Advertising and Marketing News - Page 14

Page 14 of Advertising and Marketing News issued by the Send2Press® Newswire service.



ElectionMall and Microsoft Join to Power Campaigns at Personal Democracy Forum Conference 2010

NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) — ElectionMall.com and Microsoft Corp. (Nasdaq: MSFT) today announced a strategic partnership to provide the one-stop technology shop for running and winning political and issue advocacy campaigns. As part of the relationship, the companies introduced Campaign Cloud, an integrated set of customizable technologies, from online collaboration to robust Web presence. The two companies announced the relationship today at Personal Democracy Forum Conference 2010.

Ballantine to Exhibit at Upcoming DM Days, PIMA Meeting and Bridge Conference

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — The Ballantine Corporation has announced that they will be exhibiting at upcoming trade shows including Digital Marketing Days, the Bridge Conference, and the PIMA MidYear Meeting. Ballantine is a direct marketing production company with services including direct mail, copy and design, email marketing and personalized URLs.

Juan Manuel Santos Grows Extremely Quickly in Social Networks

BOGOTA, Colombia (SEND2PRESS NEWSWIRE) — In only two weeks, the Santos Presidential campaign has managed to slingshot the candidate across social networks such as Facebook, Twitter, YouTube, hi5, Delicious and WordPress. Santos’ Facebook fans were at 70,409 before the Web 2.0 campaign began, and now number 148,750 within 15 days.

CONIX Systems Selects DepthPR for Full Service Public Relations

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CONIX Systems, Inc., a leading international provider of payment processing solutions to the financial services industry and a pioneer in the creation of post-Check 21 exception management tools, has retained Depth Public Relations, an Atlanta, Georgia, provider of public relations, internet search visibility, and marketing strategies for the mortgage lending and financial services industry.

Integrative Logic President and CEO John Gardner to Moderate Session at Eye for Travel Online Marketing Strategies Conference

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — John Gardner, president and CEO of Integrative Logic, a leading full-service, integrated database marketing provider, will moderate a session at the Eye for Travel Marketing Strategies Conference in Miami, FL on June 2-3, 2010. Gardner will lead a discussion on how to use intelligent, triggered communications approaches to engage, motivate and sustain relevant guest interest, and in turn boost conversions and customer loyalty.

Comergence Compliance Monitoring Selects DepthPR for Public Relations and SEO Services

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed Comergence Compliance Monitoring, a leading provider of third-party originator (TPO) monitoring and due diligence solutions based in Orange, Calif.

Santos Campaign Making History: Juan Manuel Santos is First Politician in South America to Launch Campaign Through the Internet

BOGOTA, Colombia (SEND2PRESS NEWSWIRE) — Political campaigns in Latin-America have always been marked by traditionalism, manifestations, crowded plazas and message distribution through traditional media such as television, billboards, written press and radio. Never before has voter outreach been conducted through the Internet and other new media technologies.

Integrative Logic Earns 2010 AMY Award from Atlanta Chapter of the American Marketing Association for Work with Galderma Laboratories

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Integrative Logic, a leading full-service, integrated database marketing provider, earned a 2010 Atlanta Marketer of the Year (AMY) Award from the Atlanta Chapter of the American Marketing Association for Differin.com. The 2010 AMY Awards are open to corporate and agency marketing professionals in Georgia.

Neotrope Celebrates 27th Anniversary by Offering PR Adoption and Discounts Program for U.S. Non-Profit Orgs

TORRANCE, Calif. (SEND2PRESS NEWSWIRE) — Neotrope today announced it has, as part of the company’s 27th anniversary this year, expanded its discount program for U.S.-based non-profit organizations ‘doing good,’ and also started to ‘adopt’ some very worthwhile causes where services are provided at no cost. Neotrope will provide discounts of 27 to 50 percent off to those charitable organizations needing assistance with public relations and marketing. Neotrope’s Send2Press(R) Newswire service will be providing the discounts on targeted news distribution, press release writing, and online promotion solutions.

Ballantine Provides Tips for Choosing Right Vendor for Direct Mail Campaigns

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, this week the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on how to make the best vendor choice.

