http://www.send2press.com/newswire/ Business, Entertainment and Technology News Sat, 11 Feb 2012 15:19:40 GMT http://neotrope.com 60 en-us 144 31 http://www.send2press.com/newswire/index.shtml http://www.send2press.com/XML/send2press-rss.gif http://www.send2press.com/newswire/2012-02-0207-007.shtml Tue, 07 Feb 2012 20:31:22 GMT Music Internet Los Angeles California Send2Press Newswire http://www.send2press.com/newswire/2012-02-0207-007.shtml G-Man Marketing LOS ANGELES, Calif., Feb. 7, 2012 (SEND2PRESS NEWSWIRE) -- With the end of the world scheduled to take place later this year, G-Man Marketing (gmanmarketing.com) is partnering with its clients to offer special reduced rates in public relations, songwriting, audio mixing and mastering, radio advertising, graphic design, live music promotion, music distribution, and more.

"No matter how the world concludes this year, whether from Galactic Alignment, the Mayan Calendar, Nostradamus, or some cataclysmic combination, we will all be there for you with special reduced rates on the services you will need to get your business started again," states John Scott G from G-Man Marketing.

In a promotional event called "Lower the BOOM on Prices," G-Man Marketing and their clients "will lower pricing by 12% starting 02.12.12," G says. "While many marketing companies raised their pricing this year by 15% or more, we took the opposite approach. We chose 02.12.12 to start the promo, as it's one digit lower than 12.12.12, which is our way of being optimistic."

G continues, "Additionally, a second part of the promotion will run from the 'end of the world' all the way through to the end of the year." Among the offers that will apply from December 21 to 31, 2012, are the following: G-Man Marketing will provide public relations services for free. Send2Press.com (a service of Neotrope(R)) will disseminate the media announcements for free. Country artist Sandra Piller will sell her album at half price. Country songwriter Jane Bach will co-write a song for free. Matt Forger will mix and master a song for one-third off.

Sheena Metal, host on LATalkRadio, will create a radio commercial for your product. In addition, her Carnyville live music event will let your band play two sets for free, "even if all your fans have expired," notes Ms. Metal.

Goodnight Kiss Music is offering half off music consultations. Robin Hood Music offers free song downloads. Phil Hatten Design will create a logo for free. FookMovie will create a free music video. And a spokesperson for Golosio, the music publishing firm, says "We will pitch your song to whatever film and TV projects are still available, although they probably will just be basic cable."

Some restrictions apply for the second part of the promotion only: "First, the world must actually come to an end on or about December 21," G said. "Second, you'll have to figure out how to get in touch with us during the ten days in question because we've had no assurances from the phone companies that they'll be doing anything at that time except figuring out how to charge you for unused minutes."

For more information about all the firms and individuals in this story, please contact John Scott G of G-Man Marketing. "Please remember," G states, "the world may end but good hype is forever."

- Photo Caption: John Scott G, of G-Man Marketing; photographed by Phil Hatten.

Media Contact:
John Scott G
G-Man Marketing
jsg@gmanmarketing.com.
818-223-8486

NEWS SOURCE: G-Man Marketing
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2012 Neotrope® News Network - all rights reserved.

TAGS: G-Man Marketing, Advertising and Marketing, Send2Press. ]]> http://www.send2press.com/newswire/2012-02-0207-006.shtml Tue, 07 Feb 2012 19:23:03 GMT Advertising Events Austin Texas Send2Press Newswire http://www.send2press.com/newswire/2012-02-0207-006.shtml Dawn Westerberg Consulting LLC AUSTIN, Texas, Feb. 7, 2012 (SEND2PRESS NEWSWIRE) -- B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC (dawnwesterberg.com), Dawn Westerberg, has announced that she will be speaking at the Texas Association of Certified Public Accountants (TACPA) Winter Meeting on Friday, February 17, 2012.

In her session "CPAs and Social Media," Westerberg will identify areas where Social Media can benefit small CPA firm, and single person firms in much the same way that networking and word of mouth referrals can benefit professionals. The session will provide advice on how to enhance online presence with clients, prospective clients and professional associates using social media sites such as Google+, LinkedIn, Twitter and Facebook.

