Advertising and Marketing News - Page 23

LOS ANGELES, Calif. – August 23 (SEND2PRESS NEWSWIRE) — Neotrope(R) announced today an enhanced version of its ContextXpert(TM) solution for optimization and placement of press release content into search engines and databases, which will power the relaunch of Send2Press Newswire (www.Send2Press.com) in September. This technology is based on Neotrope’s ContextEngine(R) system, developed and launched by marketing technologist Christopher Simmons in January of 1996 when AltaVista was the ‘big dog’ in the indexing of online news content. Over the past decade the system has matured along with search portals and other news indexes.

LOS ANGELES, Calif. – August 18 (SEND2PRESS NEWSWIRE) — Promotional Telephone Numbers, in association with its sister website Vanitytel.com, today announced the launch of their new online service designed to make it easier for business and professionals to find and obtain desirable and memorable telephone numbers which are compatible with their business.

SARASOTA, Fla. – August 4 (SEND2PRESS NEWSWIRE) — GoldenPalace.com continues to make headlines with extraordinary marketing philosophy. It’s a beautiful summer day. The perfect day for a leisurely drive. There’s nothing but endless farmland until you see a sight that’s right out of the Twilight Zone – 100 cows grazing in a field, with a website address painted on their bodies and several even painted completely purple!

LOS ANGELES, Calif. – Aug. 1 (SEND2PRESS NEWSWIRE) — Fluid sound effects, evocative music, and an out-of-this-world voice transport listeners inside a woman’s body in the new commercial by Scott G of G-Man Music & Radical Radio.

CHICAGO, IL – July 7 (SEND2PRESS NEWSWIRE) — ‘The Worm’ proves there’s a first time for everything. Dennis Rodman was on hand for the 2005 Wife Carrying World Championships in SonkajArvi, Finland, sponsored by GoldenPalace.com. Like so many of the world’s more bizarre events, wife carrying has its origins buried deep in the bosom of an age old local tradition – in this case, the 19th century practice of wife stealing.

SALT LAKE CITY, UT – June 30 (SEND2PRESS NEWSWIRE) — The Company renowned for outrageous advertising is at it again. GoldenPalace.com, the Internet casino that helped turn eBay into the ultimate online advertising vehicle, has spent $10,000 to permanently tattoo their website address on a woman’s forehead.

NEW YORK, NY – June 28 (SEND2PRESS NEWSWIRE) — Mass Transmit, a leading interactive marketing company, has entered into an agreement to merge with Web Zeit, a privately held Internet strategy company based in New York. Web Zeit was founded in 1997 and specializes in Internet strategy and development for the financial, not-for-profit and pharmaceutical/consumer health sectors.

LOS ANGELES. Calif. – June 21 (SEND2PRESS NEWSWIRE) — U.S. Hispanic live mortgage lead provider, Spanish Lead Services announced today they have officially launched their automotive lead product to provide auto dealers with local brand-specific Hispanic auto buying leads. This service is perfect for dealerships that are looking for a new and cost effective way to build more sales to Hispanics. Spanish Lead Services offer car dealers two different methods of receiving leads. A live direct telephone connection to local Hispanics who want to buy their brand of car, and e-mail or fax as a lead delivery method.

LONG BEACH, Calif. – June 15 (SEND2PRESS NEWSWIRE) — Vanity Tel Corp. (www.vanitytel.com) today announced the launch of their new online service, designed to connect people who have valuable and desirable telephone numbers with the people, professionals or corporations who want to buy them.

HONG KONG – June 13 (SEND2PRESS NEWSWIRE) — If anyone in the real world can get away with the nickname ‘Spiderman’ it is French climber Alain Robert. The daredevil free-climber scaled Hong Kong’s 62-story Cheung Kong Center skyscraper with his bare hands on Saturday, wearing the ever-popular tattoo of online casino GoldenPalace.com on his naked torso.

LOS ANGELES, Calif. – June 8 (SEND2PRESS NEWSWIRE) — Dynamics Direct, Inc., a leading provider of email marketing software and ASP solutions for the enterprise market, has introduced the first integrated Email and RSS Marketing solution. Really Simple Syndication (RSS) is an XML-based format for content distribution that is now being used by most online publishers including Google, Yahoo!, MSN and others. The breakthrough online marketing solution empowers consumers to get personalized communications to either their email inbox or RSS reader.

CHICAGO, Ill. – June 7 (SEND2PRESS NEWSWIRE) — Banner Trucks (www.BannerTrucks.com), a unique mobile advertising company based in Chicago, today announced the launch of CommuteTalk, a new short frequency radio station featuring employment and local news on wheels, as well as 15-second spots, rotated every five minutes during drive-time for premium Banner Truck clients. CommuteTalk is designed specifically to target the hard-to-reach drive-time demographic.

