U.S. and World Newswire : Jewelry and Diamond News

Unprecedented Confidence in Online Purchasing - The Sky's The Limit

Published: Mon, 12 May 2008, 01:05:33 GMT

Edited by Carly Zander

HOUSTON, Texas, May 12 (SEND2PRESS NEWSWIRE) -- A decade ago, only the most risk-tolerant consumers would consider making diamond engagement ring purchases through online channels, says Whiteflash (www.Whiteflash.com). In those early days, the internet was hailed as a revolutionary way to buy small-ticket items, but most wouldn't have dared to buy something as emotionally and financially significant as an engagement ring online.

Today, more and more people are turning to trustworthy virtual vendors to make substantial, multi-thousand-dollar purchases with complete confidence.

Convenience and increased variety have always been primary attractions for the internet shopper. Traditional storefront hours often don't fit into today's demanding schedules, and local merchants often cannot stock the wide selection platinum rings and princess cut diamonds or round brilliant diamonds online.

How has that translated to increased comfort when purchasing luxury goods online? Lesley Harris, Director of Sales at Whiteflash.com, explains. "More wealthy people are becoming comfortable making large diamond and jewelry purchases from trustworthy e-tailers due to the transparency in both pricing and offerings. Savvy customers can educate themselves through online research to compare price, selection, and vendor policies."

Does buying online mean giving up excellent service and personalized experiences associated with high-value transactions? Whiteflash doesn't think so.

"We focus on listening intently to what our customers want," Harris says. "We have been known to make 'personal house calls' to show our ideal cut diamonds or beautiful customized engagement settings."

Judging by recent trends, Whiteflash.com is clearly doing something right. "In recent months, we've experienced a spike both in custom settings and in sales of large diamonds, up to and exceeding the six-figure range." Whiteflash notes several recent transactions involved 4 to 5 ct ideal-cut round brilliant diamonds exceeding $100,000.

It would seem their clients concur. One recent high-value client praised Whiteflash.com's service, commenting "few (others) invest the time in earning business today."

About Whiteflash(TM)
Whiteflash is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of "super ideal cut" to the Internet. Brian Gavin, a 5th generation diamond cutter, and Debi Wexler, a computer entrepreneur, together founded Whiteflash.com in 1999 bringing to the Internet their brand "A Cut Above."

More information: www.Whiteflash.com.

R E A D E R   R E S O U R C E S
» E-mail This Article    » Printer-Friendly Version
» Choose RSS News Feeds by Topic
 Subscribe in a reader
     
Bookmark and/or share this content with your social network:
              

» Permalink for This Article
[ http://www.send2press.com/newswire/2008-05-0512-001.shtml ]

ADDITIONAL NEWS FROM Whiteflash

» Unprecedented Confidence in Online Purchasing - The Sky's The Limit » Free Overnight Shipping, Diamond Trade-Up and 10-Percent Setting Discount at Whiteflash » Jessica Alba is Radiant at Diamond-Studded 'Good Luck Chuck' Premiere » Whiteflash on Cover of Bridal Guide » Win Diamond Earrings with 'The Waitress' from FOX-Searchlight and Whiteflash.com

» More Jewelry and Diamond News  » Top of Page  » Home

J O U R N A L I S T   R E S O U R C E S

Media Copy of Original Press Release:
  PLAIN TEXT FORMAT (UTF-8)        PDF FORMAT

» Weekly E-Mail News Summary    » RSS Feeds by Topic
» Add Our Headlines to Your Site Automatically (FREE)

Find More News Content About
Whiteflash

Site Search:  Our WebsiteCurrent NewsNews (pre-2005)Services