"Social Media provides a powerful way for professionals to extend their networks and business development. With a well thought out strategy, CPA firms can enjoy all the benefits of an online presence that serves to grow their book of business and increase client loyalty," said Westerberg.

The Texas Association of Certified Public Accountants (TACPA) is a nonprofit, voluntary, professional organization representing Texas CPAs. The TACPA dedicates itself exclusively to the unique interests of CPAs in public practice, including preserving the integrity and enhancing the value of the CPA certificate within the business and financial communities. The TACPA is committed to helping members meet the challenges and seize the opportunities in public practice.

About Dawn Westerberg Consulting:
Dawn Westerberg invites business owners to "fall in love with your business again" through a sound marketing strategy that drives results and profits. Dawn Westerberg Consulting LLC assists companies in developing marketing plans that take full advantage of online and traditional marketing to create lead demand from ideal prospects.

An Authorized Duct Tape Marketing Consultant - http://dawnwesterberg.com/duct-tape-marketing/ - Dawn is a frequent speaker at conferences throughout the country on the topics of marketing, social media, online presence, and blogging. She publishes a blog on B2B Marketing at http://dawnwesterberg.com and is a contributor at BusinessWeek's Business Exchange. With headquarters in Austin, TX, she serves customers in the United States and Canada.

NEWS SOURCE: Dawn Westerberg Consulting LLC
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2012 Neotrope® News Network - all rights reserved.

TAGS: Dawn Westerberg Consulting LLC, Taxes and Accounting, Send2Press. ]]> http://www.send2press.com/newswire/2012-02-0207-004.shtml Tue, 07 Feb 2012 14:32:30 GMT Advertising Internet Houston Texas Send2Press Newswire http://www.send2press.com/newswire/2012-02-0207-004.shtml Softway Solutions HOUSTON, Texas, Feb. 7, 2012 (SEND2PRESS NEWSWIRE) -- As the evolution of technology continues to roar forward, one technology company is ensuring that business owners stay ahead of the curve and know how to efficiently utilize the growing number of important online tools. Softway Solutions, located in Houston, is dedicating 2012 to engaging its local community, and worldwide pool of online viewers as a whole, with helpful information on online marketing.

This valuable information is free to the public and has been developed through many years of successful business and countless satisfied customers that have called upon Softway Solutions for their online marketing needs.

After beginning its efforts in January 2012 and slated to continue through the rest of the year, Softway Solutions will release tutorials called White Papers through its website - www.softwaysolutions.com . These White Papers will both outline important issues tied in with online marketing, as well as placing forth unique ideas and tips to help any business thrive an increasingly digital world. All the information has been compiled by Softway's industry-leading experts and contains savvy hints and tricks to online marketing that many company leaders would pay big money for. But, Softway Solutions is offering the information for free in their continued efforts to not only serve the community, but also educate it.

Some of these White Papers will be dedicated to matters paramount to success in the online market, such as using Twitter, the best e-commerce practices and online marketing as a whole. Oceans of information on such topics already exist and are floating around the Internet, readily accessed by viewers. However, the knowledge contained in the forthcoming White Papers come from the general expertise of the Softway Solutions staff and are based off the company's regular business practices. Adding these White Papers to the already plentiful collection of information helps to enhance the knowledge of the online community.

The professionals at Softway Solutions also share the digital secrets that have made them an institution in the profession for years. The educational efforts of Softway Solutions are rather unprecedented; very few privately owned companies have sank these types of resources into ensuring the community is armed with the knowledge it needs to be successful online.

About Softway Solutions:
Established in 2003, Softway Solutions has been a go-to source for website design, web and mobile application development and countless other multimedia needs. The Houston-based company employs over 115 associates both in the United States and abroad. Softway's clients range from healthcare companies to architects. As already proven, Softway Solutions is equipped to meet the technology and multimedia needs of virtually any client or profession.

