Advertising and Marketing News - Page 13

Page 13 of Advertising and Marketing News issued by the Send2Press® Newswire service.



Revenue Growth for Cable System Operators Hinges on Pushing Telecom Services into Businesses, says Insight Research Corp.

MOUNTAIN LAKES, N.J. (SEND2PRESS NEWSWIRE) — Over the next five years, the U.S. cable TV industry is expected to generate nearly $700 million in new revenue by providing telecommunications services to small, medium and large enterprises, according to a new market research study from The Insight Research Corporation. While this new revenue stream appears substantial, it is only a tiny fraction of the $130 billion spent annually by businesses on telecommunications services.

Epic Image Entertainment’s mini-movie, Epic Evil Laugh participating in Sprint EPIC Contest

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Epic Image Entertainment’s announced today that their mini-movie, ‘Epic Evil Laugh,. is participating in the Sprint EPIC Contest. Until Nov. 15, the public has the opportunity to vote once per day for Epic Evil Laugh at epicevillaugh.com.

CMI’s Dr. Christina Liao Will Present Decision Pathway Modeling at the Society for Insurance Research (SIR) Annual Conference

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Christina Liao, vice president, marketing science for CMI, a full-service marketing research company, will present a pathway modeling approach to understanding factors that influence consumers’ decisions to renew insurance products. Liao will explain how companies can use results from pathway modeling to develop strategies to convert single line customers into buyers of multiple products. She will use a case study from a leading insurance company.

CMI’s Jean Fasching, Dr. Christina Liao, Mike Mabey, and Bill Salokar to present at IIR’s ‘The Market Research Event’

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, will be speaking and participating in a variety of sessions at IIR’s The Market Research Event in San Diego, CA on Nov. 8-10, 2010. In addition to presenting a new segmentation methodology, CMI will be extensively involved in the Segmentation Symposium, chairing, and moderating the sessions. Attendees may also visit CMI in booth #303 in the exhibit hall.

Write Away, Inc. Increases Print Subscription Sales through Social Media

ASHEVILLE, N.C. (SEND2PRESS NEWSWIRE) — While many may argue that print is a dying breed, the staff at Write Away, Inc. begs to differ; you just need to work all the angles. And, that’s just what they did.

CMI Teams with NetBase to Harness the Power of Social Media Understanding for Consumer Insights

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, is taking consumer insight to the next level by offering NetBase social media understanding and analysis of online consumer opinion, emotion and behavior to its marketing research clients.

DepthPR Steps Up to IDS Cycling Challenge for ATL Habitat, Welcomes Mortgage Bankers to MBA 97th Annual Conference

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations (DepthPR), an Atlanta provider of public relations, Internet search visibility, and marketing strategies for the mortgage lending and financial services industries, has pledged its financial support in a fundraising challenge presented by document preparation vendor International Document Services at the Mortgage Bankers Association (MBA) 97th Annual Convention and Expo.

Ballantine Expands Services to Include Tech-Savvy Imprinted Promotional Products

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — Ballantine Corporation, a leading, full-service direct marketing production firm, announced this week that they have added a new client service to its roster – imprinted promotional products.

The American Dream: ‘Education for Everyone’

DIAMOND BAR, Calif. (SEND2PRESS NEWSWIRE) — The mission to bring education to everyone across America took center stage last week at the Distance Education and Training Council workshop at the Brown Palace Hotel in Denver, Colorado. The public service announcement (PSA) entitled ‘Think About It’ was warmly received by over 100 schools in attendance. The ‘Think About It’ concept was developed by California Intercontinental University to bring awareness to the public.

CMI Qualitative Research Manager and Ethnographer Laura Winn Johnson to Present at PMRG Institute

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has been chosen for the second consecutive year to present a session at The Fourth Annual Meeting of the PMRG Institute in Boston, MA on Oct. 24-26, 2010. The theme for this year’s conference is ‘Navigating Healthcare’s Shifting Currents: Essential Techniques for the Healthcare Marketing Researcher.’

