FOR IMMEDIATE RELEASE: Java Juice(R) Coffee Geek Technique Produces Portable Perk LOS ANGELES, Calif., Sept. 22, 2008 (SEND2PRESS NEWSWIRE) -- Stop the French presses. A new-school brew developed by Java Juice, Inc. fuels the future of coffee and allows coffee lovers to toss their brewers, grinders, filters and energy-sucking coffee machinery aside. Java Juice(R) may eventually render whole beans as old-school fuel. *(PHOTO-1 Link 72dpi: Send2Press.com/mediaboom/08-0922-JavaJuiceSS_72dpi.jpg) *(Photo-1 Caption: Java Juice single serve 'on the go' coffee packet.) *(PHOTO-2 Link 72dpi: Send2Press.com/mediaboom/08-0922-JavaJuice_72dpi.jpg) *(Photo-2 Caption: Java Juice premium portable organic extract is easy to prepare.) Java Juice, an organic liquid coffee extract, is not only portable, but fast, easy and delicious. Thanks to the inventor, Los Angeles coffee roaster Richard Karno, caffeine aficionados can now indulge anywhere, anytime. For seven years, Karno labored to perfect the durable oxygen barrier packet. He wanted to ensure that it would taste as good, if not better, than a fresh-roasted cup of coffee. Karno, also the owner of Los Angeles' Groundwork Coffee Company (http://www.lacoffee.com) had visions of a lightweight package that could deliver heavy-duty coffee flavor. The result was a half-ounce pouch of extract that made brewing as simple as ABC: Already Brewed Coffee. Today, the product has been perfected and consumers need only to add water or milk for a ready cup of delicious coffee. Java Juice is ideal for anyone on the go. It can easily be packed away -- making it machine-less for adventurers, search and rescue teams, EMTs and paramedics. Imagine a portable espresso machine that weighs half an ounce and fits in a pocket. Adding to the list of its super-power attributes, the packets have a PSI rating of 200 pounds making them virtually unbreakable in travel gear. And, this December, Java Juice will achieve a three-year shelf life via real-time testing. This qualifies the product for military meals ready to eat (MRE) status. So, while Karno's primary focus was flavor, this coffee phenomenon has meets the packaging requirements of various U.S. municipalities. "Until Java Juice, premium portable organic extract did not exist," Karno says. "Now, all people need to do is rip it, drip it, add water, and sip it." Java Juice also offers massive discounts on misprinted products to make it easier for people who may want to send coffee to hurricane victims or deployed personnel. About the Company Java Juice(R) is a certified organic coffee extract made in the U.S. from the finest organic Arabica beans. The product contains no chemicals or preservatives; is fairly traded; and kosher certified. It is currently available at travel outfitters such as REI.com; Adventure 16; and Liberty Mountain. For more information, visit: http://www.javajuiceextract.com . All trademarks acknowledged. Send2Press(R) is the originating wire service for this story, Copr. 2008. NEWS SOURCE: Java Juice, Inc. # # # //RELEASE END// MEDIA ONLY CONTACT(S): [ contact info not for publication online or in print ] Anna Suchman of Java Juice, Inc. +1-310-314-2693 media @ javajuiceextract.com //Note to editors: Print resolution images, samples, and company founders interview available on request. eMediaKit(TM) and news archive for Java Juice: http://www.send2press.com/newswire/Java_Juice.shtml . ......... Plain Text Copy, and Story Permalink: http://www.Send2Press.com/mediadrome/2008-09-0922-005P.txt Release PDF: http://www.Send2Press.com/mediadrome/news_2008-09-0922-005P.pdf Get our full-text news via RSS: http://www.Send2Press.com/RSS2/rss.xml ......... Text provided by news source (and/or the source's authorized agency), who is solely responsible for accuracy and legality of content transmitted. ......... This news story from Send2Press Newswire may be redistributed and re-posted in part or in whole by members of the media. Copr. (c) Send2Press, a unit of Neotrope(R). For news aggregation sites, blogs, and bureaus, you must retain Send2Press as the original wire service source. You may capture and self-host images linked to in above release, but do NOT stream from our server. ......... The original version of this release was issued on behalf of the above organization (the "news source"), by Send2Press(R) Newswire, a service of Neotrope(R). http://www.Send2Press.com. ......... September 2008 Press Release / S-IND CA SEOPP-PRT / IND: BEV RET CAMP/HIK/OUTDRS BUS / organic, consumable, liquid extract / outdoor travel, Java Juice / extract, coffee, easy, beverages / just add water, travel coffee, organic convenience / ytv =