Send2Press Services:
Targeted Press Release Distribution

Thank you for your interest in Neotrope's press release services. From this page you may learn about what we do, how our news distribution plans work, and why you should choose Send2Press® for your next PR campaign.

Overview

Send2Press® delivers affordable, proven press release services for both individuals and small to medium businesses; including targeted news distribution, news release writing, press release optimization for news search, and agency of record service.

As a true newswire service, we send news "direct to editors" and not just online postings and RSS feeds like some companies claiming to be something they're not. Our news appears in Google News, aggregation systems like Voxant/TheNewsRoom, clipping services like CyberAlert®, online portals in the Neotrope® News Network, and goes to The Associated Press (AP).

As a professional media relations company since 1983, we have the expertise and experience to "get the word out" to the media and other major wire services like UPI and Reuters. Our news is read by media professionals worldwide, and our clients have been featured in every conceivable print and broadcast venue.

Plus, we're the only company in the world which has offered press release optimization solutions for search engines since 1997. You can also save up to $100 by combining our highly respected press release writing service with our targeted news distribution. We're the "real deal" in affordable expert PR services!

We're proud to be a U.S.-based company located in Redondo Beach/Torrance, California, USA. None of our services or staff are "off-shored."

L E A R N   M O R E View Plan Comparison Chart (Below, This Page) View Media Lists (Where We Send News) Send2Press Press Release Writing Services View Our Latest Client Press Releases

NEW TO PRESS RELEASES? View Client Testimonials Why Use a Press Release How to Write a Release Contact Us for Help

What We Do

Neotrope's Send2Press Newswire service sends highly targeted news content (your press release) Direct-to-Editors™ in the traditional fashion, but has also been a pioneer in online search engine placement, social networks, RSS and PDF, journalist and researcher opt-in, clipping services, and news aggregation systems like Google News.

Using our Send2Press service, we distribute your news release to applicable targeted media outlets in our database comprised of over 485,000 "active" journalists worldwide, news desks, and freelance writers — as well as delivery to major wire services and content syndicates, including The Associated Press (AP), UPI, and Reuters.

True Media Targeting
As a true newswire service, managing our own media contact databases for 25 years, we do not "mass media" blast news, or send content to the public or businesses (direct marketing). We only send news content to the media, and all dissemination is highly targeted. Specifically this means we don't send cooking news to car magazines, and we identify specific editors at publications so that the food editor at the New York Times doesn't receive book news (unless it's a cookbook!).

Any online site claiming to send a press release to more than a few thousand people is in the "spam" (unsolicited commercial bulk email) business, and not a true targeted newswire service. Similarly, "free online news posting" sites based in Asian countries, or the back alleys in Russia, provide zero benefit to any legitimate company seeking media coverage. In fact, Send2Press has been warning U.S. companies about avoiding "news spam" and foreign online-only news posting sites for more than eight years.

You can trust the team at Send2Press to "do it right."

Two Levels of Press Release Distribution Service
Because no individual or company needs exactly the same level of news dissemination, Send2Press is unique in the PR industry in providing two levels of service: our Premium (or "Silver" level), and Premium Extended ("Blue" level) distribution plans.

(Note: The color coding is completely arbitrary and simply assists with differentiating certain information from the other on our site and our secure Order Center.)

• Premium ("Silver") Level News Distribution Plans

Our Send2Press® Premium Silver Level plans include our Direct-to-Editors™ news distribution, and industry targeting, built on more than 25 years of news dissemination experience, and over 10 years of online news placement expertise.

Pricing starts at $109 for our Silver Level "State" or "Online Only" plans, up to $289 for our Silver "National PLUS" distribution plan.
Premium "Silver" Level Plans Include:
• Delivery to up to 1,500 Daily and Weekly U.S. Local/National Newspapers.
• National Trade/Consumer Magazines (Print Periodicals), Targeted to Industry Categories Based on News Content (e.g. "Travel" or "Medical").
• Cable and Broadcast TV News Stations.
• Press Release Optimization for Search Engines.
• Hand and Automated Submission to Blogs, RSS, and Social Networks (e.g. Deli.ico.us, Reddit, Technorati, DIGG, FURL, etc.).
• Neotrope® News Network with exclusive placement into other news systems like California Newswire® and eNewsChannels™.
• Free Video in Release (if posted to YouTube)
• 400+ Opt-in Journalists Receive a "Weekly Summary" of News.
• ...and much more! (See Plan Comparison Chart, bottom of page.)

 
• Premium Extended ("Blue") Level News Distribution Plans

Our Premium Extended ("Blue") Level plans add to all services included in our "Silver" Plans, with additional distribution via PRNewswire® or Business Wire® (depending on plan, see Comparison Chart, below this page), and online placement on Reuters.com and Yahoo! Finance, as well as a larger number of online news sites in the U.S. and international circuits. For news material to any public company (those with stock ticker symbol), news will push via BW, not PRN.