Music Industry Veterans Rave About Newly Released Book, ‘The Artist’s Guide to Success in the Music Business’

SEATTLE, Wash. (SEND2PRESS NEWSWIRE) — ‘The Artist’s Guide to Success in the Music Business’ (ISBN: 978-1-935359-33-3) was just released by author Loren Weisman. The book is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive details on how to optimize success and achieve sustainability and self-empowerment in today’s music business.

Matt Hughes Promotes MMA Workout and Complete Fitness System

ORLANDO, Fla. (SEND2PRESS NEWSWIRE) — Nine-time Welterweight Champion, Matt Hughes, has endorsed and tested the next big fitness craze for women and men – Cage Fitness. Hughes is a big proponent of fitness. In fact, every year he travels to Capitol Hill and meets with government officials to talk about the importance of health and fitness. Now, Cage Fitness will be added to his talking points.

CMI Completes First Quarter Expansion of Project Management Team

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has added three new professionals to its project management team: Alisa Hamilton as senior project manager, and Matt Orenstein and Nicole Stover as assistant project managers. CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results.

Neotrope Joins Sponsors of Self-Publishers Online Conference 2010

TORRANCE, Calif. (SEND2PRESS NEWSWIRE) — Neotrope today announced it has joined in sponsoring the second annual Self-Publishers Online Conference (SPOC), a three-day virtual event that features a total of 15 expert speakers, and which will take place May 12-14, 2010. Neotrope’s Send2Press(R) Newswire service will be providing both promotional services for the event, as well as discounts on book promotion packages for attending book authors and small publishers.

Sample Digital Appoints Michael J. Lam VP

HOLLYWOOD, Calif. (SEND2PRESS NEWSWIRE) — Sample Digital has announced that Michael J. Lam has come aboard as VP, Account Development. Previously President of ClearStory Systems, the media asset management company, Lam has long experience in the technology field, with a focus on business systems. He is based in New York and will be working closely with the company’s West Coast headquarters.

JD Woods Joins CMI Team as Account Manager

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, is pleased to announce the addition of JD Woods to its client services team. Woods will be responsible for managing key accounts in the insurance and telecom industries, supporting account executives for new business development, and assisting project management staff.

Authors and Self-Publishers Learn the Latest in the Business of Book Publishing from 15 Experts at Virtual Conference

SANDPOINT, Idaho (SEND2PRESS NEWSWIRE) — The second annual Self-Publishers Online Conference (SPOC) gives entrepreneurial writers, authors, and publishers the opportunity to learn from experts in book publishing from the convenience of their own office. At SPOC, everyone is encouraged to ‘Live Long and Publish!’ This three-day virtual event features expert speakers on May 12, 13, and 14, 2010.

Eularis Updates Reports That Help Pharmaceutical Companies Do More for Real Growth Than Simply Downsizing

LONDON, U.K. (SEND2PRESS NEWSWIRE) — The pharmaceutical industry is facing unprecedented challenges on many fronts – a slew of patient expiries, a lack of blockbusters in the pipeline to replace the patent expiries, decreasing growth in many major markets, generic competition, constantly changing regulatory and competitive environment rendering old tools for analysis obsolete, increased pressure on CEOs to deliver shareholder growth resulting in budget cuts, downsizing, and less than optimal results.

Five x Five Selected as Top 10 Innovative Georgia Technology Company

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — The Technology Association of Georgia (TAG) has selected Five x Five, a marketing analytics company offering cutting edge marketing optimization technology, as one of the Top 10 Innovative Companies in Georgia. The TAG Top 10 are selected from the Top 40 list and chosen based on a number of criteria, including: degree of innovation; scope and financial impact of innovation; likelihood of success; and promotion of Georgia’s innovative efforts nationally and internationally.

IDS Hires Ali Knudsen as Marketing Communications Manager

SALT LAKE CITY, Utah (SEND2PRESS NEWSWIRE) — International Document Services (IDS), a mortgage document preparation vendor for closing documents, initial disclosures and reverse documents, announced that Ali Knudsen has joined the company to lead its marketing communication efforts. As marketing communications manager, Knudsen is responsible for internal and external communications, tradeshow marketing, public relations and media relations.

Business Telecommunications Spending Will Hit $146 Billion in 2010, Says Insight Research Corp.

