Advertising and Marketing News - Page 14

Page 14 of Advertising and Marketing News issued by the Send2Press® Newswire service.



Authors and Self-Publishers Learn the Latest in the Business of Book Publishing from 15 Experts at Virtual Conference

SANDPOINT, Idaho (SEND2PRESS NEWSWIRE) — The second annual Self-Publishers Online Conference (SPOC) gives entrepreneurial writers, authors, and publishers the opportunity to learn from experts in book publishing from the convenience of their own office. At SPOC, everyone is encouraged to ‘Live Long and Publish!’ This three-day virtual event features expert speakers on May 12, 13, and 14, 2010.

Eularis Updates Reports That Help Pharmaceutical Companies Do More for Real Growth Than Simply Downsizing

LONDON, U.K. (SEND2PRESS NEWSWIRE) — The pharmaceutical industry is facing unprecedented challenges on many fronts – a slew of patient expiries, a lack of blockbusters in the pipeline to replace the patent expiries, decreasing growth in many major markets, generic competition, constantly changing regulatory and competitive environment rendering old tools for analysis obsolete, increased pressure on CEOs to deliver shareholder growth resulting in budget cuts, downsizing, and less than optimal results.

Five x Five Selected as Top 10 Innovative Georgia Technology Company

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — The Technology Association of Georgia (TAG) has selected Five x Five, a marketing analytics company offering cutting edge marketing optimization technology, as one of the Top 10 Innovative Companies in Georgia. The TAG Top 10 are selected from the Top 40 list and chosen based on a number of criteria, including: degree of innovation; scope and financial impact of innovation; likelihood of success; and promotion of Georgia’s innovative efforts nationally and internationally.

IDS Hires Ali Knudsen as Marketing Communications Manager

SALT LAKE CITY, Utah (SEND2PRESS NEWSWIRE) — International Document Services (IDS), a mortgage document preparation vendor for closing documents, initial disclosures and reverse documents, announced that Ali Knudsen has joined the company to lead its marketing communication efforts. As marketing communications manager, Knudsen is responsible for internal and external communications, tradeshow marketing, public relations and media relations.

Business Telecommunications Spending Will Hit $146 Billion in 2010, Says Insight Research Corp.

BOONTON, N.J. (SEND2PRESS NEWSWIRE) — Despite slowdowns and spending cuts in many industries, overall spending by all US businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research. The study predicts that cellular calling will account for nearly 44 percent of the US corporate phone bill for telecommunication services in 2010, and is the only enterprise market segment showing substantial growth.

CustomXM Wins Arkansas Business 2009 Business of the Year Award (Category 1)

LITTLE ROCK, Ark. (SEND2PRESS NEWSWIRE) — CustomXM, a Central Arkansas marketing services provider, was the winner of the 2009 Arkansas Business of the Year award in Category 1 (businesses with 25 or fewer employees) at the annual event at the Statehouse Convention Center in Little Rock on Wednesday, Feb. 24. The event was well attended and supported by the statewide business community.

Tammy Katz to Present Food Marketing Best Practices at Mid-America Food Processors Association Conference

COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — Tammy Katz, CEO of Katz Marketing Solutions, will present 8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media at the Mid-America Food Processors Association’s annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety.

EquinePro Newsletter: Innovative Marketing Technology Targets Equine Industry

NEWPORT BEACH, Calif. (SEND2PRESS NEWSWIRE) — Professional horse trainer and creator Donna Cheek, announced today the launching of EquinePro a marketing system designed specifically for the equine industry. The fully automated online newsletter service allows horse industry professionals to take advantage of the proven strategy of relationship and viral marketing with a ‘hands off’ approach.

Savannah-based Paragon Design Group Completes Broadcast Design Package for The Weather Channel

SAVANNAH, Ga. (SEND2PRESS NEWSWIRE) — Savannah-based, award-winning Paragon Design Group has recently helped brand and package, ‘Cantore Stories,’ the newest HD show from The Weather Channel. This is Paragon’s second hire by the national cable channel, its first being a refreshed package for ‘Day Planner,’ a weekday show that airs from 10 a.m. – 2 p.m. on the station.

The Ballantine Corporation Releases Direct Marketing Trends for 2010

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — Direct marketing continues to be an effective method of reaching potential customers. And, as outside factors such as technology and the economy change, so do direct marketing trends. That’s why the Ballantine Corporation has assembled a direct marketing white paper that reveals what’s likely in 2010. This report is the result of compiled research from reputable industry resources.

