Loren Weisman News Room

Loren Weisman Newsroom - Profile and News Archive

Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.

Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.

Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons).

Shifting to TV production as well as authoring a few books on the music business, Loren gravitated and shifted toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience. Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.

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Press Releases from Loren Weisman:

Brand Messaging Strategist Asks Readers of Motivational and Success Genre Books to Look A Little Closer Before Buying

Loren Weisman - Brand messaging Strategist

ORLANDO, Fla., Sept. 11, 2020 (SEND2PRESS NEWSWIRE) — Brand Messaging Strategist Loren Weisman of FSG Messaging and Optics is asking both readers and aspiring authors to have a closer look at the motivational, inspirational, coaching and success books that are being released and marketed faster than ever.

Brand Strategist and Keynote Speaker asks Business Owners and Entrepreneurs to Focus on Engagement and Authenticity

Marketing expert Loren Weisman

WINTER GARDEN, Fla., June 27, 2018 (SEND2PRESS NEWSWIRE) — Brand Strategist and speaker Loren Weisman is asking people that when they answer what they did on their summer vacation as far as marketing and promoting is concerned to answer with being authentic, true and humble.

Branding Strategist and Keynote Speaker Loren Weisman announces early 2018 events and appearances

Keynote Speaker Loren Weisman

VERO BEACH, Fla., Jan. 9, 2018 (SEND2PRESS NEWSWIRE) — Branding Strategist and Keynote Speaker Loren Weisman announces that he will be appearing in early 2018 on The Roberts and Lowe CEO Entrepreneur Cruise, Bob Harrison’s Hawaii Increase Event, Natasha Senkovich’s Intuition to Raise your income Global Summit and The Business Excellence Summit hosted by Kay Sanders. Weisman will also be appearing at a series of private engagements ranging from Atlanta to Miami in the first quarter of 2018.

New Business and Marketing Podcast Creating a Digital Endurance Online

Wait What Really OK

VERO BEACH, Fla., May 15, 2016 (SEND2PRESS NEWSWIRE) — ‘Wait What Really Ok’ is part radio show, part podcast, part strategy & part comic relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, marketing and promotion by delivering up to date, easy to understand information that can be applied to your marketing, regardless of your business.

Music Business Book Release Party in Florida where you can legally sing ‘Happy Birthday’ without being sued

Loren Weisman

VERO BEACH, Fla., June 19, 2015 (SEND2PRESS NEWSWIRE) — Loren Weisman, a music business advisor and the author of ‘Music Business For Dummies’ (ISBN: 978-1119049654), announces on June 29, Grind and Grape in Vero Beach will be hosting a book release party for Loren and the book. The new book is described as ‘your companion on your journey to the music career you want.’

Music Industry Author and Branding Fool Kicks Off Summer Book Tour in Santa Monica

Loren Weisman

SANTA MONICA, Calif., June 17, 2014 (SEND2PRESS NEWSWIRE) — Loren Weisman, a music industry consultant, and self-proclaimed ‘branding fool,’ is the author of ‘The Artist’s Guide to Success in the Music Business’ (ISBN: 978-1608325788). On June 28, he begins the ‘Proof of Concept Tour,’ a two-month, 40-city book and speaking tour. It will take place from 12 p.m. to 4 p.m. at The Third Street Promenade Barnes and Noble in Santa Monica, Calif. at 1201 3rd Street. Special guests will include multi Grammy(R) Award Winning Producer/Engineer, Val Garay.

Music Business Author and Speaker to Appear at Los Angeles Times Festival of Books

Loren Weisman

BEVERLY HILLS, Calif., April 1, 2014 (SEND2PRESS NEWSWIRE) — Loren Weisman, author of ‘The Artist’s Guide to Success in the Music Business’ (ISBN: 978-1608325788) and co-founder of Artists Bridge, a new music industry resource hub, will be at the Los Angeles Times Festival of Books from April 12-13 at booth 934.

Book ‘The Artist’s Guide to Success in the Music Business’ has put in busy two months since release, from NAMM2014 to MMC18

Loren Weisman

LOS ANGELES, Calif., Jan. 30, 2014 (SEND2PRESS NEWSWIRE) — A new book, ‘The Artist’s Guide to Success in the Music Business’ (ISBN: 978-1608325788; Greenleaf Book Group Press) by Loren Weisman is now available in 26 different countries as well as an eBook edition (ISBN: 978-1608325795). The book delivers the ‘who, what, when, where, why, and how’ of the steps musicians and bands have to take to succeed in music.

Music Industry Book ‘The Artist’s Guide to Success in the Music Business’ released today by Greenleaf Book Group Press

Loren Weisman

AUSTIN, Texas, Nov. 13, 2013 (SEND2PRESS NEWSWIRE) — Greenleaf Book Group Press announces the release of ‘The Artist’s Guide to Success in the Music Business’ by Loren Weisman. ‘The Artist’s Guide to Success in the Music Business’ (ISBN: 978-1608325788) is available nationwide today, November 13, 2013 and will be published in an eBook edition and an audio book edition in January 2014.

‘The Artist’s Guide to Success in the Music Business’ by Loren Weisman slated for national release in August

Loren Weisman

AUSTIN, Texas, May 8, 2013 (SEND2PRESS NEWSWIRE) — Greenleaf Press announces the upcoming release of ‘The Artist’s Guide to Success in the Music Business’ by Loren Weisman. ‘The Artist’s Guide to Success in the Music Business’ (ISBN: 978-1-60832-578-8, 7×9 Paperback, 446 pages, $19.95) will be available nationwide on August 13, 2013 and will be published simultaneously in an eBook edition (ISBN: 978-1-60832-579-5, $7.99) and an audio book edition.

Music Consultant, Producer and Coach Loren Weisman speaking at MMC 17

Loren Weisman

HARRISBURG, Pa., Feb. 12, 2013 (SEND2PRESS NEWSWIRE) — On Friday, February 15, at 2:30 p.m., Loren Weisman will be delivering ‘The State of The Record Deal in 2013: Myths vs. Reality’ at the 17th Annual Millennium Music Conference (MMC) in Camp Hill, Pennsylvania. Loren will discuss a great deal of the behind the scenes activity and what is really going on as regards what it really takes to thrive in today’s business.

All of Us Know What It’s Like to Get Screwed in Business by Not Being Prepared or Aware

Loren Weisman

SEATTLE, Wash. (SEND2PRESS NEWSWIRE) — ‘The Artist’s Guide to Success in the Music Business’ (ISBN: 978-1-935359-33-3) is now available from author Loren Weisman. The book is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive details on how to optimize success and achieve sustainability and self-empowerment in today’s music business.

Music Industry Veterans Rave About Newly Released Book, ‘The Artist’s Guide to Success in the Music Business’

Loren Weisman

SEATTLE, Wash. (SEND2PRESS NEWSWIRE) — ‘The Artist’s Guide to Success in the Music Business’ (ISBN: 978-1-935359-33-3) was just released by author Loren Weisman. The book is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive details on how to optimize success and achieve sustainability and self-empowerment in today’s music business.