PRESS RELEASE:

Support a Children's Charity and Get Free Small Business Promotion and PR Services

| From
Children Awaiting Parents

TORRANCE, Calif., July 22 (SEND2PRESS NEWSWIRE) -- Neotrope, a California based marketing firm, recently "adopted" Children Awaiting Parents and the Starlight Children's Foundation. To celebrate, throughout July 2010 as part of the adoption program, when a donor gives $50 or more to either charity they will have the opportunity to issue a free national online press release through Neotrope's Send2Press(R) Newswire service, which is syndicated worldwide and also appears on many top news sites and social networks in the Neotrope News Network, which generates over 15 million page views per month.

"Small businesses can exercise their need for corporate social responsibility while also helping important children's charities, and also promote the company, products, or brand," said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. "Not just business can participate: an individual can promote a book, blog, music CD, or whatever newsworthy event. All money goes entirely to the charity, and nothing comes to us. We're providing the service free as a reward for helping us promote and raise awareness of these wonderful charities helping kids throughout the U.S."

Donors will have until July 31 to make a qualifying donation at either or both of the following special pages, set-up on each of the charity's sites:

Children Awaiting Parents:
http://www.childrenawaitingparents.org/CAPNEODonate.asp .

Starlight Children's Foundation:
http://www.starlight.org/promotions .

Donors who choose to make a contribution of $100 or more will have the option to choose other Send2Press services at a discount (such as $100 off of a nationwide Direct-to-Editors(TM) targeted media blitz). Neotrope's Send2Press services can be utilized no sooner than 3 working days from the confirmed date of the donation and no later than October 1, 2010 (subject to all terms/limitations). No money goes to Neotrope, and all donations are handled by each charity.

About Neotrope:

Since 1983 Neotrope has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope(R) is a registered trademark in the U.S. and other countries. Neotrope is proud to be a 100% U.S.-based company.

About Send2Press:

Celebrating its 10th anniversary as a unique branded service this year, Send2Press (www.Send2Press.com) offers best-in-class affordable news distribution directly to print and broadcast media, online and social media, and deep into search engines using Neotrope's ContextEngine(R) technology. Send2Press was the first newswire service with staff entirely comprised of working journalists, published authors, and accredited PR professionals.

About Children Awaiting Parents:

Children Awaiting Parents, Inc. (CAP) is a national, nonprofit 501(c)(3) organization governed by a volunteer board of directors. For 38 years, CAP has been dedicated to finding adoptive homes for America's waiting children. CAP's mission is to recruit foster and adoptive families across the United States for children who have been waiting the longest for a family. Our waiting children are often older, minorities, sibling groups who wish to be placed together, or children with emotional, mental and/or physical disabilities -- children who are typically categorized as "special needs" or "hardest to place." More information: www.childrenawaitingparents.org .

About Starlight Children's Foundation:

When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children's Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight's programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit www.starlight.org .

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REFERENCES: Children Awaiting Parents, Starlight Childrens Foundation, Children Awaiting Parents and the Starlight Children's Foundation, Christopher Simmons, nonprofit promotion, free small business marketing, free press release service, seo pr, online marketing, charity, corporate social responsibility, Neotrope Interactive, news, press release from Neotrope, Jul 22, 2010, Advertising and Marketing, Advertising, , Torrance, California, Support a Children's Charity and Get Free Small Business Promotion and PR Services