BOONTON, N.J. (SEND2PRESS NEWSWIRE) — Despite slowdowns and spending cuts in many industries, overall spending by all US businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research. The study predicts that cellular calling will account for nearly 44 percent of the US corporate phone bill for telecommunication services in 2010, and is the only enterprise market segment showing substantial growth.

CustomXM Wins Arkansas Business 2009 Business of the Year Award (Category 1)

LITTLE ROCK, Ark. (SEND2PRESS NEWSWIRE) — CustomXM, a Central Arkansas marketing services provider, was the winner of the 2009 Arkansas Business of the Year award in Category 1 (businesses with 25 or fewer employees) at the annual event at the Statehouse Convention Center in Little Rock on Wednesday, Feb. 24. The event was well attended and supported by the statewide business community.

Tammy Katz to Present Food Marketing Best Practices at Mid-America Food Processors Association Conference

COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — Tammy Katz, CEO of Katz Marketing Solutions, will present 8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media at the Mid-America Food Processors Association’s annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety.

EquinePro Newsletter: Innovative Marketing Technology Targets Equine Industry

NEWPORT BEACH, Calif. (SEND2PRESS NEWSWIRE) — Professional horse trainer and creator Donna Cheek, announced today the launching of EquinePro a marketing system designed specifically for the equine industry. The fully automated online newsletter service allows horse industry professionals to take advantage of the proven strategy of relationship and viral marketing with a ‘hands off’ approach.

Savannah-based Paragon Design Group Completes Broadcast Design Package for The Weather Channel

SAVANNAH, Ga. (SEND2PRESS NEWSWIRE) — Savannah-based, award-winning Paragon Design Group has recently helped brand and package, ‘Cantore Stories,’ the newest HD show from The Weather Channel. This is Paragon’s second hire by the national cable channel, its first being a refreshed package for ‘Day Planner,’ a weekday show that airs from 10 a.m. – 2 p.m. on the station.

The Ballantine Corporation Releases Direct Marketing Trends for 2010

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — Direct marketing continues to be an effective method of reaching potential customers. And, as outside factors such as technology and the economy change, so do direct marketing trends. That’s why the Ballantine Corporation has assembled a direct marketing white paper that reveals what’s likely in 2010. This report is the result of compiled research from reputable industry resources.

New Website Aims to Simplify the Process of Finding Performance Based Marketing and Media Opportunities

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — An innovative new industry Website from 562 Media, Inc., TheLeadPages.com, is aiming to help media buyers, marketing directors and companies looking to purchase online and offline media on a performance basis. The Lead Pages offers a simple, intuitive industry directory where media buyers and marketing managers can easily search for companies offering pay per call, pay per lead, affiliate marketing and technology services all in one centralized location.

Riverside Media Appoints Director of Business Development – William Gole

LAKE PLACID, N.Y. (SEND2PRESS NEWSWIRE) — Riverside Media / Global Media Network, Inc., a leading provider of global media services and advertising sales representative for major media companies throughout the world, today announced the addition of William (Bill) Gole as Director of Business Development. Bill joins Riverside with extensive experience in the publishing industry.

Riverside Media expands Advertisers’ Access to the Indian Market with The India Today Group

LAKE PLACID, N.Y. (SEND2PRESS NEWSWIRE) — North American companies wishing to reach business and consumer markets in India now have easy access due to the continued expansion of the portfolio of Riverside Media / Global Media Network, a leading provider of global media services. Riverside has been appointed the U.S. advertising representative for the India Today Group.

Del Mar DataTrac Renames DataTrac Product Suite – Emphasizes Business Intelligence, Zero Defect Workflow

SAN DIEGO, Calif. (SEND2PRESS NEWSWIRE) — Del Mar DataTrac, Inc. (DMD), the leading provider of affordable mortgage lending automation solutions, and an industry pioneer in business intelligence, document imaging and management, and loan process workflow tools, is reintroducing its DataTrac product suite with new names. DMD’s flagship product, DataTrac, has been the mortgage lending workflow automation solution of choice for lenders since 1991, providing a platform that integrates with leading loan origination software.

