Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence
TORRANCE, Calif. – Oct. 19 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).