Advertising and Marketing News - Page 23

LOS ANGELES, Calif. – August 23 (SEND2PRESS NEWSWIRE) — Neotrope(R) announced today an enhanced version of its ContextXpert(TM) solution for optimization and placement of press release content into search engines and databases, which will power the relaunch of Send2Press Newswire (www.Send2Press.com) in September. This technology is based on Neotrope’s ContextEngine(R) system, developed and launched by marketing technologist Christopher Simmons in January of 1996 when AltaVista was the ‘big dog’ in the indexing of online news content. Over the past decade the system has matured along with search portals and other news indexes.

LOS ANGELES, Calif. – Aug. 1 (SEND2PRESS NEWSWIRE) — Fluid sound effects, evocative music, and an out-of-this-world voice transport listeners inside a woman’s body in the new commercial by Scott G of G-Man Music & Radical Radio.

NEW YORK, NY – Book Expo America – June 3 (SEND2PRESS NEWSWIRE) — Book authors and self-publishers can submit free announcements about new books, upcoming author appearances, interviews and podcasts, book signings, festivals, conferences, workshops, and other book-related news for free publication on Publishers Newswire(TM), the news and marketing resource for book publishers and authors. Founded in 2003 by award-winning journalist and marketing expert Christopher Simmons, the site includes articles, author interviews, and book news.

LOS ANGELES, Calif. /Send2Press Newswire/ — Neotrope(R), a brand identity and marketing firm established Jan. 1983, is donating $22K in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 22nd anniversary. Neotrope previously donated $25K worth of services in 2000, and has provided discounted or free services to various non-profits for more than 20 years. Organizations may apply for this program starting Jan 28.

LOS ANGELES, Calif. /Send2Press Newswire/ — When a company needs to get a marketing message out to targeted audiences very quickly, nothing works better than the radio commercials called ‘Hot Spots’ from G-Man Music & Radical Radio, states Brian Forest, spokesperson for the Los Angeles production company.

TORRANCE, Calif. /Send2Press Newswire/ — Neotrope/Send2Press, a PR agency and news distribution organization established Jan. 1983, has announced its most popular news stories of 2004 disseminated through the Send2Press Newswire (www.Send2Press.com). The top-20 news stories, based on number of readings by journalists and media professionals is a fascinating cross section of the kind of news being announced by small businesses, and the type of news actually being read – and potentially reported on – by active news media professionals.