ScentFest SF is the West Coast's first international consumer fragrance festival, June 26 to 28, 2026 at the Gateway Pavilion, Fort Mason Center, San Francisco. Founded by Sebastian Jara of The Perfume Guy, it features more than 110 fragrance brands, the Osmothèque, the Algorithmic Perfumery experience from EveryHuman, and the Scent Sessions program presented by Amouage.
ScentFest is a curated, consumer-focused fragrance experience designed for people who actively seek niche, artistic, and independent perfume brands. A place for discovery, sampling, storytelling, and real-world connection between brands and the fragrance community. Not a traditional trade show. An immersive fragrance weekend built around experience, culture, and passionate perfume lovers.
MEDIA AND BRAND CONTACT INFO:
Media contact: Tom Schroeder, Media Coordinator, ScentFest SF, tom@scentfestsf.media, 408.315.1909
Brand contact: R. Randall Schroeder, Brand Manager, randall@theperfumeguy.net, 415.596.9000
SAN FRANCISCO, Calif., June 22, 2026 (SEND2PRESS NEWSWIRE) — ScentFest SF, the West Coast’s first international consumer fragrance festival, opens June 26 to 28, 2026 at the Gateway Pavilion at Fort Mason Center in San Francisco. Founded by Sebastian Jara, creator of The Perfume Guy on YouTube, the inaugural three-day festival gathers more than 110 fragrance houses from around the world, the traveling archive of the Osmothèque, and a program of talks featuring some of the most recognized names in perfumery, all built for the public rather than the trade.