For more information, and media queries, contact:
Diana Zavala
281-914-4381
marketing[at]softwaysolutions.com .

NEWS SOURCE: Softway Solutions
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2012 Neotrope® News Network - all rights reserved.

TAGS: Softway Solutions, Web Development and Outsourcing, Send2Press. ]]> http://www.send2press.com/newswire/2012-01-0111-003.shtml Wed, 11 Jan 2012 18:03:54 GMT Advertising Business Los Angeles California Send2Press Newswire http://www.send2press.com/newswire/2012-01-0111-003.shtml Neotrope LOS ANGELES, Calif., Jan. 11, 2012 (SEND2PRESS NEWSWIRE) -- Neotrope, a California-based brand identity, internet marketing, and PR firm established in 1983, today announced an extension on the deadline for its 2012 PR Grant program for nonprofit orgs to January 31.

The company also recently announced it had expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services - specifically free online text and banner advertising on Neotrope(R) News Network sites - in addition to the news dissemination services portion of the grant. This brings the dollar value of the grant to each chosen recipient to $5,000, or $50,000 total value in donated services for 2012.

"Since several grant publications and sites didn't get to mentioning our program until the first week of the new year, we decided to extend the application deadline from January 15th to the 31st," said Neotrope founder and CEO, Christopher Laird Simmons. "We started this program more than 10 years ago, and we're very glad to be able to continue helping worthy non-profit groups raise their awareness."

Neotrope launched its Non-Profit PR Grant Program in 2000 and has provided discounted or free services to non-profits for almost 30 years. Neotrope's Send2Press(R) Newswire service provides the news dissemination component of the grants program for getting press releases in front of interested media.

Past recipients of the Non-Profit PR Grant Program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children's Foundation, The Native Voices Foundation, World Savvy, and many others.

How to Apply for 2012 Grant Program:
Non-profit organizations may apply through January 31, 2012. Organizations will be selected by Feb. 6, 2012, and the amount donated to each selected non-profit will vary, but total value approximately $5,000 per recipient (note, this is not a cash grant). Two of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R).

The 2012 Neotrope PR Grant application for U.S.-based IRS recognized 501(c)(3) charitable non-profits can be found at: http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) team is led by Christopher Laird Simmons, an award-winning designer, photographer, musician, journalist, and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed in print and broadcast, and has written for numerous national print publications. Other team members include accredited public relations professionals, working journalists and SEO experts.

Neotrope(R) is a registered trademark and service mark in the U.S. and Europe.

NEWS SOURCE: Neotrope
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2012 Neotrope® News Network - all rights reserved.

TAGS: Neotrope, NonProfit and Charities, Send2Press. ]]> http://www.send2press.com/newswire/2012-01-0104-007.shtml Wed, 04 Jan 2012 18:14:16 GMT Finance Internet Gaithersburg Maryland Send2Press Newswire http://www.send2press.com/newswire/2012-01-0104-007.shtml Interactive Market Solutions, Inc. GAITHERSBURG, Md., Jan. 4, 2012 (SEND2PRESS NEWSWIRE) -- Interactive Market Solutions, Inc., the parent company for LeadStorm.com, a lead provider, announced today that its fourth quarter numbers were up 18 percent compared to the same quarter in 2010.

LeadStorm.com had an outstanding year in 2011, processing more than 16 million loan requests through its proprietary lead-processing platform. It had gross sales of $1.8 million yielding a net profit of $1.1 million.

LeadStorm.com provides lead generation and list management for clients in the financial services industry, worldwide, with a strong focus in the U.S. The majority of its clients service the $50 billion a year microloan industry.

"We experienced an 11 percent increase in loan requests over the same period last year," says Philip Goldberg, owner and CEO of LeadStorm. "This resulted in the 18 percent increase in gross revenue. The fourth quarter uptick was mostly attributed to the holiday season. Many people seek short-term or microloans during the holidays, and traditional lenders are not making these loans."

In business since 1999, LeadStorm.com has experienced growth during both positive and negative economies, but it's a negative economy that generates an increased number of consumers seeking alternative financial products. In turn, more loan applications are received leading to the rise in revenue.

