To apply our unique information-driven marketing approach to their data set is an obvious advantage.”

To learn more about the new program from Mediaguide and Focus Marketing, just go to

About Focus Marketing:

Focus Marketing provides unique top targets analysis based on the 80/20 rule, career-business focus assessment analysis, information-driven marketing-business plan development, implementation support and seminars services, for an overall artist career growth plan or for a new release.

About Mediaguide

Mediaguide’s proprietary technology monitors nearly 2,500 college, non-commercial and commercial radio stations across the United States 24 hours a day, 7 days a week. Mediaguide’s MusicMonitor(tm) and ArtistMonitor(tm) information services can support the entire lifecycle of music promotion, artist discovery and development.

News issued by: Focus Marketing US LLC

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Original Story ID: (119) :: 2005-02-0225-001

Original Keywords: Focus Marketing US LLC, Mediaguide, MusicMonitor, ArtistMonitor, music, radio, monitoring, tracking, radios promotion, music promotion, album promotion Focus Marketing US LLC

NEWS SOURCE: Focus Marketing US LLC | Published: 2005-02-25 10:26:00

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