Send2Press Newswire

Mobi33 Unveils Industry's First Multi-Channel Mobile Coupon Distribution Platform

Mon, 16 Jun 2008 13:30:03 GMT

SAN JOSE, Calif., June 16 (SEND2PRESS NEWSWIRE) -- Mobi33, Inc., an innovative cross-media and multi-channel mobile content management and distribution platform, today unveiled its full suite of mobile and online coupon distribution applications that will automate the launching of mobile and online coupon sites.

Advertisers will now be able to generate mobile and online coupon sites with simple type-in text and images by using the new Mobi33 coupon auto-generation platform. Content is automatically converted to both WAP (mobile Internet) and Web formats.

Consumers will be able to search, browse and send coupons to their mobile phone as text messages. Once published, consumers may also access these coupons and Ad messages by interactive voice response or by keyword text messaging.

Businesses can implement a "performance-based" advertising model using Mobi33. A tracking system records coupon requests from both mobile and online coupon sites allowing companies to charge back to their clients based on the actual number of coupons delivered.

The advertising industry acknowledges mobile and online coupons to be one of the fastest growing channels for Internet Marketing during the next three years. Mobi33's mobile and online coupon distribution platform offers clients the opportunity to enter and capture this fast growing market with fully automated web based tools and a simple straightforward process. Using Mobi33, a business can launch eCoupon sites in less than a day at a highly affordable price.

In addition to auto coupon site generation, the Mobi33 platform also comes loaded with all of the original features - Voice2SMS, Text2SMS, Kiosk2SMS (for digital signage and Kiosk Ad networks), WAP2SMS and Web2SMS. Businesses can easily deploy mobile campaigns such as Text2Win, sweepstakes, voting, polling and trivia games with consumers accessing Ad content using the five available channels.

To license the platform under private label, please contact salesATmobi33.com.

For further information and a product demo, go to:
mobi33.com
mobi33.com/mobi33_ecoupons.pdf
mobi33.com/mobi33_brochure.pdf.

All trademarks acknowledged.

Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, Mobi33 mobile advertising, mobile and online coupons

Neotrope Selected to Provide Internet Marketing Solutions for Creative Commercial Financing Firm, Lease With Crystal

Fri, 25 Apr 2008 16:36:57 GMT

LOS ANGELES, Calif., April 25 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a cutting edge creative commercial finance company, Lease With Crystal (www.Leasewithcrystal.com), to provide promotion and brand development for their company and Website.

As part of this program, Neotrope will provide its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996. "We've been searching for the proper vehicle to launch us onto the laptops and office desks of business owners for some time now, this absolutely shows us the way," said Crystal Riley, of the Lease With Crystal namesake.

About Lease With Crystal
Lease With Crystal brings a big business know-how and a friendly simplistic approach to their clients in the equipment leasing world. The goal is to help businesses stay competitive, and afford the equipment they need now. "All clients benefit from our skill of matching the right business with the perfect custom leasing program - regardless of the industry. From lasers to tractors, we make growth possible, all while saving cash flow," Riley says.

Lease With Crystal is a brand new company, established in 2008, affiliated with Lease One which has over 19 years of industry experience. More information on their Equipment Leasing programs can be found at: www.Leasewithcrystal.com/leasing.htm.

About Neotrope(R)
Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed "patent worthy" proprietary solutions for Internet Marketing and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution for small-to-medium businesses. Send2Press also leverages Neotrope's ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company's 25th Anniversary.

Neotrope President/CEO Christopher Simmons is a leading authority on press release optimization, an award-winning multimedia designer and journalist, and is a member of the Public Relations Society of America, and ASCAP. A noted technologist, Mr. Simmons is frequently interviewed by organizations like Entrepreneur(R), Chicago Post Tribune, PC World(R) and Trendwatch.

More information: Send2Press.com/services/internet_marketing.shtml.

Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, business equipment leasing, Neotrope interactive marketing

Neotrope Selected to Provide Internet Marketing Solutions for Direct Mail Firm, The Ballantine Corporation

Mon, 18 Feb 2008 11:40:25 GMT

TORRANCE, Calif. - Feb. 18 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation (www.ballantine.com), to provide promotion and brand development for their company and Website.

As part of this program, Neotrope will provide both press release distribution services as well as its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996. "We've been very pleased with the results provided on projects with Neotrope over the past two years," said Ryan Cote, Director of Marketing for Ballantine. "They've proven to have a deliverable expertise in search engine marketing for B2B companies, and this new relationship will help us grow our online visibility."

"Ballantine is a clear market innovator, combining four decades of traditional direct marketing practices, with modern Web-savvy technologies that complement their printing and mailing services," said Christopher Laird Simmons, Neotrope's CEO.