New Website Aims to Simplify the Process of Finding Performance Based Marketing and Media Opportunities

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — An innovative new industry Website from 562 Media, Inc., TheLeadPages.com, is aiming to help media buyers, marketing directors and companies looking to purchase online and offline media on a performance basis. The Lead Pages offers a simple, intuitive industry directory where media buyers and marketing managers can easily search for companies offering pay per call, pay per lead, affiliate marketing and technology services all in one centralized location.

Riverside Media Appoints Director of Business Development – William Gole

LAKE PLACID, N.Y. (SEND2PRESS NEWSWIRE) — Riverside Media / Global Media Network, Inc., a leading provider of global media services and advertising sales representative for major media companies throughout the world, today announced the addition of William (Bill) Gole as Director of Business Development. Bill joins Riverside with extensive experience in the publishing industry.

Riverside Media expands Advertisers’ Access to the Indian Market with The India Today Group

LAKE PLACID, N.Y. (SEND2PRESS NEWSWIRE) — North American companies wishing to reach business and consumer markets in India now have easy access due to the continued expansion of the portfolio of Riverside Media / Global Media Network, a leading provider of global media services. Riverside has been appointed the U.S. advertising representative for the India Today Group.

Del Mar DataTrac Renames DataTrac Product Suite – Emphasizes Business Intelligence, Zero Defect Workflow

SAN DIEGO, Calif. (SEND2PRESS NEWSWIRE) — Del Mar DataTrac, Inc. (DMD), the leading provider of affordable mortgage lending automation solutions, and an industry pioneer in business intelligence, document imaging and management, and loan process workflow tools, is reintroducing its DataTrac product suite with new names. DMD’s flagship product, DataTrac, has been the mortgage lending workflow automation solution of choice for lenders since 1991, providing a platform that integrates with leading loan origination software.

Nonprofit Partners with PR Company and Gains International Attention

WARRINGTON, Pa. (SEND2PRESS NEWSWIRE) — Last year Special Equestrians was one of 10 nonprofits chosen from nearly 600 applicants to receive part of $25,000 in PR service grants. ‘We’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling to do what little we can to give something back to worthwhile causes,’ said Neotrope CEO and co-founder, Christopher Simmons.

Genesiz Announces the Launch of its Private Label Affiliate Program

NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) — Genesiz, a full service travel supplier based in New York City, has launched its Affiliate Program which offers a Private Label Website to its affiliates. This program offers a turnkey solution and is aimed primarily at improving the efficiency and scope of home based agents, independent contractors, aspiring travel agents and anyone who is looking to set up their own consumer Website or looking to venture into the travel business.

Bailee Madison’s Great New Role – with Starlight Children’s Foundation

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Starlight Children’s Foundation – which for 25 years has helped seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities – has named 10-year-old actress Bailee Madison spokesperson of its StarPower program. StarPower is an initiative that encourages youth to give back to other youngsters with the conviction that you’re never too young to give back to your community.

Multi-Flow Industries Introduces new Harvest Squeeze Juice Logo

HUNTINGDON VALLEY, Pa. (SEND2PRESS NEWSWIRE) — Multi-Flow Industries announced their intention to be the fastest-growing Juice Brand in on-premise dining today, as the company unveiled its new logo and brand identity for Harvest Squeeze Juices. Harvest Squeeze Juices, by Multi-Flow, are processed exclusively for fountain dispensing. The brand is being re-launched with the slogan, ‘Farm to Fountain – Fresh.’

Riverside Media Names James Paroline Director of Sales for the U.S. Eastern Region

LAKE PLACID, N.Y. (SEND2PRESS NEWSWIRE) — Riverside Media / Global Media Network, Inc., a leading provider of global media services and advertising sales representative for major media companies throughout the world, today announced the addition of James E. (Jim) Paroline to its sales team as Director of Sales for the 17-state U.S. Eastern Region.

International Document Services, Inc. Selects DepthPR for Public Relations and SEO Services

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed International Document Services (IDS), a mortgage document preparation vendor for closing docs, initial disclosures and reverse documents.

50 Bands Enter Cross Atlantic Battle of the Bands

LAS VEGAS, Nev. (SEND2PRESS NEWSWIRE) — 50 bands have taken their battle to YouTube to claim the title of Best Irish Band 2009. Organizers of this online battle of the bands competition – Strangford Lough Brewing Company (SLBC) and Diablo’s, of the Light Management Group (LMG) – have been overwhelmed by entries for their prize offering flights, accommodation and a gig in Las Vegas.

