Merrick Rosenberg Newsroom - Profile and News Archive
Merrick Rosenberg is a trailblazing entrepreneur, keynote speaker, and the foremost expert on how personality shapes behavior, relationships, and success. In 2012, he revolutionized the DISC personality model by reimagining the classic letters as four memorable birds—Eagle, Parrot, Dove, and Owl—making the styles instantly visual, relatable, and unforgettable.
Merrick is the co-founder of "Team Builders Plus" (1991) and "Take Flight Learning" (2012), and has brought his innovative approach to more than two-thirds of the Fortune 100. He’s the author of eight award-winning books on personality and leadership, including "Taking Flight!," "The Chameleon," and "Which Bird Are You?," and is the creative force behind the acclaimed short film BirdBrains, Inc., winner of 23 film festival awards.
Merrick’s journey began in management consulting, where he quickly realized that real change requires more than process, it demands people who understand and work well with each other. Driven by this insight, he earned an MBA in Organizational Development and founded one of the first team-building companies in the U.S. From there, he pioneered a new era of personality-based training that blends self-awareness with interactive learning.
Through his energetic keynotes, engaging programs, and innovative tools, Merrick continues to help people unlock their potential by mastering the one thing they carry with them everywhere: their personality.
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