TORRANCE, Calif. (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by, to act as the agency of record for the company’s PR and marketing efforts. As part of the agreement, Neotrope will help market the new book “Way of the Baby: A Book of Five Grins” (ISBN: 0595358853) written by SamuraiBaby’s Brian Hutchins, and related “Samurai Baby” customized art and gift items, and act as media liaison.

“We’ve been very pleased with the results provided on past projects with Neotrope,” said Brian Hutchins, founder of “They are a distinguished leader in the field of public relations, and their customer support is of the highest caliber. They are the obvious choice for those who want to choose from a number of high quality PR services tailored to their specific needs.”

There is definitely a rich array of insights and humor in the roller coaster experience of becoming a new parent. provides a fresh look into babies’ amazing powers to develop and master their parents, and offers new parents and grandparents a range of customizable baby pictures and gifts. The book, “Way of the Baby,” awarded the “Editor’s Choice” designation by publisher iUniverse, is an artistic exploration of the joys and struggles of becoming a new parent that also attempts to capture the depth of the experience a new baby can bring to life.

“We’re excited to work with Brian’s company,” said Neotrope president and founder Christopher Simmons, a member of the Public Relations Society of America (PRSA). “I think it’s a fun product line, and the book is going to get a lot of interest from parents and book sellers.”

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About Neotrope(R)

Based in Torrance California, Neotrope ( has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has developed over 500 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning. Send2Press(R), a unit of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to journalists, print and broadcast media, and news clipping services, Send2Press places news into online news sources, and deep into search engines using Neotrope’s ContextEngine(R) press release optimization technology.

The Neotrope marketing team includes Christopher Simmons, who is the leading authority on press release optimization, an award-winning designer, a member of the Public Relations Society of America (PRSA), and ASCAP; Beverly West, a best-selling author whose book, “Cinematherapy,” has spawned six sequels and TV show; and Vickie Jenkins, an expert media coach and award-winning broadcast journalist with 20 years on-air experience.

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News issued by: Neotrope

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Original Story ID: (980) :: 2005-11-1107-007

Original Keywords: Way of the Baby, SamuraiBaby, Brian Hutchins, Christopher Simmons, agency of record, book marketing, PR, NEOTROPE Neotrope

News Source: Neotrope