About LeadStorm:
LeadStorm is a lead provider that offers its clients access to leads across a number of verticals through its proprietary affiliate network. Lead buyers receive exclusive leads from the LeadStorm.com network of websites. Areas of specialization include loan leads, debt leads and credit leads.

LeadStorm.com connects thousands of consumers with advertisers on a "cost per lead" basis. Advertisers only pay for potential customers who have requested their specific products or services. This model is favored by advertisers who abandoned the old strategy of paying for raw ad impressions with no guarantee of generating consumer response.

The LeadStorm list management system delivers targeted advertisements to its clients' customer database on a revenue-share basis. While list management comprises only 16 percent of the company's annual gross revenue, it's an area of focus for growth in 2012. The company plans to invest considerable resources to increase its list-management revenue.

For more information, contact Philip Goldberg at: phil@leadstorm.com; 1-800-659-1645 ext. 101; or visit: http://www.LeadStorm.com .

NEWS SOURCE: Interactive Market Solutions, Inc.
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2012 Neotrope® News Network - all rights reserved.

TAGS: Interactive Market Solutions, Inc., Advertising and Marketing, Send2Press. ]]> http://www.send2press.com/newswire/2011-12-1219-003.shtml Mon, 19 Dec 2011 18:14:17 GMT NonProfit Business Torrance California Send2Press Newswire http://www.send2press.com/newswire/2011-12-1219-003.shtml Neotrope TORRANCE, Calif., Dec. 19, 2011 (SEND2PRESS NEWSWIRE) -- Neotrope, a California based brand identity, internet marketing, and PR firm established in 1983, today announced it has expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services; specifically free online text and banner advertising on Neotrope® News Network sites. This brings the dollar value of the grant to each chosen recipient to $5,000, or $50,000 total value in donated services for 2012.

"We're again donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate our 29th anniversary," said Neotrope founder and CEO, Christopher Laird Simmons. "With this expansion, we've now added $25,000 in online marketing services to the program for the first time. This new component gives the grant recipients far more visibility online by running their advertising in ROS campaigns on our news network; we will even create banners for the recipients if they don't already have them."

The Neotrope News Network includes news and entertainment portals like eNewsChannels.com. CaliforniaNewswire.com, MusicIndustryNewswire.com and many others, generating up to 10 million page views per month. The Neotrope News Network is being completely "rebooted" in 2012, and existing sites are being upgraded for a Q1/2012 brand re-launch, and integration of the PR grant recipient advertising is being integrated from the ground up during the redesign process.

Neotrope previously donated services as part of its Non-Profit PR Grants Program in 2011, 2009, 2005 and 2000. In 2010, Neotrope "adopted" various charities in lieu of providing the PR Grant program, and has provided discounted or free services to various non-profits for almost 30 years. Neotrope's Send2Press® Newswire service provides the online news dissemination component of the grants program for getting press releases in front of interested media.

Past recipients of the Non-Profit PR Grant Program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children's Foundation, The Native Voices Foundation, World Savvy, and many others.

"Neotrope has played an important role in our success in the last couple years," said Dana Mortenson, Executive Director, World Savvy. "The Neotrope PR Service Grant in 2009 was tremendously helpful in a critical year of our growth. With Neotrope's help spreading the word for our youth engagement programs, we were able to engage more than 6,000 youth and 1,100 educators in our programs during the 2009-2010 school year."

"Neotrope has done more to raise our profile than we could have ever imagined, and we thoroughly enjoyed working with them," said Tammy Westney, Executive Director, Special Equestrians.

How to Apply for 2012 Grant Program:
Non-profit organizations may apply online through January 15, 2012. Organizations will be selected by January 30, 2012, and the amount donated to each selected non-profit will vary, but typically $2,500 in PR services per recipient plus the additional online marketing/advertising component (total value approximately $5,000 per recipient; this is not a cash grant). Two of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire®. Additionally, all 501(c)(3) organizations automatically qualify for a 15% service discount.