About The Ballantine Corporation
The Ballantine Corporation is a turnkey direct mail services company providing everything from start to finish including creative, list, printing and mailing. They also offer their clients one-to-one marketing solutions including variable data digital printing and personal URLs (PURLs).

All clients benefit from a strong combination of quality work, aggressive pricing and complete print production support.

Ballantine was established in 1966 and is a family-run company, 3 generations deep. More information on their printing and mailing services can be found at: www.ballantine.com/whatcanwedo.html.

The company also publishes a blog containing direct mail tips, news and advice at: www.ballantine.com/blog/.

About Neotrope(R)
Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO/SEM, and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its "persistence." Send2Press also leverages Neotrope's ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company's 25th Anniversary.

Neotrope brands include BlueSpin(TM), California Newswire(R), ContextEngine(R), Citizen Newswire(TM), DigitalAuthor(TM), CitizenWire(TM), Direct to Editors(TM), DotComMojo(TM), eNewsChannels(TM), Florida Newswire(TM), Free2Press(TM), FreeNewsArticles(TM), Mass Media Content(TM), Mindstock(R), PRnetwire(TM), PRTRax(TM), SEO+PR(TM), and Send2Press(R).

The Neotrope marketing team includes President/CEO Christopher Simmons, who is the leading authority on press release optimization, an award-winning multimedia designer and journalist, a member of the Public Relations Society of America (PRSA), the Graphic Artists Guild (GAG), and ASCAP; Liisa Sullivan, a veteran PR pro, and a Public Relations Association of Western North Carolina member; and a team of working journalists and accredited PR experts. Mr. Simmons is frequently interviewed by organizations like Entrepreneur, The Chicago Post Tribune, Monster.com, PC World and Trendwatch.

More information: Send2Press.com/services/internet_marketing.shtml

Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, Neotrope internet marketing services, SEM expert Christopher Simmons

Google, Yahoo! 'Personal Trainers' Strengthen Digital Delts, Partner with Saatchi & Saatchi Healthcare Communications Group Teams in Tech Circuit Training

Thu, 07 Feb 2008 09:24:18 GMT

NEW YORK, N.Y. - Feb. 7 (SEND2PRESS NEWSWIRE) -- Brand teams at a leading New York healthcare communications group are taking their digital skills to the next level at a day-long Tech Fit fair on Tuesday, February 12, 2008, at Saatchi & Saatchi Healthcare Communications Group (SSHCG) headquarters in lower Manhattan.

According to Sam Welch, SSHCG president, "Tech Fit isn't the usual show and tell one-off. It is the latest innovation in SSHCG's ongoing program of digital training, which has been a strong focus for the group for several years. This new kind of circuit training, part of our mission to inspire healthier living, will be a great workout with a serious purpose - cutting-edge results for our clients. Tech Fit is that rare instance of all gain, no pain."

Staffers from all SSHCG agencies will partner with a highly sophisticated group of personal tech trainers from Google and Yahoo! to learn the newest ways to incorporate digital technology into client marketing. After the day's interactive circuit training ends, brand teams are charged with developing plans for enhancing strategic client programs with the latest new media tools.

Stations along the training circuit feature such digital and healthcare luminaries as Sermo, Revolution Health, iMed, Ugen Media, Vibrant Media, MedTrackAlert, Pulse Media, About.com, Moey, Pointroll, Pulse Media, Tobii and Toonboom. SSHCG brand teams will gain hands-on experience with the latest new media options as they traverse the circuit.

"The goal of Tech Fit is to keep improving our digital skills and ensure that employees share in that knowledge," said Welch, "This fits with SSHCG's holistic approach to marketing, integrating new and traditional channels to keep giving clients the best options." Tech Fit involves all SSHCG agencies, including Saatchi & Saatchi Healthcare Innovations, Saatchi & Saatchi Healthcare Advertising and Saatchi & Saatchi Consumer Health+Wellness.

About Saatchi & Saatchi Healthcare Communications Group
Saatchi & Saatchi Healthcare Communications Group (SSHCG), a member of Publicis Healthcare Communications Group, consists of three distinct agencies providing integrated and holistic marketing solutions to its clients: Saatchi & Saatchi Consumer Health+Wellness, dedicated to motivating healthy consumer behavior; Saatchi & Saatchi Healthcare Innovations, providing innovative solutions in the challenging healthcare environment; and Saatchi & Saatchi Healthcare Advertising, keeping clients out in front of the healthcare industry. All three agencies strive to be strategic brand stewards for their clients, applying best-in-class planning, creative and account service across all marketing disciplines including advertising, promotion, digital, CRM and professional marketing. All the teams attack marketing in the same manner: insights come first to drive solid strategy followed by executional excellence. Web site: www.saatchihealthcare.com.

