FOR IMMEDIATE RELEASE: Salesforce.com Usage Increases with FreshDM CHICAGO, Ill., June 17, 2008 (SEND2PRESS NEWSWIRE) -- Allegro Communications, Inc., direct marketing firm and developer of FreshDM, recently announced that FreshDM is now available for Salesforce.com(R). Putting FreshDM in the hands of a company's sales team helps increase a company's user adoption of Salesforce and helps salespeople close more sales. *(LOGO Link 72dpi: Send2Press.com/mediaboom/08-0617-FreshDM_72dpi.jpg) FreshDM is an online application that allows users, such as marketing managers and sales representatives, to access the program and choose a direct mail campaign, add personalization, select or upload a mailing list, and send the materials to be produced and mailed. These direct mail materials can include postcards, letters, brochures, sell sheets, and complete direct mail packages. According to Russ Graunke, CEO of Allegro, "We have been helping our clients develop results-driven direct marketing programs for 18 years. It was just a natural extension of these services to provide a company's sales staff with an on-demand system to create custom, highly relevant direct mail." Several large insurance and financial services firms are already on board with FreshDM from Allegro. This new development allows companies to combine the power of FreshDM with Salesforce.com. FreshDM for Salesforce enables a company's sales team to do true one-to-one direct marketing. Salespeople get the most relevant and effective printed materials in the hands of customers and prospects at just the right time. FreshDM eliminates waste and costs associated with pre-printed materials, and helps companies track their mailings by viewing previous activity and reports. Key features of FreshDM for Salesforce include: * Easy-to-use list selection and import from Salesforce.com * Enable variable on-demand versions of a company's creative materials * Eliminate waste and costs associated with pre-printed materials * No production quantity minimums - send one piece or 5,000 pieces. According to Pete Poulton of Genworth Financial, "With FreshDM, we are able to create anything from a postcard, to an upscale 20-page brochure, and produce it on-demand with total customization - specific to our firm's products and personalized to our customer. Allegro does everything from customizing our interface through the whole print fulfillment process." Allegro Communications, Inc. (www.allegrolink.com) is a direct marketing firm based in Chicago, Illinois, with 18 years experience helping clients create strategic, results-driven direct marketing communications. FreshDM is an online program that enables highly custom and personalized marketing materials to empower companies' sales teams, marketing managers, or agents. All trademarks acknowledged. Send2Press(R) is the originating wire service for this story. NEWS SOURCE: Allegro Communications, Inc. # # # //RELEASE END// MEDIA ONLY CONTACT(S): [ contact info not for publication online or in print ] Ada Vaughan FreshDM +1-630-495-1600 Cell: +1-630-440-6501 (media only) ada @ allegrolink.com ......... Plain Text Copy, and Story Permalink: http://www.Send2Press.com/mediadrome/2008-06-0617-003.txt Release PDF: http://www.Send2Press.com/mediadrome/news_2008-06-0617-003.pdf Get our full-text news via RSS: http://www.Send2Press.com/RSS2/rss.xml ......... Text provided by news source (and/or the source's authorized agency), who is solely responsible for accuracy and legality of content transmitted. ......... This news story from Send2Press Newswire may be redistributed and re-posted in part or in whole by members of the media. Copr. (c) Send2Press, a unit of Neotrope(R). For news aggregation sites, blogs, and bureaus, you must retain Send2Press as the original wire service source. You may capture and self-host images linked to in above release, but do NOT stream from our server. ......... The original version of this release was issued on behalf of the above organization (the "news source"), by Send2Press(R) Newswire, a unit of Neotrope(R). http://www.Send2Press.com. ......... June 2008 Press Release / B-NAT IL / IND SOF ADV ASP NET COMP / REF: Advertising Industry Newswire(TM) + Illinois Newswire(TM)