The 2012 Neotrope PR Grant application for U.S. based IRS recognized 501(c)3 charitable non-profits can be found at http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope® marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, Medical Office Front Desk Pro, Monster, Nutraceuticals World, PCWorld, Produce Merchandising, and TrendWatch. He has written for a number of national print publications including Digital Imaging, Print on Demand Business, the Graphic Artists Guild newsletter, and he sold his first article in 1984 to Polyphony (now Electronic Musician). Other team members include accredited public relations professionals, working journalists and SEO experts.

About Send2Press Newswire:
Send2Press® offers best-in-class affordable Direct-to-Editors™ news distribution and alternative placement of news content to improve its "persistence" versus the traditional one-shot approach. In addition to sending news directly to working journalists, print and broadcast media, Send2Press places news into social networks and deep into search engines using proprietary ContextEngine™ press release optimization technology developed in 1997. Originally launched as MindsetNetwire in 1997 exclusively for Neotrope's corporate clients, the service became Send2Press in 2000. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Neotrope® is a registered trademark and service mark in the U.S. and Europe. Send2Press and California Newswire are registered service marks of Neotrope. All rights reserved.

BETA Facebook page for Non-Profit PR Grants: http://www.facebook.com/pages/Non-Profit-PR-Grants/239374726130782 .

Additional background information:
Previous 2012 NonProfit PR Grants Announcement:
http://send2pressnewswire.com/2011/11/15/s2p5475_210056.php .

2011 PR Grants Announcement:
http://send2pressnewswire.com/2011/01/07/s2p4053_125309.php .

2009 PR Grants Recipient announcement:
http://www.send2press.com/newswire/2008-12-1212-001.shtml .

2009 PR Grants announcement:
http://www.send2press.com/newswire/2008-10-1001-001.shtml .

2005 PR Grants announcement:
http://www.send2press.com/newswire/2005-01-0128-002.shtml .

2000 PR Grants announcement:
http://www.neotrope.com/text/news_PR_00-0802.shtml .

Additional news about non-profit organizations, causes, and corporate social responsibility:
http://send2pressnewswire.com/news/nonprofit-newswire .

NEWS SOURCE: Neotrope
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2011 Neotrope® News Network - all rights reserved.

TAGS: Neotrope, Advertising and Marketing, Send2Press. ]]> http://www.send2press.com/newswire/2011-11-1115-008.shtml Tue, 15 Nov 2011 20:00:56 GMT NonProfit Advertising Los Angeles California Send2Press Newswire http://www.send2press.com/newswire/2011-11-1115-008.shtml Neotrope LOS ANGELES, Calif., Nov. 15, 2011 (SEND2PRESS NEWSWIRE) -- Neotrope®, a brand identity, public relations, and marketing firm established Jan. 1983, announces its latest Non-Profit PR Grants Program for 2012. The firm is again donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 29th anniversary.

"The U.S. economy the past two years has been hard on small business, and even harder on small charities and non-profits. This PR Grant program is our way of supporting some of the numerous smaller organizations we feel need ongoing help to 'get the word out' about their worthwhile efforts," said Neotrope CEO and co-founder, Christopher Simmons. "We've been very helpful to numerous organizations to increase visibility both online and off, and hope to continue this program into the future."

Neotrope previously donated services as part of its Non-Profit PR Grants Program in 2011, 2009, 2005 and 2000. In 2010, Neotrope "adopted" various charities in lieu of providing the PR Grant program, and has provided discounted or free services to various non-profits for almost 30 years. Past recipients of the PR grant program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children's Foundation, The Native Voices Foundation, World Savvy, and many others.

Neotrope, and its service division Send2Press Newswire (www.Send2Press.com), have also sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for AIDS orphans.

How to Apply for 2012 Grant Program:
Non-profit organizations may apply starting November 15, 2011 through January 15, 2012. Organizations will be selected by January 30, 2012, and the amount donated to each selected non-profit will vary, but typically $2500 in services per recipient (this is not a cash grant). Three of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire®. Additionally, all 501(c)(3) organizations automatically qualify for a 15% service discount.

