PRESS RELEASE:

Whiteflash Takes Perfection to the Extreme with Super Rare Diamonds

| From
Whiteflash diamonds

HOUSTON, Texas, May 5, 2011 (SEND2PRESS NEWSWIRE) -- Already internationally known for perfection in diamond cutting for their A CUT ABOVE(R) Super Ideal Diamonds, Whiteflash has just added several perfect D Color, Internally Flawless (D IF) diamonds to their elite category.

Believing that diamond connoisseurs and collectors seeking the ultimate diamonds desire not only perfect color and clarity, but perfect cutting and light performance as well, Whiteflash has just delivered to the market some of the most immaculate gems in the world. Cut and polished with advanced technology to excruciatingly exact specifications, the A CUT ABOVE(R) Hearts and Arrows Super Ideal delivers the absolute maximum fire, brilliance and scintillation technically possible in a diamond.

The newest member of the Whiteflash "Circle of Perfection" is a 2.106 D IF A CUT ABOVE(R) Hearts and Arrows Super Ideal selling for an impressive $124,987. In order to be awarded the A CUT ABOVE(R) brand a diamond must first be certified as Triple Ideal by the American Gem Society Laboratory, the preeminent authority on diamond cut quality in the world. From there it must pass additional light performance testing and evaluation by the Whiteflash team of gemologists.

It is estimated that only about 10 percent of AGS Ideals are fine enough to earn the A CUT ABOVE(R) Super Ideal designation, making it one of the most exclusive diamonds in the world.

D IF A CUT ABOVE(R) represents the "holy trinity" in Diamonds: Perfect Color, Perfect Clarity, and Perfect Cut - the epitome of diamond beauty, rarity and exclusivity.

About Whiteflash:

Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds and Fine Bridal Jewelry and stocks the biggest inventory of AGS Certified Ideal Cut Diamonds in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jeweler in the world to attain ISO 9001 certification for total quality management.

For more information, log on to www.whiteflash.com or call 877.612.6770.

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REFERENCES: Whiteflash diamonds, Hearts and Arrows diamond, Bridal Jewelry, Whiteflash Inc diamonds, D IF A CUT ABOVE Hearts and Arrows Super Ideal, white flash, AGS Certified Ideal Cut Diamonds, ISO 9001 certification for total quality management, manufacturing jeweler, online store, retail, Texas business news, news, press release from Whiteflash.com, May 5, 2011, Jewelry and Diamond, Fashion, Internet, Houston, Texas, Whiteflash Takes Perfection to the Extreme with Super Rare Diamonds