California Safe Schools Receives 2014 Neotrope Non-Profit PR Grant

Grant will assist charity in their mission to ensure that all students, teachers, staff, and community members who attend or live near school sites are in a safe toxic-free environment.

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LOS ANGELES, Calif., Nov. 18, 2014 (SEND2PRESS NEWSWIRE) -- California Safe Schools (CSS) is pleased to announce it is one of 10 recipients for 2014 of Neotrope's annual J.L. Simmons Non-Profit PR Grant award. With this commitment, Neotrope® will provide public relations (PR) and cause-marketing support to California Safe Schools over the next year to raise awareness around its programs and accomplishments.

California Safe Schools is a nationally - and internationally - celebrated child's environmental health and environmental justice coalition.

"We are grateful to have Neotrope assist us in raising awareness on children's environmental health and environmental justice. Their services will be extremely helpful as we continue to spearhead ground-breaking programs and policies that protect our most vulnerable," says founder and Executive Director of California Safe Schools, Robina Suwol, who was named by UTNE Magazine as one of "50 Visionaries Who Are Changing Your World."

As part of this in-kind grant program, Neotrope® is providing PR solutions, news dissemination (through its Send2Press® Newswire service), and social media marketing for California Safe Schools. This cause-related marketing program is intended to help raise awareness of the 501(c)3 non-profit to traditional media, to the public, as well as to potential sponsors and donors, regarding their efforts.

"We're honored to be providing assistance to such a worthy cause as California Safe Schools," said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. "We were impressed by their goals of keeping kids safe through education and policy making efforts."

"For more than sixteen years, California Safe Schools has led groundbreaking efforts to ensure that school children and the public have a right not to be poisoned, a right to learn, work and live in a healthful environment. When we work together great things can and do happen," added Suwol.

About California Safe Schools:

California Safe Schools (CSS) successfully spearheaded the most stringent schools pesticide use policy in the nation, Integrated Pest Management (IPM), at the Los Angeles Unified School District. IPM uses low risk methods to eradicate insects, weeds and other pests, eliminating a major source of indoor and outdoor pollution. It was the first in the United States to embrace the "Precautionary Principle" and "Right to Know" about pesticides used on school campuses. The success of the Los Angeles Unified policy led to California Legislation, Healthy Schools Act 2000.

On October 6, 2005, Governor Schwarzenegger signed AB 405 (Montanez) sponsored by California Safe Schools. This important law closes a loophole thus protecting more than 6 million California k-12 public school students, and hundreds of thousands of teachers and school employees from exposure to experimental pesticides whose health effects are unknown.

CSS has worked extensively on local and national School Siting Guidelines and under Robina Suwol's leadership, has facilitated changes at the policy level as well as at the grassroots which creates a lasting institutional protection.

For more information on the California Safe Schools visit their website at

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About Neotrope:

Since 1983 Neotrope® has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company pioneered the concept of search optimization of press release content back in 1997 and has been at the forefront of many communication and technology movements for three decades. Neotrope was an Inc. 5000 company in 2009, is a member of GS1, and has an A+ rating with the BBB. More information:

About the Non-Profit PR Grants:

The Non-Profit PR Grants™ program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

Starting in 2013, the Grant was named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. The Neotrope PR Grants are now known as the "J.L. Simmons Non-Profit PR Grant."

With this cause-related marketing grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Catalysts Powering Educational Performance, Children Awaiting Parents, Food Finders, Inc., Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, The Pacific Pinball Museum, The Bob Moog Foundation, Special Equestrians, Starlight Children's Foundation, The National Inclusion Project, World Savvy and dozens more.

Grant recipients are selected by Neotrope/Send2Press staff based on qualified applications filled out and submitted by U.S. based non-profit orgs. Choices for grant "winners" are both subjective, and based on overall activities and actual need, as well as best fit for support from the marketing team.

Additional information regarding the Neotrope 2013 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: and also

About Send2Press:

Send2Press® (a service of Neotrope) offers best-in-class affordable Direct-to-Editors™ news distribution to working print and broadcast media, and to social media, with high visibility in search engines using proprietary Neotrope ContextEngine™ technology. Send2Press is unique because it was the first online newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. The service was spun-off of Neotrope's traditional PR services in 1997 and became a branded service in 2000. Learn more about Send2Press at

All trademarks acknowledged. Brand names used for reference only and do not imply an endorsement or other relationship.

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The content of the above press release was provided by the “news source” (California Safe Schools) or authorized agency, who is solely responsible for its accuracy. Send2Press® is the originating wire service for this story and content is Copr. © 2014 California Safe Schools with newswire version Copr. © 2014 Send2Press (a service of Neotrope). All trademarks acknowledged.

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REFERENCES: child environmental health, Non-Profit PR Grant, J.L. Simmons Non-Profit PR Grants award, child environmental health and environmental justice coalition, 501(c)3, causes, Robina Suwol, news, press release from California Safe Schools, Nov 18, 2014, NonProfit and Charities, Education, Advertising, Los Angeles, California, California Safe Schools Receives 2014 Neotrope Non-Profit PR Grant