The 2012 Neotrope PR Grant application can be found at http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope® marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, Monster.com, and TrendWatch. Other team members include accredited public relations professionals, working journalists and broadcast veterans.

About Send2Press Newswire:
Send2Press® offers best-in-class affordable Direct-to-Editors™ news distribution and alternative placement of news content to improve its "persistence" versus the traditional one-shot approach. In addition to sending news directly to working journalists, print and broadcast media, Send2Press places news into social networks and deep into search engines using proprietary ContextEngine™ press release optimization technology developed in 1997. Originally launched as MindsetNetwire in 1997 exclusively for Neotrope's corporate clients, the service became Send2Press in 2000. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Neotrope® is a registered trademark and service mark in the U.S. and Europe. Send2Press and California Newswire are registered service marks of Neotrope. All rights reserved.

- Additional news about non-profit organizations, causes, and corporate social responsibility: http://send2pressnewswire.com/news/nonprofit-newswire .

NEWS SOURCE: Neotrope
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2011 Neotrope® News Network - all rights reserved.

TAGS: Neotrope, Corporate Social Responsibility - CSR, Send2Press. ]]> http://www.send2press.com/newswire/2011-10-1021-001.shtml Fri, 21 Oct 2011 05:59:57 GMT Business Internet Austin Texas Send2Press Newswire http://www.send2press.com/newswire/2011-10-1021-001.shtml Dawn Westerberg Consulting LLC AUSTIN, Texas, Oct. 21, 2011 (SEND2PRESS NEWSWIRE) -- Dawn Westerberg, president of Dawn Westerberg Consulting LLC (www.dawnwesterberg.com) and an authorized Duct Tape Marketing Consultant, will be presenting a session on Blogging, Twitter and Google+ at the Duct Tape Marketing Gathering 2011 conference in Kansas City, Mo., October 27 - 29, 2011.

The session will focus on how blogging, Twitter and Google+ can be used to grow online visibility for businesses as a means to generating more qualified opportunities for winning new customers.

"One of the most valuable assets a business can invest in is valuable, strong, targeted content on their blog to guide the website visitor through the qualification process," said Westerberg. "Duct Tape Marketing refers to this as the Marketing Hour Glass. The prospect experience involves specific stages: Know, Like, Trust, Try, Buy, Refer, Repeat. Online content should facilitate a prospect's movement through those marketing stages."

Once a collection of strong content is published on the website or blog, Westerberg advocates the use of social media platforms such as Twitter and Google+ to circulate the information. "Social media platforms have gathered target audiences. It's up to business owners to develop online networks and share the benefit of the solutions they've developed and deployed for other businesses."

"The more complicated the solution, the more benefit there is to regular blogging," explained Westerberg. "Business owners can highlight products, services and methodologies through blog posts. This will serve to give website visitors a productive and satisfying web experience."

Gathering 2011 is the annual Duct Tape Marketing conference for authorized Duct Tape Marketing consultants.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC (www.dawnwesterberg.com) serves companies from coast to coast and border to border with marketing strategy, marketing message development, campaign and content creation and online marketing. An Authorized Duct Tape Marketing Consultant, she invites business owners to "Fall in Love with Your Business Again" through sound marketing strategy, collaboration, and measured results.

NEWS SOURCE: Dawn Westerberg Consulting LLC
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2011 Neotrope® News Network - all rights reserved.

TAGS: Dawn Westerberg Consulting LLC, Advertising and Marketing, Send2Press. ]]> http://www.send2press.com/newswire/2011-04-0419-001-Westerberg.shtml Tue, 19 Apr 2011 09:59:28 GMT Events Internet Austin Texas Send2Press Newswire http://www.send2press.com/newswire/2011-04-0419-001-Westerberg.shtml Dawn Westerberg Consulting LLC AUSTIN, Texas, April 19 (SEND2PRESS NEWSWIRE) -- Dawn Westerberg, president of Dawn Westerberg Consulting LLC (http://dawnwesterberg.com), will be presenting at the Information Technology Alliance (ITA) Spring Conference. She will give two presentations "The Hub - Is Your Online House in Order," "How to Monetize Social Media: B2B Case Studies," and facilitating a hands-on lab with attendees interested in learning more about Twitter.