Leading Online Travel Agency CheapOair Wins Three 2010 Travel Weekly Magellan Awards

NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) — CheapOair is the proud recipient of three of Travel Weekly’s esteemed 2010 Magellan Awards. CheapOair was honored with a Gold Award in the Promotional Videos category and Silver Awards in the Booking Interface and TV Campaign categories. The Travel Weekly Magellan Awards recognize the best in the travel industry and salutes the outstanding travel professionals behind it.

Three…Two…One… Data Analytics Firm Lift361 Takes Off

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — We are pleased to announce the debut of Lift361, a newly formed data analytics company. Lift361 is a spin-off of database marketing provider Integrative Logic. Ed Higdon, formerly the executive vice president and chief analytics officer for Integrative Logic, will serve as president and CEO for Lift361.

MBA Focus Selects Katz Marketing Solutions for Brand Marketing Strategy

COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — MBA Focus, the leading provider of business recruiting tools that help corporations source the world’s top MBA school student and alumni talent announced the selection of Katz Marketing Solutions to provide brand marketing and strategic planning services. The agreement is to provide brand and marketing support to further strengthen MBA Focus’ market position.

Epic Image Entertainment, Eyevox Entertainment and Paragon Design Group Produce Live-action Book Trailer for Night of the Living Trekkies

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Epic Image Entertainment, Eyevox Entertainment and Paragon Design Group recently produced the book trailer Night of the Living Trekkies for Quirk Books publishing. The trailer, which was released on Sept. 14 has already had more than 90,000 views on YouTube and has received raving reviews from the blogosphere.

CMI Offers Custom Decision Pathway Modeling Simulator

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI has begun offering a new proprietary Decision Pathway Modeling Simulator that enables its clients to evaluate the potential impact of hypothetical strategic business decisions and competitive scenarios. This new desktop application puts Decision Pathway Modeling insights in the hands of clients, furthering CMI’s commitment to delivering research that drive results.

Marketing Strategy Expert Dawn Westerberg to Present Workshop on Social Media for Nonprofits

AUSTIN, Texas (SEND2PRESS NEWSWIRE) — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will present two sessions on marketing strategy employing social media and online marketing for nonprofits at the Fourth Annual High Road to Success Conference to be held in St. Louis, MO, October 20-22 2010 for nonprofit professionals.

PowerFlite Launches Next Stage of Windsor Place Intro Campaign

QUINCY, Mass. (SEND2PRESS NEWSWIRE) — Advertising, branding and design firm PowerFlite Communications has launched the next stage of its comprehensive brand introduction campaign for Windsor Place of Wilmington, a premium assisted living residence in Wilmington, Massachusetts. Beginning with developing the name and core identity, PowerFlite’s original campaign included everything from radio, print, and sales kits.

Unified Grocers Endorses WIN Rewards as a Key Loyalty Initiative

SAN MATEO, Calif. (SEND2PRESS NEWSWIRE) — Electronic Scrip Inc. (ESI), a leading loyalty provider for over a decade, announced a joint initiative with Unified Grocers, offering its WIN Rewards Loyalty platform to all Unified members. Unified, a retailer-owned grocery distributor, serves approximately 500 retail members and supplies approximately 3,000 store locations in the western United States. Unified and its subsidiaries, generated approximately $4.1 billion in sales during fiscal 2009.

Integrative Logic Named to the Inc. 5000 List for Third Consecutive Year

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Inc. magazine has ranked Integrative Logic 1,967 on its fourth annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy-America’s independent-minded entrepreneurs.

Free of Charge Logo Makeover for Earth-friendly Firm, by LogoBee

MONTREAL, Canada (SEND2PRESS NEWSWIRE) — LogoBee has decided to provide a free logo design package for one green non-profit organization as an extension of its logo design makeover. Companies from all over the world may profit from the offer.

Dawn Westerberg Consulting LLC Selected as Authorized Area Coach for Duct Tape Marketing Small Business Marketing System

AUSTIN, Texas (SEND2PRESS NEWSWIRE) — Dawn Westerberg, president of Dawn Westerberg Consulting LLC in Austin, TX, is one of a growing group of entrepreneurs nationwide selected to participate in the Duct Tape Marketing Authorized Coach program.