Exploring Send2Press Service Plans and Pricing
To view features for all of our distribution plans, pricing, and deliverables, please see the 2008 Plan Comparison Chart "widget" found at bottom of this page. The "E-Z View" tabs provide easy to read bullet points and pricing for specific plan levels (either Standard/Silver or Premium/Blue). The "Recent Successes" tab provides examples of many recent clients who received media coverage using our services.

QUICK PRICE QUOTE?
If you just want to get a quick price quote, try our:
E-Z View Pricing Chart

L E A R N   M O R E

Click Here to View Plan Comparison Charts (Below, This Page)
Click Here to View Media Lists (Where We Send News)
Click Here to View Client Testimonials
Click Here to View Press Releases from Current Clientele
Click Here to Learn About our Press Release Writing Services

Who We Are

Since 1983, Neotrope® has delivered proven, effective, and consistent PR (public relations) services, business marketing services and technology solutions. Since 1995, Neotrope has also been a leader in developing innovative technology solutions for the Internet, including e-commerce, banner ad management systems, DRM solutions for digital content, and "patent worthy" SEO solutions like DotComMojo™, SEO+PR™ and ContextEngine®. In 1997, Send2Press (originally Mindset Netwire) was "spun off" of our corporate PR business to utilize emerging Internet-based resources and provide more affordable streamlined solutions for start-up venture clients during the "dotcom boom." From Dec. 1996 to early 1999, the service was only available to our corporate clients, but it expanded in 1999 to become available to anybody who could visit our website and order online.

Far from being simply a "dotcom," Neotrope is a real-world company, and is a member of the Better Business Bureau (since 1997), including the BBBOnline Reliability program, listed/rated with D&B and a participant in the D&B Web Logo program, a member of GS1 US (formerly Uniform Code Council), listed with Bowkers for ISBNs, and listed with the RIAA for ISRCs. The company has held a valid California State Reseller Tax ID since Jan. 1, 1983. Neotrope is involved in publishing, music/recording, video, clothing, and online content development, among various diverse enterprises. This breadth of activities gives us a unique perspective on your business marketing needs, particularly if you have a new start-up company or mature small-to-medium business.

Our company was co-founded by best-selling author, professor, and lecturer / consultant Dr. J.L. Simmons, PhD, and graphic designer and multimedia artist / photographer / musician, Christopher Laird Simmons. Dr. Simmons wrote his first press release for a self-published book It's Happening in 1970, which led to mention in TIME magazine and the book being picked up by Knopf. Over the next 30 years, Dr. Simmons appeared on hundreds of television and radio programs, in newspapers and magazines, largely due to his own marketing and PR abilities. Christopher composed his first release in 1981 for his own self-published work, which led to a quarter-page in Playboy magazine's June 1982 "Potpourri" section; this later led to PR work for California entertainment and start-up companies, as an extension of his design and photography freelance work, and the launch of Neotrope in 1983 (the company launched as Mindset, and later became Neotrope). As a journalist, Christopher sold his first article to a national magazine in 1984, and has since written for a wide variety of local and national magazines.

As a recognized technologist, Internet marketing guru, and public relations professional, Christopher Simmons is frequently interviewed by such diverse organizations as Entrepreneur magazine, The Chicago Post Tribune, Monster.com, PC World, Publishing Basics radio, and Trendwatch. He has been on the launch team of numerous successful companies including MacMall®, FindWhat.com, and (of course) Neotrope. He served as a judge on the PRSA "Excellence in Technology Journalism" awards for three years, and has been invited to speak at numerous trade shows including Seybold.

With over 25 years of experience as a brand identity, PR and marketing company, Neotrope has a clear advantage over the "newbie" companies offering online newswire services. And none of these younger firms have the expertise and track record of our team. Send2Press is a "true" newswire, managing our own media contact databases, our own online news network, and with accredited PR staff that work a little harder to "get the word out" about your news.

PR Experts on Staff
While some upstart online newswires claim to have "journalists on staff," the Send2Press team includes both print and broadcast journalists who have been on the masthead of national print magazines and worked "on air," as well as accredited public relations professionals who hold memberships in organizations such as the Public Relations Society of America (PRSA), the Periodical Writers Association of Canada (PWAC), the National Writers' Union (NWU), and the Public Relations Association of Western North Carolina, among others. This means we have real journalists and Public Relations (PR) professionals "in house," which is a far cry from simple copy-editors or creative writers who might have written a press release once upon a time, or bloggers calling themselves "journalists."

Real PR experience counts when choosing a service provider for press release writing and distribution— Send2Press delivers this expertise every day!

L E A R N   M O R E

Click Here to Learn About Our Team
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