About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Web site: www.publicishealthcare.com.

About Publicis Groupe
Publicis Groupe (Euronext Paris: FR0000130577) is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.

The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Web site: www.publicisgroupe.com.

All trademarks acknowledged.

Note to editors: Build YOUR Digital Delts. Participation and coverage of Tech Fit is invited; photos will be available post-event.

Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, Saatchi & Saatchi Healthcare Communications Group, holistic marketing solutions

ROIonline Announces Business Deal with EUROPAGES and Kompass

Fri, 11 Jan 2008 13:39:58 GMT

BRIGHTON, Mich. - Jan. 11 (SEND2PRESS NEWSWIRE) -- ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has been awarded new client contracts with EUROPAGES and Kompass - business-to-business search engine companies - to represent them for sales in the U.S.

According to the U.S. Department of State, every year, European countries import nearly 5.0 trillion dollars in goods. This proves that today's marketplace is a global one and for manufacturers to compete and to increase their sales, exporting is an important component to add to any Internet-marketing plan; EUROPAGES and Kompass know this and have entrusted ROIonline to expand their markets.

EUROPAGES.com (www.Europages.com) is home of the European Business Directory. It is available in 25 languages and contains a list of 900,000 best suppliers from 35 countries on the Internet; 79 percent of its users are European.

Kompass (www.Kompass.com), owned by Coface, has companies listed in 70 countries. Their mission is to facilitate business-to-business trade throughout the world while contributing to the development of world commerce. They receive over 4.6 million searches each month and have over 2.3 million company names in their database.

"Both companies are leaders in their field and will help U.S. companies reach buyers in the international marketplace who are seeking their products," Rich Knapp, president ROIonline, said. "The fact that they have chosen us to represent them is a true honor."

ROIonline provides clients with total Internet-marketing solutions that deliver a Return on Investment (ROI) while reducing cost. They increase revenue, lower marketing costs, and improve operating efficiencies.

"Businesses have to have the proper tools to keep their web site competitive in a global marketplace," Knapp explained. "Sites must be constantly updated and managed and contain the product information buyers are looking for."

Each package is custom tailored and designed to ensure ROI. ROIonline's services include: diagnostic consultation, website design, optimization, pay-per-click campaign management, website tracking and analytics, Internet marketing and media placement.

Kompass and EUROPAGES recognized ROIonline's network of over 25 representatives and experience as key to helping them penetrate the U.S. market. Each ROIonline representative has over 10 years experience in the industrial marketplace.

In addition to EUROPAGES and Kompass, ROIonline also represents MacRae's Blue Book, Engineer's Edge, and more.

For more information, visit: www.roiol.com

All trademarks acknowledged.

Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, ROIonline LLC, European Business Directory advertising

Neotrope Selected to Provide Internet Marketing Solutions for New York Computer Technology Firm S&R Network Consulting

Fri, 14 Dec 2007 09:45:30 GMT

TORRANCE, Calif. - Dec. 14 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting (www.sr-network.com), to provide promotion and brand development for their company and Website.

As part of this program, Neotrope will provide both press release distribution services as well as its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996. "We've been very pleased with the results provided on past projects with Neotrope," said Sharad Suthar, President and CTO of S & R Network Consulting. "They have a demonstrable expertise in search engine marketing for technology companies."

S & R Network Consulting is specialized in providing various computer consulting services to businesses in New York City, Long Island and New Jersey. Some of the services it provides include network planning, setup, on-site and remote support, network and data security, redesign, pro-active network monitoring, data migration and disaster recovery, co-location services. It also provides various database and website consulting services. The team holds a number of certifications, and has more than 15 years of experience in the field. General information can be found at www.sr-network.com/aboutus.shtml.

More information on the consulting services it offers can be found at
www.sr-network.com/services.shtml.

About Neotrope(R)
Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its "persistence." Send2Press also leverages Neotrope's ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company's 25th Anniversary.

Neotrope brands include BlueSpin(TM), California Newswire(R), ContextEngine(R), DigitalAuthor(TM), DotComMojo(TM), eNewsChannels(TM), Free2Press(TM), FreeNewsArticles(TM), Mindstock(R), PRTRax(TM), and Send2Press(R).

The Neotrope marketing team includes President/CEO Christopher Simmons, who is the leading authority on press release optimization, an award-winning multimedia designer and journalist, a member of the Public Relations Society of America (PRSA), and ASCAP; Liisa Sullivan, a veteran PR pro, and a Public Relations Association of Western North Carolina member; and a team of working journalists and accredited PR experts. Mr. Simmons is frequently interviewed by organizations like Entrepreneur, The Chicago Post Tribune, PC World and Trendwatch.