Telovations Welcomes Elizabeth Vanneste as Vice President of Sales and Marketing

TAMPA, Fla. (SEND2PRESS NEWSWIRE) — Telovations, a leader in innovative business communications solutions, today announced the appointment of Elizabeth Vanneste as the company’s new Vice President of Sales and Marketing. In this role, Elizabeth will be responsible for driving Telovations’ continued business success, building on the company’s existing strong position in the Hosted PBX market, and strategic initiatives for existing and new product launch efforts.

Leading Sage Business Partner, Specializing in Manufacturing, Distribution, Warehouse Management, Looks to Increase Base in Florida and Latin America

MIAMI, Fla. (SEND2PRESS NEWSWIRE) — Southeast Computer Solutions announced today that it has retained the marketing strategy and consultancy firm Dawn Westerberg Consulting LLC to assist with the strategic growth of the business in Florida and Latin America.

Voices.com Earns Top Score for Best in Class Service from The Interactive Media Awards

LONDON, Ontario (SEND2PRESS NEWSWIRE) — Voices.com was honoured with a ‘Best in Class’ Interactive Media Award (IMA) for professional services. ‘The Best in Class’ award is the highest honour bestowed by the Interactive Media Awards, representing the very best in planning, execution and overall professionalism.

LMR International, Inc. Launches All-inclusive Contact Management Software

FORT LAUDERDALE, Fla. (SEND2PRESS NEWSWIRE) — To coincide with its twentieth anniversary, LMR International this week announced the launch of its comprehensive, all-inclusive contact management software – CRM Sales Machine. The CRM Sales Machine has an array of practical features that include: contact management, lead generation, financial, marketing, and e-commerce capabilities.

Integrative Logic Hires Lane Andrews as Creative Director

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Integrative Logic, a leading full-service, integrated database marketing provider, announces the addition of Lane Andrews as Creative Director. ‘We are excited to have Lane join the Integrative Logic family. He brings a range of agency and client-side experience in design, video, interactive and print to our company,’ said John Gardner, president and CEO of Integrative Logic.

Internet Marketing Talk Show Premieres in Tampa Bay Market on August 7th

PALM HARBOR, Fla. (SEND2PRESS NEWSWIRE) — Palm Harbor-based internet marketing consultant Len Dozois will launch Your Internet Marketing Show on Saturday, August 7, 11 a.m. to noon on WTAN-AM 1340, Clearwater, Florida, and WDCF-AM 1350 Dade City. Live show audio and video will be streamed at YourInternetMarketingShow.com.

Integrative Logic Hires Delia Cyra as Director of Media Strategy

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Integrative Logic, a leading full-service, integrated database marketing provider, announced the addition of Delia Cyra as the company’s Director of Media Strategy. ‘I am extremely pleased to announce that Delia Cyra joined the Integrative Logic team on July 15 as Director of Media Strategy,’ said John Gardner, president and CEO.

Business and Decision Announces the Expansion of Their Strategic Relationship with QlikTech

WAYNE, Pa. (SEND2PRESS NEWSWIRE) — Business and Decision, Inc., a leading international Consulting and Systems Integration company, today announced the expansion of its relationship with QlikTech, as part of an ongoing focus to provide high value Business Intelligence solutions to their respective customers.

Support a Children’s Charity and Get Free Small Business Promotion and PR Services

TORRANCE, Calif. (SEND2PRESS NEWSWIRE) — Neotrope, a California based marketing firm, recently ‘adopted’ Children Awaiting Parents and the Starlight Children’s Foundation. To celebrate, throughout July 2010 as part of the adoption program, when a donor gives $50 or more to either charity they will have the opportunity to issue a free national online press release through Neotrope’s Send2Press(R) Newswire service, which is syndicated worldwide.

Fun and Interactive Preview Marketing Tool Designed for 4 Styles of Learning

OKLAHOMA CITY, Okla. (SEND2PRESS NEWSWIRE) — 4 Styles Enter-Active Systems, a division of JAF Industries, recently released an interactive tool that allows potential consumers to preview books and other products in a manner that appeals to all four learning styles: auditory; kinesthetic; visual and reading/writing.