ROIonline Announces Streaming Video Products

PAWLEYS ISLAND, S.C. (SEND2PRESS NEWSWIRE) — ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has added streaming video products to the Internet solutions it offers its clients. Until just several years ago, Web sites were static. Dial-up and ISDN connections made streaming videos slow to load sporadic in their quality. But now thanks to the huge increase of broadband connections on the World-Wide Web, videos are everywhere.

e-Democracy in Panama – CEO of ElectionMall Technologies Speaks at IAPC Conference

PANAMA CITY, Panama, Nov. 13 (SEND2PRESS NEWSWIRE) — Ravi Singh, the CEO of ElectionMall Technologies, will be speaking on ‘The Wide Swath’ panel at the annual IAPC conference. The IAPC, or the International Association of Political Consultants, is an organization of professionals in the political sphere, dedicated to helping spread democracy throughout the world. Their main event is an annual conference, where many gather to discuss upcoming world elections and deconstruct recent trends in the political cycle.

eDemocracy 2.0 Comes to Canada – ElectionMall CEO Discusses How Technology is Changing Politics Worldwide

TORONTO, Canada (SEND2PRESS NEWSWIRE) — Ravi Singh, CEO and founder of ElectionMall Technologies, is scheduled to speak at the 10th annual Art and Science of Public Affairs conference, sponsored by the Public Affairs Association of Canada. ElectionMall Technologies is a campaign technology company that is dedicated to helping campaigns of all sizes utilize technology and reach voters since 2000. Singh is recognized as the ‘Campaign Guru,’ a global expert on campaign technology.

Campaign in the Box – ElectionMall Offers Innovative Technology Tools Bundled into One Single Package

WASHINGTON, D.C. (SEND2PRESS NEWSWIRE) — After nine years of providing technology to political campaigns ElectionMall.com has learned a few things about the common challenges many of their clients face. ‘Running for political office isn’t easy,’ describes ElectionMall CEO Ravi Singh. ‘We see a lot of campaigns that don’t know where to begin and are struggling to figure it all out.’

Real Estate Tools: Foreclosure API and Real Estate Widgets

NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) — The fast paced world of real estate is about to move even faster thanks to new tools for the web that have just been released by industry leader ForeclosureListings.com. The Internet based foreclosure listing service has just released the first ever foreclosure API on the market. This tool joins the company’s current offering of successful real estate widgets already in widespread use on the Internet.

Del Mar DataTrac Selects DepthPR for Full Service Public Relations

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed Del Mar DataTrac, the leading provider of affordable loan automation solutions for mortgage lenders, banks, and credit unions.

Starlight Children’s Foundation Launches New Website as its 3-year Rebranding Process Comes to a Close

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — On the heels of its 25th anniversary, Starlight Children’s Foundation has just unveiled the final piece of its 3-year rebranding initiative with the launch of an overhauled starlight.org and 11 related chapter and office Web sites. The strategic rebranding process also included a name change, logo change, development of a mission statement and tagline, and the creation of a new PSA campaign.

Ski Dazzle Announces Nationwide Exhibitor and Advertiser Packages for Four Consumer Snow Shows

LAGUNA BEACH, Calif. (SEND2PRESS NEWSWIRE) — Ski Dazzle LLC, the producer of the Nation’s Largest Consumer Ski & Snowboard Shows for over 30 years, announces exhibitor and advertiser packages available for the 2009/2010 snow season. Ski Dazzle® Snow Shows attract 180,000 ski, snowboard and active lifestyle attendees to Los Angeles, Chicago, the Bay Area and Sacramento.

Unified Communications Market Revenue to Top $87 Billion Over Five Years, says Insight Research Corp.

BOONTON, N.J. (SEND2PRESS NEWSWIRE) — The enterprise market for unified communications (UC) is expected to generate nearly 87-billion in revenue worldwide over the next five years, according to a new market research study from The Insight Research Corporation. UC provides a solution that knits together the various access options currently being used to reach an individual including the conventional telephone network, Voice over IP (VoIP) calling, email, fax, instant messaging (IM) and conferencing using wireless and wireline media.

ReverbNation and Audiolife Create the ‘Reverb Store’ – the Ultimate E-Commerce Solution for Artists and Labels in the New Music Business

NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) — ReverbNation, the leading marketing platform for more than 450,000 artists, labels, managers and venues, has partnered with Audiolife, the leader in direct-to-fan eCommerce, to create the Reverb Store. The Reverb Store is a complete direct-to-fan eCommerce offering that is accessible to every ReverbNation artist at no charge. The Reverb Store allows artists and record labels to design an unlimited number of physical and digital products online.