More information: Send2Press.com/services/internet_marketing.shtml

Copyright © 2007 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, accredited PR experts, Neotrope internet marketing

Widgets Make Presence Felt in Politics: ElectionMall Offers New Tools to Campaigns, Bloggers, and Voters

Wed, 07 Nov 2007 16:46:27 GMT

LAS VEGAS, Nev. - Nov. 7 (SEND2PRESS NEWSWIRE) -- WORLD BLOG EXPO -- Every year around end of October and beginning of November political yard-signs dot your neighbors lawn and street medians as campaigns try to increase name recognition and push to Get-Out-The-Vote on Election Day and with the 2008 elections now less than a year away, social networking sites and blogs will soon be cultured with electronic yard sign widgets.

Widgets, which are defined as an icon or graphical interface element that can be used by internet users to perform a desired function, are not new to those familiar with the Web 2.0 world, and according to the research firm comScore Media Metrix, Inc., widget penetration in North America during April 2007 was at 40.3 percent of all Internet users who visited a Web site were exposed to some sort of embedded widget.

While widgets might be new to many the within the political world, ElectionMall Technologies, Inc. first began offering electronic yard signs that voters could email to their friends during the 2000 campaign.

Electronic yard signs widgets provide campaigns and voters the opportunity to promote the campaign and also the ability for people to literally identify themselves with a particular campaign. Widgets can be a useful tool to bring in donations from multiple sites with just a small amount of effort and also provide valuable links to polling information or voter registration forms for Get-Out-The-Vote drives.

"Voters are rallying around their candidates and taking it upon themselves to promote their favorite candidates," said ElectionMall CEO and Founder Ravi Singh. "Just like how campaigns provide yard-signs to all their supporters, campaigns need to make available tools that allow their supporters to place electronic yardsigns on their blogs and Facebook pages."

Much like the traditional aspect of supporters placing campaign signs in their front lawn to show their support for a specific candidate, younger voters are showing their support for specific candidates by placing these electronic yardsigns on their MySpace and Facebook pages.

"Many times campaigns are a little confused when they see this little script that is at the bottom of their homepage, but after you explain to them how these electronic yard signs work they started to get excited about the possibilities," said Singh. "With these electronic yard sign widgets campaigns can begin securing real estate on web."

Singh will be discussing the use of widgets and other online technology tools at the World Blog Expo in Las Vegas, NV where he is speaking on two panel discussions that cover online fundraising on blogs and social networking sites and also political campaign communication with blogs.

"Over the past 20 years campaigns have moved from party centric models to a candidate centric model and right now we are seeing the beginning of a voter centric model," said Singh.

To learn more about ElectionMall's electronic yard sign widgets visit www.electionmall.com/widget.

About ElectionMall Technologies, Inc.
ElectionMall Technologies, Inc., established in 1999, is a world leader in providing Internet-based non-partisan solutions for elections and campaigns, effectively utilizing technology and business expertise to enable candidates, advocacy groups, or nonprofits to generate enhanced gains in awareness, funds, and votes. Electionmall.com is headquartered in Washington, D.C. with offices in Los Angeles and Chicago. For more information, visit www.electionmall.com or call 1-888-WEB-2-WIN.

All trademarks acknowledged.

Copyright © 2007 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, ElectionMall Technologies Inc, World Blog Expo

Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence

Fri, 19 Oct 2007 20:21:00 GMT

TORRANCE, Calif. - Oct. 19 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

Unlike previous solutions that tracked reader metrics on only one site where a story originated, the Neotrope PRTrax system can track readership, referring sites, keywords, country, language, search engines, and other valuable business intelligence across an unlimited number of news sites from a single account.

"Traditionally the main purpose of a press release was to entice media folk to consider use in print or broadcast venues. However, over the past decade the secondary use of press releases has evolved into an online marketing component - specifically to put news into as many 'credible' places on the Internet as possible," said company CEO, Christopher Simmons. "Our ContextEngine(R) solution helps make releases more visible online, which we pioneered ten years ago. Now with PRTrax(TM), we're providing key metrics as to how and where a given story is being found and clicked."

Another unique feature of Neotrope's PRTrax solution is the ability to track many viewings not normally trackable by other visibility solutions, due to cookie and image-tracking being blocked by browser privacy settings.

PRTrax(TM) is an annual subscription service starting at $69 per release, or $99 per campaign, offered exclusively at this time to customers of the Send2Press(R) Newswire service.

More information: www.send2press.com/services/internet_prtrax.shtml

About Neotrope(R)
Based in Torrance California, Neotrope has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has architected over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning. Send2Press Newswire (www.Send2Press.com), a service of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its "persistence" versus the traditional one-shot approach. In addition to sending news directly to journalists, print and broadcast media, and news clipping services, Send2Press places news into online news sources, RSS and social networks, as well as providing high visibility in search engines using Neotrope's ContextEngine(R) press release optimization technology.