CMI Ranked Sixth Fastest-Growing Market Research Company by Inside Research, Publisher of the Honomichl Top 50

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has been ranked the sixth fastest growing market research firm in the U.S. The annual rankings are compiled by Inside Research, publishers of the Honomichl Top 50 List of U.S. Marketing Research Organizations. CMI’s U.S. revenues grew by 124 percent between 2004 and 2009. CMI is one of only two companies in the top six spots that generated industry-leading growth without acquiring another company.

Donors to Children Awaiting Parents Charity during July Rewarded with Free Press Release Distribution and Small Business Promotion

NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) — Neotrope recently ‘adopted’ Children Awaiting Parents as one of its premier charity program recipients. Throughout the month of July as part of the adoption program, when a donor gives $50 or more to Children Awaiting Parents (CAP) they will have the opportunity to issue a free national online press release through Neotrope’s Send2Press Newswire service.

Neotrope ‘Adopts’ Children Awaiting Parents and Provides National Public Relations Services Pro Bono

ROCHESTER, N.Y. (SEND2PRESS NEWSWIRE) — Neotrope and its Send2Press service are honored to make Children Awaiting Parents (CAP) its second ‘Adopted’ charity program recipient for 2010. With this commitment, Neotrope aligns itself with CAP’s mission to find adoptive homes for America’s waiting children. As part of this program, Neotrope is providing PR solutions, news dissemination, and search marketing for CAP to help raise awareness to both media and the public regarding CAP programs, partners and other activities.

Neotrope Offers Free Press Release Distribution to Starlight Donors

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Neotrope and its Send2Press service recently ‘adopted’ Starlight Children’s Foundation(TM) as its premier charity program recipient. Throughout the month of July as part of the adoption program, when a donor gives $50 or more to Starlight they will have the opportunity to issue a free national online press release through Neotrope’s Send2Press(R) Newswire service.

Neotrope ‘Adopts’ Starlight Children’s Foundation and Provides its Public Relations Services Pro Bono

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Neotrope and its Send2Press service are honored to make Starlight Children’s Foundation its premier ‘Adopted’ charity program recipient. With this commitment, Neotrope aligns itself with Starlight’s mission to help seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. As part of this adoption program, Neotrope is providing PR solutions, news dissemination, and search marketing for Starlight to help raise awareness to both media and the public.

‘Thriller’ Creative Nets Silver Davey Award for Austin’s MDS Advertising, and Won More Healthcare-Industry Client Business

AUSTIN, Texas (SEND2PRESS NEWSWIRE) — In tough economic times, advertising dollars are held more tightly than gold. So it’s newsworthy when a company not only invests, but takes risks, to promote its business. Now MDS Advertising, an Austin ad agency, is winning the confidence of ROI-conscious companies with breakthrough creative that’s returning more than its weight in results-it already earned an industry award.

US Hispanics Will Spend $257 Billion on Telecommunications Services over the Next Five Years, Says Insight Research Corp.

BOONTON, N.J. (SEND2PRESS NEWSWIRE) — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power.

CMI Ranked 42 on Honomichl Top 50 List of U.S. Marketing Research Organizations

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI has been ranked #42 on the 2010 Honomichl Top 50 list of the United States’ largest marketing research organizations – up from a #45 ranking last year. Companies appearing on the list are ranked by annual revenues for the preceding year. CMI reported revenues of $15 million, an increase of 6.4 percent from 2008.

Santos Victory Demonstrates New Digital Strategy in Latin American E-Democracy

BOGOTA, Colombia (SEND2PRESS NEWSWIRE) — Nearly half a million Colombians logged on to SantosPresidente.com between June 1st and June 20th, the second round Presidential elections to follow the Santos campaign and the Candidate’s initiatives, turning the tide in this historic political victory. In under 72 hours, 1,076 individual Web pages, comprising the first-ever Virtual Headquarters used for Presidential Elections in Latin America, had been launched.