Consumers Grow More Deliberate in Saving as Coupon Usage Becomes a Core Shopping Behavior in 2026
SINGAPORE and NEW YORK, Jan. 12, 2026 (SEND2PRESS NEWSWIRE) — New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and research-oriented approach to spending, as saving money and the use of coupons increasingly form a stable part of everyday purchasing decisions rather than occasional tactics. Based on ongoing behavioral tracking, the findings indicate that coupon usage is no longer primarily driven by short-term promotions or seasonal campaigns, but by a broader shift in price sensitivity, advance planning, and value assessment.