EyeBuyDirect News Room

EyeBuyDirect Newsroom - Profile and News Archive

EyeBuyDirect was founded by Roy Hessel, president and CEO, in 2006 and has been part of the Essilor Online Division since 2013. With millions of customers annually, EyeBuyDirect continues its mission to provide easy access to affordable corrective eyewear.

EyeBuyDirect does everything in-house. From concept, design, to manufacturing, we control and oversee the whole process! This allows us to pass the savings onto you, our customers. We’re your one stop, online optical shop! Though we do not have any eyeglass stores you can visit, we are able to offer you the lowest prices by cutting out the gimmicks.

Over 250,000 pairs of eyeglasses have been donated by EyeBuyDirect since the beginning of 2015 to our partner charities - Feed the Children and The Lions Club.

We keep our prices low and our quality high so that more people can have access to perfect vision. We make regular donations to nonprofit organizations that share our passion for vision correction. At EyeBuyDirect, we will not stop giving until all 2.5 billion people have means to a quality pair of glasses.

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Learn more online at: https://www.eyebuydirect.com/

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Press Releases from EyeBuyDirect :

EyeBuyDirect Introduces Limited 2018 Holiday Colors for Most Popular Frames

EyeBuyDirect 2018 Holiday Colors

AUSTIN, Texas, Nov. 29, 2018 (SEND2PRESS NEWSWIRE) — EyeBuyDirect, the fastest growing online retailer of prescription glasses, today released new festive colors for three of their most popular frames, just in time for the holiday season. These new colors will be in a very limited stock and only available from December 3-7, or until they sell out.

EyeBuyDirect Introduces SightRelax Enhanced Digital Protection Prescription Lenses, Starting at Just $81

EyeBuyDirect SightRelax Glasses

AUSTIN, Texas, Nov. 14, 2018 (SEND2PRESS NEWSWIRE) — A recent survey of over 1,000 individuals conducted by EyeBuyDirect, the fastest growing online prescription eyewear retailer, found 4 in 5 people spend five or more hours a day looking at a screen, with a third in front of a screen for eight hours or more. Nearly half (46 percent) say their eyes hurt, or need time to adjust, after viewing a screen, and 81 percent believe the amount of time spent in front of a screen has at least a little effect on overall health.

EyeBuyDirect Launches New Line of RFLKT Glasses – Premium Winter Eyewear

EyeBuyDirect RFLKT Line

AUSTIN, Texas, Nov. 9, 2018 (SEND2PRESS NEWSWIRE) — EyeBuyDirect today announced a new line of RFLKT glasses designed with the winter months in the forefront. New styles released include Planete, Illusion, Resonance, Luminous and Era, and will be available starting November 12. The five new frames in EyeBuyDirect’s premium line reflect the best winter has to offer when it comes to colors – clear blue, pink golden and brown striped.

EyeBuyDirect Launches its New ‘Catch of the Day’ Summer Collection

EyeBuyDirect Samba Sunglasses for Women

AUSTIN, Texas, July 9, 2018 (SEND2PRESS NEWSWIRE) — At the beach or by the pool, EyeBuyDirect’s new Catch of the Day summer collection, released today, aims to highlight an individual’s personal style. As the fastest-growing online prescription eyewear retailer, the collection marks the beginning of EyeBuyDirect’s #ItsHowYouFrameIt campaign, which focuses on bright colors, limitless expression and positivity.

EyeBuyDirect Announces ‘Buy 1 Give 1’ Initiative, Will Donate a Pair of Glasses with Every Order

EyeBuyDirect Buy 1 Give 1

AUSTIN, Texas, May 9, 2018 (SEND2PRESS NEWSWIRE) — EyeBuyDirect, the online prescription eyewear retailer, announced today a “Buy 1 Give 1” Program that donates a pair of prescription glasses to someone in need worldwide for every transaction made through the online retailer. As a part of the Essilor Group, this new initiative directly supports Vision for Life, a social impact fund giving access to vision care to the most underserved communities worldwide.

EyeBuyDirect Launches Winter Whims 2017 Fall-Winter Collection

EyeBuyDirect Winter Whims

AUSTIN, Texas, Nov. 17, 2017 (SEND2PRESS NEWSWIRE) — The fastest growing online eyewear retailer, EyeBuyDirect, has launched its new collection, Winter Whims. The collection includes 21 frames that embody the colors, textures and feeling of winter. The new Winter Whims collection is available online now. It features chocolate-brown and cinnamon-red frames that invoke the smell and tastes of the holiday season.