Nonprofit Partners with PR Company and Gains International Attention

WARRINGTON, Pa. (SEND2PRESS NEWSWIRE) — Last year Special Equestrians was one of 10 nonprofits chosen from nearly 600 applicants to receive part of $25,000 in PR service grants. ‘We’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling to do what little we can to give something back to worthwhile causes,’ said Neotrope CEO and co-founder, Christopher Simmons.

Genesiz Announces the Launch of its Private Label Affiliate Program

NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) — Genesiz, a full service travel supplier based in New York City, has launched its Affiliate Program which offers a Private Label Website to its affiliates. This program offers a turnkey solution and is aimed primarily at improving the efficiency and scope of home based agents, independent contractors, aspiring travel agents and anyone who is looking to set up their own consumer Website or looking to venture into the travel business.

Bailee Madison’s Great New Role – with Starlight Children’s Foundation

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Starlight Children’s Foundation – which for 25 years has helped seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities – has named 10-year-old actress Bailee Madison spokesperson of its StarPower program. StarPower is an initiative that encourages youth to give back to other youngsters with the conviction that you’re never too young to give back to your community.

Multi-Flow Industries Introduces new Harvest Squeeze Juice Logo

HUNTINGDON VALLEY, Pa. (SEND2PRESS NEWSWIRE) — Multi-Flow Industries announced their intention to be the fastest-growing Juice Brand in on-premise dining today, as the company unveiled its new logo and brand identity for Harvest Squeeze Juices. Harvest Squeeze Juices, by Multi-Flow, are processed exclusively for fountain dispensing. The brand is being re-launched with the slogan, ‘Farm to Fountain – Fresh.’

Riverside Media Names James Paroline Director of Sales for the U.S. Eastern Region

LAKE PLACID, N.Y. (SEND2PRESS NEWSWIRE) — Riverside Media / Global Media Network, Inc., a leading provider of global media services and advertising sales representative for major media companies throughout the world, today announced the addition of James E. (Jim) Paroline to its sales team as Director of Sales for the 17-state U.S. Eastern Region.

International Document Services, Inc. Selects DepthPR for Public Relations and SEO Services

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed International Document Services (IDS), a mortgage document preparation vendor for closing docs, initial disclosures and reverse documents.

50 Bands Enter Cross Atlantic Battle of the Bands

LAS VEGAS, Nev. (SEND2PRESS NEWSWIRE) — 50 bands have taken their battle to YouTube to claim the title of Best Irish Band 2009. Organizers of this online battle of the bands competition – Strangford Lough Brewing Company (SLBC) and Diablo’s, of the Light Management Group (LMG) – have been overwhelmed by entries for their prize offering flights, accommodation and a gig in Las Vegas.

ROIonline Announces Streaming Video Products

PAWLEYS ISLAND, S.C. (SEND2PRESS NEWSWIRE) — ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has added streaming video products to the Internet solutions it offers its clients. Until just several years ago, Web sites were static. Dial-up and ISDN connections made streaming videos slow to load sporadic in their quality. But now thanks to the huge increase of broadband connections on the World-Wide Web, videos are everywhere.

e-Democracy in Panama – CEO of ElectionMall Technologies Speaks at IAPC Conference

PANAMA CITY, Panama, Nov. 13 (SEND2PRESS NEWSWIRE) — Ravi Singh, the CEO of ElectionMall Technologies, will be speaking on ‘The Wide Swath’ panel at the annual IAPC conference. The IAPC, or the International Association of Political Consultants, is an organization of professionals in the political sphere, dedicated to helping spread democracy throughout the world. Their main event is an annual conference, where many gather to discuss upcoming world elections and deconstruct recent trends in the political cycle.

eDemocracy 2.0 Comes to Canada – ElectionMall CEO Discusses How Technology is Changing Politics Worldwide

TORONTO, Canada (SEND2PRESS NEWSWIRE) — Ravi Singh, CEO and founder of ElectionMall Technologies, is scheduled to speak at the 10th annual Art and Science of Public Affairs conference, sponsored by the Public Affairs Association of Canada. ElectionMall Technologies is a campaign technology company that is dedicated to helping campaigns of all sizes utilize technology and reach voters since 2000. Singh is recognized as the ‘Campaign Guru,’ a global expert on campaign technology.