The Neotrope News Network includes magazine and news portals including eNewsChannels(TM) (www.enewschannels.com), California Newswire(R) (www.CaliforniaNewswire.com), Publishers Newswire(TM) (www.PublishersNewswire.com), and many more. Over 100 sites are in development for 2008 launch.

Copyright © 2007 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, Neotrope Interactive, PRTrax Reader Tracking service

HotGigs Co-Founder to Present at DirectEmployers Association Annual Meeting in Las Vegas

Tue, 09 Oct 2007 20:30:00 GMT

Doug Berg to Discuss Recent Successes for Fortune 100 Company Using Jobs2Web to Optimize Direct Online Recruiting Strategies

MINNEAPOLIS, Minn. - Oct. 9 (SEND2PRESS NEWSWIRE) -- At this week's annual meeting of the DirectEmployers Association in Las Vegas, Doug Berg, Chief Gigster of HotGigs, Inc. (www.hotgigs.com) will present a case study reviewing the results achieved by a Fortune 100 pharmaceutical company that implemented HotGigs' Jobs2Web career site optimization solution. The presentation will detail how the client company was able to drive hundreds of qualified candidates directly from major search engines, such as Google and Yahoo, into the company's career Website which resulted in key hires.

"I'm excited to share the results Jobs2Web has achieved for this major corporation and our many clients who are trying to tap into this hard-to-reach candidate audience and reduce their recruiting costs and dependency on the expensive job boards," said Berg. "Most companies don't realize that millions of candidates each month start their job search on the major search engines versus job boards, but their corporate career sites aren't optimized to capture this valuable traffic -- which is where Jobs2Web can help."

"DirectEmployers members want to learn how to make the most of their online recruiting strategies," said DirectEmployer Association vice president of business development Chad Sowash. "We're excited to have HotGigs present its Jobs2Web case study at our upcoming event as their presentation represents what Direct Employers is all about -- helping companies build direct recruiting strategies that leverage the Internet to its fullest potential in acquiring talent."

About DirectEmployers' Annual Meeting
DirectEmployers Association's Annual Meetings bring together the most progressive recruiting leaders, focused on using their collective knowledge to recruit dynamically with the most cutting edge and cost effective methods in the industry. This meeting features innovative recruitment presentations, best practices, and industry benchmarks, coupled with new and refreshing ways to recruit. Organizations sponsoring the annual meeting include Jobs2Web, Arbita, and TalentHook. Presentations will be given by Jobs2Web, HRworks, HRSEO, Arbita, Multi-cultural Women's Council and JobMachine.

About HotGigs Inc.
HotGigs Inc. helps companies source both contract and full-time talent and optimize the procurement, onboarding and management of contingent workers. HotGigs solutions include our national Staffing Exchange, career website optimization, contract sourcing and management services, and on-demand workforce management software. Headquartered in Minneapolis, the company was founded in 2003.

Visit us at www.hotgigs.com.

HotGigs, HotGigs Inc., the HotGigs logo, ContractCentral (www.contract-central.com) and Jobs2Web (www.jobs2web.com) are trademarks or registered trademarks of HotGigs Inc. Other names and brands may be claimed as the property of others.

Copyright © 2007 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, DirectEmployers Association, Jobs2Web career site optimization

Campaign Security Goes On High Alert as 2008 Presidential Race Heats Up

Fri, 05 Oct 2007 21:41:00 GMT

As Hackers Work Harder Candidates Must Focus on Protecting Their Websites

WASHINGTON, D.C. - Oct. 5 (SEND2PRESS NEWSWIRE) -- No one wants to talk about it. There is something that politicians don't want you to know. It's understandable considering politicians are not in the habit of displaying weakness. The reality is that many campaign websites are insufficiently protected from hackers and fraudulent sites. ElectionMall CEO, Ravi Singh has pioneered this issue since 2000.

ElectionMall.com is a nonpartisan campaign and elections technology company that has emphasized the need to develop and implement campaign website security to protect the political process and the sensitive information resulting from donor and voter online participation. In light of the October 1st attack on presidential hopeful Duncan Hunter's website, voters and donors need to pay attention.

"Security has not been a priority for online campaigns. Security breaches are typically addressed after the fact," said ElectionMall Technologies, Campaign Guru and CEO Ravi Singh. "Campaign webmasters are generally untrained in the current information architecture needed to secure all their sensitive data from sophisticated hacking attempts."

ElectionMall Technologies, Inc. was the hosting body for Congressman Duncan Hunter's website, and responded immediately and removed the Turkish message. When contacted by the media, ElectionMall.com confirmed that no confidential or sensitive information was accessed.

