PrimeLending Signs with Global DMS, Implements eTrac Valuation Management Solution

eTrac integration with PrimeLending's Loan Origination System seamlessly manages the entire appraisal process

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LANSDALE, Pa., June 24, 2014 (SEND2PRESS NEWSWIRE) -- Global DMS, a leading provider of Web-based compliant valuation management software, announced that PrimeLending, a national residential mortgage lender, successfully implemented its eTrac® valuation platform to compliantly automate the lender's entire appraisal process.

"Global DMS' eTrac platform has enabled us to streamline the appraisal process for all of our staff members," said Tim Elkins, EVP and CIO of PrimeLending. "We have our own panel of appraisers, which eTrac allows us to efficiently manage internally. Since the implementation of eTrac, we have realized quicker turn times, greater employee productivity, workflow efficiencies and cost savings."

eTrac integrates tightly with PrimeLending's loan origination system (LOS), CoreLogic® ChannelMaster®. The integration automates manual processes and ensures data consistency throughout the appraisal process. From within the LOS, PrimeLending's users can seamlessly access eTrac to efficiently order and assign appraisals, check real-time status, and deliver loans to the GSEs via the Uniform Collateral Data Portal (UCDP) in full compliance and without missing data.

"The ability of our solution to effectively handle the type of volume that PrimeLending produces demonstrates the scalability of our platform," commented Vladimir Bien-Aime, president and CEO of Global DMS. "eTrac has a seamless interface to PrimeLending's ChannelMaster platform, which streamlines their unique workflow and offers them the flexibility to fully control and have transparency over their in-house appraiser panel."

The modularity of Global DMS' Web-based eTrac valuation management platform allowed PrimeLending to implement the solution in phases, thus ensuring scheduled go live dates and staff training. Due to the large size of PrimeLending's mortgage operations, enterprise-wide LOS workflow usage, and management of its own panel of appraisers, being able to implement eTrac in segments was important in order to not disrupt the lender's existing appraisal process.

eTrac is specifically engineered to help lenders maintain their appraisal compliance with state and federal laws, the Consumer Financial Protection Bureau (CFPB) and the Dodd-Frank Act.

About Global DMS:

Founded in 1999 and headquartered in Lansdale, Pennsylvania, Global DMS is a leading provider of commercial and residential real estate valuation solutions catering to lenders, servicers, AMCs, appraisers and other real estate entities. The company's solution set is cost effectively delivered on a software-as-a-service (SaaS) transactional basis that ensures compliance adherence, reduces costs, increases efficiencies and expedites the entire real estate appraisal process. The company's solutions include its eTrac valuation management platform, eTrac WebForms, Global Kinex, AVMs, the MISMO Appraisal Review System (MARS) and For more information, visit the company's web site at or call (877) 866-2747.

About PrimeLending:

PrimeLending, a PlainsCapital Company, is a Dallas-based residential mortgage originator with nearly 300 locations across the nation. In 2012 and 2013, PrimeLending was listed as the No. 4 mortgage lender in the nation in purchase units.* Offering fixed, adjustable rate, FHA, VA, USDA and jumbo loans, refinancing and relocation programs, PrimeLending is licensed to originate and close loans in all 50 states. Founded in 1986, PrimeLending is a member of the PlainsCapital Corporation family of companies. PlainsCapital Corporation is a wholly owned subsidiary of Hilltop Holdings (NYSE:HTH). Equal Housing Lender. Visit the company's website for more information

*As ranked by Marketrac® for purchase units nationally for Jan.-Dec. 2012 and 2013.

Joe Bowerbank
Profundity Communications, Inc.

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REFERENCES: eTrac valuation platform, PrimeLending, PrimeLending, eTrac valuation platform, Tim Elkins, EVP, news, press release from Global DMS, Jun 24, 2014, Banking and Finance, Public Companies, Computing, Lansdale, Pennsylvania, PrimeLending Signs with Global DMS, Implements eTrac Valuation Management Solution