PJ’s Coffee Named ‘Preferred Coffee of the New Orleans Saints’ – Sponsorship includes World’s Largest Coffee Cups at the Dome

NEW ORLEANS, La. (SEND2PRESS NEWSWIRE) — The next time you see the Louisiana Superdome, you may do a double-take at the two larger-than-life coffee cups outside of the world-famous arena. While the owners of PJ’s Coffee of New Orleans would like this to serve as a subliminal message that you are craving coffee, it’s really part of the company’s sponsorship of the New Orleans Saints.

Voices.com Grows by 534 percent, Ranks on the PROFIT HOT 50

TORONTO, Canada (SEND2PRESS NEWSWIRE) — Voices.com, one of North America’s fastest growing Internet brands and digital media companies, is pleased to announce that in PROFIT Magazine’s ’10th Annual PROFIT HOT 50,’ Voices.com has been recognized as Canada’s #20 Emerging Growth Company.

Pharmaceutical eMarketing using Social Media: How to Use It Effectively, Meet the Challenges (Regulatory and Others) and Measure Results in Dollar Terms

NEW YORK, N.Y. and LONDON, U.K. (SEND2PRESS NEWSWIRE) — Eularis is announcing the release of its report ‘How To Harness The Power Of Social Media In Pharmaceutical eMarketing.’ This report puts to rest the issues around ‘can’t,’ and shows Pharmaceutical marketers how they can utilize social media networks effectively to meet their marketing objectives.

Ballantine Corporation Releases Free Direct Marketing White Paper

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a family-owned direct mail company, announces the release of a free direct marketing tip sheet, also known as a white paper, that provides clear and insightful direct marketing how-to information that will positively influence any business’s bottom line. The 50 tips offered in this direct marketing white paper are the result of interviewing a trusted network of 20 vendors.

ThinkBigWorkSmall.com Sponsors mXpo.net 2009 Virtual Trade Show for Mortgage Professionals

AVENTURA, Fla. (SEND2PRESS NEWSWIRE) — Think Big Work Small (TBWS), the mortgage lending marketing platform with a complete CRM system that allows mortgage lenders to market directly to their database with custom video will provide live demonstrations during mXpo 2009, the mortgage industry-sponsored virtual trade show, conference and educational content platform flagship event.

mXpo.net Selects DepthPR to Promote Virtual Mortgage Trade Show to Mortgage Professionals, Mortgage Technology Vendors and Service Providers

AVENTURA, Fla. (SEND2PRESS NEWSWIRE) — mXpo, the mortgage industry-sponsored virtual trade show, conference, job fair and educational content platform, has partnered with Depth Public Relations as the exclusive public relations provider for its 2009 industry-wide summit and expo for mortgage professionals on October 7 – 8.

Entertainment Publisher Neotrope Make Their First Appearance on the Inc. 5000

TORRANCE, Calif., Aug. 12, 2009 (SEND2PRESS NEWSWIRE) — Neotrope®, a leading brand identity, content publisher, public relations, SEO, and entertainment technology company, today announced its first appearance on Inc. Magazine’s Inc. 5000 list, which ranks the top 5,000 fastest-growing private U.S. companies. Between 2005 and 2008, Neotrope achieved a modest 22.5 percent growth rate with less than 5 full-time employees. Neotrope’s 2009 Inc. 5000 ranking further enhances the company’s long standing reputation for excellence and customer service.

Innovention Lab Pulls Back the Curtain on Amazon’s Sales Rank with Metric Junkie

CARY, N.C. (SEND2PRESS NEWSWIRE) — Innovention Lab, Inc. releases Metric Junkie, a free Web service designed to help independent authors and musicians better visualize their Amazon Sales Rank through automated tracking and graphing services. Thinking of writing your own book or publishing your own song? Print on Demand services have made self-publishing an attainable goal for millions of people. But once your book or CD is out, how do you know if your marketing efforts are paying off?

The Scuby Group Announces the Next Generation of Visual Web Advertising

ORLANDO, Fla. (SEND2PRESS NEWSWIRE) — Scubys is the most unique visual advertiser on the Web. Clients set their price and visitors to the site can quickly locate a business, service or product with the simple click of a mouse. What makes the Scubys.com site truly unique is its beautiful images and mapping. Users can literally cruise America with their favorite Internet-connected device.