"The Hunter campaign had purchased the basic security package. All the hackers were able to do were to add website images as a provocative way to grab America's attention," continues Singh. "It was fortunate that the Hunter's campaign had purchased the minimum security and website protection. Otherwise, volunteer or donor information could have taken."

"This is the biggest year for campaign website attack. What we are experiencing is a cyber-war in politics. Technology is changing so fast that it takes a whole team to out-think hacking strategy," emphasizes Singh. "Both Republicans and Democrats need to be more proactive in securing their campaign websites."

As the presidential race moves closer to the Iowa Caucuses, there have been multiple opportunities of mischief taking place online. According to a published report earlier this year by the Associated Press, Mayor Rudy Giuliani's website contained a flaw that exposed volunteer's private data information. Both Senator John McCain on his MySpace page and former Senator John Edwards in "Second Life," were victim to hackers.

The idea of "phishing" and "hacking" is not new to political candidates as supporters of John Kerry's campaign were victim to a fraudulent email solicitation campaign and in 2000, www.gwbush.com made headlines with an extremely unflattering spoof website of official campaign website, www.georgewbush.com.

Each year at the Campaigns and Elections Magazine Seminar in Washington, D.C. Singh always make a point to stress that consultants and candidates remember security issues when online campaigning. And just last year, Singh had the opportunity to address the National Association of Secretaries of State at their summer conference about the responsibility of government agencies to certify and authenticate campaign websites.

In light of growing online participation in politics, Singh used his company's resources to create the Election Security Seal Program, which is the Internet's first and only real-time Identity Assurance infrastructure for websites. In the fall of 2005, both Secretary of State Trey Grayson of Kentucky and Secretary of State Rebecca Vigil-Giron of New Mexico made history by being the first to adopt the Election Security Seal Program to certify official websites and online contributions.

About ElectionMall Technologies, Inc.
ElectionMall Technologies, Inc., established in 1999, is a world leader in providing Internet-based non-partisan solutions for elections and campaigns, effectively utilizing technology and business expertise to enable candidates, advocacy groups, or nonprofits to generate enhanced gains in awareness, funds, and votes. Electionmall.com is headquartered in Washington, D.C. with offices in Los Angeles and Chicago.

For more information, visit www.electionmall.com or call 888-WEB-2-WIN.

Copyright © 2007 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, 2008 Presidential Campaign Security, ElectionMall Technologies

Long Term Care Information by Video - LTC Financial Partners Takes Leadership Role - Offering 3 of Top Ten 'Hits' on Google Video

Mon, 17 Sep 2007 02:55:00 GMT

KIRKLAND, Wash. - Sept. 17 (SEND2PRESS NEWSWIRE) -- Currently, when visitors enter "long term care insurance" into Google Video - Google's new video search engine - three of the top ten "hits" feature information from a single source: LTC Financial Partners (LTCFP), the nation's most experienced long term care insurance brokerage. "We're finding that many people get the facts quicker and better when then can see an expert speaking," says Cameron Truesdell, LTCFP's CEO. "So we're going to be making a lot more videos."

LTCFP has created only three videos so far, "and they've all made the top ten," Truesdell says. In addition to their availability on Google Video, they may be viewed at www.ltcfp.us/long-term-care, where visitors may also request insurance quotes from multiple carriers vetted by Truesdell's organization.

- The first video, "Long Term Care Insurance -- Protection So You Don't Outlive Your Money," addresses the concerns of individuals seeking insurance for themselves or a loved one.

- The second video, "Long Term Care Insurance for Business," provides information for human resource managers and owners of small businesses. It deals with the financial benefits to the company when employees' families are covered and employees "don't have to act as part-time caregivers," as Truesdell puts it.

- The third video, "Long Term Care Insurance Should Be as Common as Auto Insurance," documents a press conference featuring Truesdell and other industry leaders. It deals with the importance of promoting private protection to avert a crisis, as aging Americans increasingly need care. "LTC insurance really needs to be as common as auto insurance," says Truesdell. "Otherwise, state and federal budgets, as well as corporate productivity, will be in jeopardy."

The business-related video is currently the number 2 "hit" on YouTube. "Since this one focuses on organizational benefits, we take this as a sign of growing concern in the business sector," Truesdell says.

"As Americans live longer, with greater risk of health-related downtime, everyone - from consumers to business leaders to people in government - must get the word about long term care insurance. And video is a quick and painless way to get it."

Neotrope Selected to Provide Internet Marketing Solutions for LetsGoToPonce

Tue, 04 Sep 2007 22:19:00 GMT

An Insider's Guide to South Puerto Rico Tourism, Business, and Relocation

TORRANCE, Calif. - Sept. 4 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing and PR firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, South Puerto Rico's source for tourism, business and relocation opportunities.