The ITA Spring Conference is taking place May 1-3, 2011 at the Westin Buckhead Atlanta. "It's an honor to present at ITA and I'm excited about these sessions which are the result of member feedback on the types of topics and sessions that would be most helpful in managing their business," says Westerberg. "Social Media offers professional services firms with a great opportunity to showcase their expertise and gain exposure with new markets."

Dawn Westerberg Consulting LLC assists business-to-business firms in strategic marketing, public relations and social media. Westerberg speaks frequently on a variety of marketing topics including Social Media, Content Creation, Customer Experience, and Marketing Fundamentals.

Her presentation "The Hub - Is Your Online House in Order?" addresses the need for compelling content on websites and blogs providing visitors with the information they need to self-qualify themselves, continue returning to the site, and ultimately engaging in business with the firm.

"How to Monetize Social Media: B2B Case Studies" will focus on the results of real world marketing campaigns from campaign creation to campaign measurement to return on investment.

Westerberg will facilitate a hands-on lab for attendees looking to become more proficient in their use of Twitter.

About Information Technology Alliance (ITA):
The ITA is an independent, membership association of leading firms and companies whose primary objective is to create a community where members share information and build relationships that improve the way they, and their clients, do business. The membership roster consists of some of the most highly regarded mid-market technology professionals, consultants, and product/service providers in North America.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to "Fall in Love with Your Business Again" through sound marketing strategy, creative collaboration and inspired performance.

- RSS news feed for Dawn Westerberg Consulting:
http://send2pressnewswire.com/author/dawn-westerberg-consulting-llc/feed .

NEWS SOURCE: Dawn Westerberg Consulting LLC
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2011 Neotrope® News Network - all rights reserved.

TAGS: Dawn Westerberg Consulting LLC, Advertising and Marketing, Send2Press. ]]> http://www.send2press.com/newswire/2011-03-0309-002.shtml Wed, 09 Mar 2011 10:59:16 GMT Advertising Business Wayne New Jersey Send2Press Newswire http://www.send2press.com/newswire/2011-03-0309-002.shtml The Ballantine Corporation WAYNE, N.J., March 9 (SEND2PRESS NEWSWIRE) -- This week Ballantine announced the launch of its new iDirect service, an integrated direct marketing program that combines direct mail, e-mail marketing, personalized URLs and the Intelligent Mail Barcode.

Ballantine iDirect helps companies to connect with their customers on and off line. And, when these individual marketing tools are combined, they work together to maximize a campaign's ROI.

"Our new technology works fast and provides measurable results," says Ryan Cote, director of marketing for the Ballantine Corporation.

This integrated direct marketing program can be used by almost any type of business, but is ideal for those already using direct mail and e-mail.

So, how does it work? First, Ballantine sends out a direct mail piece to a company's house file with a personalized URL (PURL). The direct mail piece is tracked using the Intelligent Mail Barcode (IMB) and, when it is reported as delivered, an e-mail is triggered to the same house file to reinforce the marketing message.

For instance, a cruise line wants to announce a special spring package to previous passengers. Rather than choosing between sending out a direct mail piece or sending out an e-mail blast, the cruise line can do both in one campaign with the enhancement of a personalized URL.

PURLs are included in the direct mail piece and e-mail to drive the customer to a personalized web page. It can even process credit card orders if needed. These PURLs are customized to gather responses and full reporting is provided for the PURL, the e-mail and the delivery of the direct mail piece. An appropriate follow-up strategy can then be developed.

Ballantine can also handle all aspects of copy and design, making the iDirect program a turnkey service.

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing production services to companies, nationwide.

For more information, visit: www.Ballantine.com .

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NEWS SOURCE: The Ballantine Corporation
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2011 Neotrope® News Network - all rights reserved.

TAGS: The Ballantine Corporation, Product Launches, Send2Press. ]]>