NEWS SOURCE: Phil Gerisilo

KENT, WA (SEND2PRESS NEWSWIRE) — On one side are hundreds of thousands of professionals who quit the real estate industry every year. On the other side are the traditions, myths, and outdated business models that have contributed to that high attrition rate in the Real Estate industry. In the middle is Phil Gerisilo, a leading expert who has penned the new book “Succeed in Real Estate Without Cold Calling” (ISBN 1-59079-0707, Select Books $19.95).

The book, which destroys the 6 predominant myths that drive hundreds of thousands of discouraged Real Estate agents out of the business each year, was co-authored by famed consultant and best-selling author Rob Lebow.

Gerisilo, Founder and Chairman of the Gerisilo Organization, a top producing Realtor(R) in the Pacific Northwest, saw the damaging effects of bad training and mis education on new Real Estate agents.

“Succeed in Real Estate Without Cold Calling” is written in storybook form and follows the two main characters Frank, a well-known and successful Real Estate professional and teacher, and Mar (Margaret), a new Real Estate agent who is finding it difficult to succeed.

Gerisilo explains, “One of the myths in Real Estate is that you won’t make any money in your first six months. In the book I reveal secrets that will help you make money within 45-60 days!”

Robert Smith, president of Robert Smith & Associates PR, has worked with many real estate agents and comments, “I’m amazed at how easily each myth was exposed and replaced with a simpler and more profitable strategy. I consider this book the bible of the industry.”

“Real estate is booming all over the U.S. so it should be a time of prosperity for all realtors,” adds Gerisilo.

There’s also a new seminar program across North America based on the concepts presented in the book Succeed in Real Estate Without Cold Calling?

For more info go to or visit your local bookstore.

News issued by: Phil Gerisilo

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Original Story ID: (1199) :: 2006-01-0119-003

Original Keywords: Phil Gerisilo, Robert Smith, Succeed in Real Estate Without Cold Calling, Rob Lebow, president of Robert Smith & Associates PR, ISBN 1-59079-0707, Select Books, successful Real Estate professional and teacher, realtor, Succeed in Real Estate Without Cold Calling Phil Gerisilo

NEWS SOURCE: Phil Gerisilo | Published: 2006-01-19 14:33:00

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