As part of this program, Neotrope will provide both press release distribution services as well as its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996.

"Neotrope offers a no-gimmick approach and demonstrable expertise in search engine marketing," said David Southgate, I:Avalanche CEO. "They deliver and that's good news for our South Puerto Rico market."

LetsGoToPonce.com is the only English language media focused on developing the South Puerto Rico (Porta Caribe) economy with high value, cost effective interactive, highly segmented international emarketing. Advertisers can access a highly segmented network of North American corporate and consumer customers who have expressed explicit interest in the region's tourism, real estate, business investment, and relocations opportunities. Visit www.LetsGoToPonce.com for more information.

For insider travel information about South Puerto Rico, visit: www.letsgotoponce.com/Trip_Planning/

About Neotrope(R)
Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning.

Send2Press(R) Newswire, a unit of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its "persistence" versus the traditional one-shot approach. In addition to sending news directly to journalists, print and broadcast media, and news clipping services, Send2Press places news into online news sources including the Neotrope News Network, RSS and headline feeds, social networks, and into search engines using Neotrope's ContextEngine(R) press release optimization technology for high search visibility.

The Neotrope marketing team includes President/CEO Christopher Simmons, who is the leading authority on press release optimization, an award-winning designer, a member of the Public Relations Society of America (PRSA), and ASCAP; Liisa Sullivan, a veteran PR pro, and a Public Relations Association of Western North Carolina member; and Vickie Jenkins, an expert media coach and award-winning broadcast journalist.

More information:
www.Send2Press.com/services/internet_marketing.shtml

Ballantine Launches Successful Personal URL Campaign for The Blood-Horse Magazine

Tue, 14 Aug 2007 14:41:00 GMT

WAYNE, N.J. - Aug. 14 (SEND2PRESS NEWSWIRE) -- The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service - personal URLs; clients have reported success.

A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding. They launched a campaign to pre-register subscribers to a "subscriber only" web site (www.BloodHorseNow.com). View an example of the personal URL (PURL) landing page at: ballantine.com/images/bloodhorse.png.

"We sent out 21,500 mail pieces to current subscribers and our conversion rate was impressive and above expectations," Monica Marrs, Circulation Marketing Manager for The Blood-Horse, explained.

Here are some stats: 8.73 percent of subscribers registered; 10.3 percent visited their PURL; and 84.7 percent that visited their PURL, signed up.

"We're really excited for The Blood-Horse and the success they had with their PURL," Ryan Cote, Director of Marketing at Ballantine said. "Personal URLs, depending on the audience's demographics, can be a powerful response vehicle to add to a direct mail campaign."

Personal URLs, a form of one to one marketing, are domain names that contain the recipient's first and last name. When clicked on, it will take the party to a personalized landing page. The client can swap out images and blocks of copy; include a survey for gathering important data; pre-populate an order form with the person's details to help increase conversion rate; all with real-time response tracking.

Personal URLs can be included on variable data mail pieces for maximum personalization, or on generic mail pieces to help boost response.

Helping to build strong customer relationships, or prospect for new customers, personal URLs are a great way to integrate direct mail with online communication.

The direct mail production experts at Ballantine will work with their clients to create highly-personalized, data-driven personal URL direct mail campaigns that increase response rates, turn prospects into customers, and lost customers into rejuvenated sales.

Founded in 1966, The Ballantine Corporation is a third-generation family-owned business that continues to keep up with the times and the evolving technology of today's fast-paced, modern working culture.

To view samples of personal URLs (PURLs) and to learn how they can contribute to more effective one to one marketing, visit: ballantine.com/integrated_marketing.html.

Veteran Venture Capital Manager Joins Forces with Microsoft Executive: Dr. Fred Haney Named to ElectionMall Board of Directors

Mon, 05 Mar 2007 18:00:00 GMT

WASHINGTON, D.C. - Mar. 5 (SEND2PRESS NEWSWIRE) -- Dr. Fred Haney, a venture capital veteran with a reputation for success joined forces today with ElectionMall Technologies, Inc. (www.electionmall.com), a nonpartisan worldwide provider of campaign technology solutions. Fred was the founder of 3i Ventures California in the 1980s, a highly successful venture fund and later was a founding member of the Tech Coast Angels, the largest group of angel investors in the country.

Fred's addition to the Board of Directors will be an asset to the company and will accelerate the success and industry impact ElectionMall is gaining in the political campaign arena. Another notable member of ElectionMall's board of directors is George Spix, a distinguished Microsoft executive and initial investor in ElectionMall.

"We have seen tremendous increases in campaign expenditures for technology services, as we move forward in an industry that is less than eight years-old," said CEO and Founder, Ravi Singh. "ElectionMall is poised to capitalize on the emerging market and serve campaigns as well as voters, and with Dr. Haney joining us we are adding someone with the business knowledge and experience to take us to the next level."

Under his tenure as manager of 3i Ventures, Dr. Haney supervised investments in over 60 companies, of which nineteen became traded publicly.

Dr. Haney's success achieved him the "Angel Investor of the Year" in 1999 by the American Electronics Association in Orange County and "Director of the Year for Early Stage Companies for 2002" by the Orange County Forum of Corporate Directors. In addition to his venture capital experience, his years of experience in business development and operations management at TRW, CSC, and Xerox have enabled him to assist many high tech companies.

Dr. Haney will join the well-established ElectionMall Board members Harold Krent, Dean of Chicago-Kent College of Law; Frank Nicholas, Founding Partner of Cardinal Law Group; Simer Singh, and George Spix, Microsoft Executive, who was responsible for ElectionMall's early growth financing.

"I am excited about the opportunity to join ElectionMall as they create a paradigm shift in the campaign and election industry," said Dr. Haney. "No other company has been able to provide a complete 'one-stop-shop' of campaign focused products and services. I look forward to working with this great team on their journey."

About ElectionMall Technologies, Inc.
ElectionMall(TM) Technologies, Inc., established in 1999, is a world leader in developing and delivering Internet-based nonpartisan campaign technology. The company leverages proprietary information technology applications providing affordable tools and services to campaigns resulting in increased awareness, funds, votes, and organization for our clients.

ElectionMall Technologies, Inc. brings a unique "one-stop-shop" approach ranging from presidential races to school board elections. ElectionMall Technologies, Inc. has over 63 international patents and is the only "registering authority" (RA) for digital certificates in elections world wide.

ElectionMall Technologies, Inc. is a member of the European Association of Political Consultants (EAPC), American Association of Political Consultants (AAPC), and the International Association of Political Consultants (IAPC) with offices in Washington, D.C., Chicago, and Los Angeles. For more information, please visit www.electionmall.com.

Text provided by the news source.

Domain Liquidations announces sale of BuyersGuide.com, FluShots.com, Recovery.com, NewsCompany.com, and more

Tue, 14 Nov 2006 15:17:00 GMT

VILLANOVA, Pa. - Nov. 14 (SEND2PRESS NEWSWIRE) -- What do you do if think you own a million dollar domain name and you want to sell it? The new service - DomainLiquidations.com - will promote and broker the sale of your premium domain name for you. Today's advertisement on page A6 of the Wall Street Journal (think expensive) reflects a major shift in how premium domain names are bought and sold.

"Before our service, someone might look you up on the WHOIS and offer you a lot of money for your premium domain name, and your options were to sell or not, but you'd never know if someone else out there would have been willing to pay more," explains John Deneen, owner of Domain Liquidations in Villanova, PA.

"DomainLiquidations.com uses highly visible advertising to match the premium domain with the buyer who values it the most. A domain name is worth what someone is willing to pay for it; this service finds the individual or entity willing to pay the most at any point in time," adds Mr. Deneen.

When it comes to the value of domain names, Deneen believes the three most important things to look for are, "Intuition, Intuition and Intuition." Playing off of "location, location, and location" for real estate investments. Deneen explains, "Intuition is everything when it comes to domain names. The more intuitive a domain name is, the less money you have to spend to get your marketing message out there, the greater its value as a call-to-action, the greater the likelihood customers will refer others to it, and finally the greater the chances that it will be found on the Web."

"Take BuyersGuide.com - the Internet is one big buyer's guide; you can develop a Buyer's Guide for absolutely any or every product imaginable. This makes this domain name extremely valuable in the right hands, but to find the individual or entity who values it the most requires our service," explains John Deneen.

About DomainLiquidations.com
Domain Liquidations is a new service from Survival Network, Inc. a professional web services firm in Villanova, Pennsylvania of 12 years. The owner of the new service, John Deneen owns premium domain names and conceived of the service when he was looking to liquidate some of his premium domain names to raise capital for his Internet ventures.

As of July, VeriSign reports that more than a 100 million domain names have been registered with 10 million registered during the second quarter alone of 2006(1). The investment has paid off for some premium domain sellers(2):

For more information about Domain Liquidations, visit: www.DomainLiquidations.com

For more information, contact:
John Deneen, Esquire
From: DomainLiquidations.com
Tel. 610.420.5279
Fax 610.519.1002
Email: info@domainliquidations.com

Footnotes:
(1) "The Domain Name Industry Brief" by VeriSign - Volume 3 - Issue 1, August 2006
(2) active-domain.com/resources/million-dollar-domains.htm, msnbc.msn.com/id/5467584, www.dnjournal.com/domainsales.htm.

All trademarks acknowledged.