NEW YORK, NY – Book Expo America – June 3 (SEND2PRESS NEWSWIRE) — Book authors and self-publishers can submit free announcements about new books, upcoming author appearances, interviews and podcasts, book signings, festivals, conferences, workshops, and other book-related news for free publication on Publishers Newswire(TM), the news and marketing resource for book publishers and authors. Founded in 2003 by award-winning journalist and marketing expert Christopher Simmons, the site includes articles, author interviews, and book news.

HARRISBURG, Penn. – May 31 (SEND2PRESS NEWSWIRE) — People who thought LeBron James or Tiger Woods were too young for their enormous company sponsorships are in for a shock. Internet casino-turned-household name GoldenPalace.com has won an eBay auction to sponsor a newborn baby boy. The boy’s parents scored $999 for the unique sponsorship opportunity.

TRENTON, NJ – May 25 (SEND2PRESS NEWSWIRE) — With their latest eBay purchase, Internet casino GoldenPalace.com is well on their way to overtaking the name ‘Smith’ in the telephone book. The headline-grabbing casino spent $15,000 to name another child GoldenPalace.com

LOS ANGELES, Calif. – May 17 (SEND2PRESS NEWSWIRE) — Dynamics Direct, Inc., a leading provider of email marketing software and ASP solutions for the enterprise market, announced today that New York based interactive agency True North Inc. has began using the company’s Dynamic Messenger(TM) email marketing solution. The DMA Echo Award winning agency had previously been using an email system provided by BoldFish, which was acquired and integrated into Siebel(R) Systems.

ESSEX COUNTY, NJ – May 11 (SEND2PRESS NEWSWIRE) — Jane Tabachnick e-Marketing has partnered with copywriting firm Fahoury Ink on the launch of The Complete Ezine, a new service for businesses that recognize the benefits of an online newsletter but simply can’t find the time to create one from scratch.

HARTFORD, CT – April 28 (SEND2PRESS NEWSWIRE) — April 27, 2005 will go down in history as the day GoldenPalace.com was born. A beautiful baby girl came into the world at Charlotte Hungerford Hospital at 3:34am ET to a proud mother that sold her naming rights on eBay to Internet casino GoldenPalace.com for $15,100 while she was still in the womb.

LOS ANGELES, Calif. — (SEND2PRESS NEWSWIRE) — Dynamics Direct, Inc., a leading provider of email marketing software and ASP solutions for the enterprise market, announced today that MailFrontier(TM), a leading provider of email security solutions, has successfully integrated the Dynamic Messenger(TM) email marketing platform with MailFrontier’s existing Salesforce.com(R) CRM system.

ATLANTA, GA — (SEND2PRESS NEWSWIRE) — Internet casino GoldenPalace.com, known mostly for their eccentric eBay purchases, continues to deliver. Elise Harp, the second pregnant woman to use her enlarged belly as an advertising billboard for the casino, has given birth to a bouncing baby girl, Mariah. The birth was officially sponsored by GoldenPalace.com.

KNOXVILLE, Tenn. /Send2Press Newswire/ — When eBay-happy Internet casino GoldenPalace.com saw the header – Rights To Name Me! Legally Change My Full Name Forever! Rare, Lifetime Advertising Idea 4 Your Company/Website! – on a Tennessee woman’s eBay auction page, it was an offer they couldn’t refuse.

NEW YORK, NY /Send2Press Newswire/ — The new Confirmit(R) IdeaMap(R) integrated software will ensure that conjoint analysis is no longer only reserved for those specialists with large budgets; it has finally caught up with the speed, ease and lower cost of online technology, making it available for anyone to use when optimizing products, services, communications and promotions.

CINCINNATI, OH /Send2Press Newswire/ — One might not expect small businesses to be pushing the envelope in terms of using video to market online, but they are. Small to mid-size businesses nationwide have turned to Internet Video Commercials for the first time this year. ‘The use of internet video as a promotional tool is one of the fastest growing segments of the internet,’ explains Jim Schmidt, president of eMediaGroup, Inc.

NEW YORK, NY and TORRANCE, Calif. /Send2Press Newswire/ — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York computer network and database integration firm, S & R Network Consulting (www.sr-network.com), to provide promotion and brand development for their company and Website.

ORLANDO, FL /Send2Press Newswire/ — Known as the nation’s only full-service strategic marketing and public relations firm exclusively focused on the restaurant industry, Orlando-based Quantified Marketing Group has crafted a niche that has dramatically increased revenues over the last year. The company’s growth received a significant boost when Mexico’s largest restaurant company recently announced that Quantified Marketing Group was named its outsourced marketing department.

NEW YORK, NY /Send2Press Newswire/ — Focus Marketing, a leader in the application of information analysis and information-driven marketing for the music business, and Mediaguide, the most advanced monitoring and reporting system for radio airplay, just announced their partnership.

LOS ANGELES, Calif. /Send2Press Newswire/ — Neotrope(R), a brand identity and marketing firm established Jan. 1983, is donating $22K in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 22nd anniversary. Neotrope previously donated $25K worth of services in 2000, and has provided discounted or free services to various non-profits for more than 20 years. Organizations may apply for this program starting Jan 28.

LOS ANGELES, Calif. /Send2Press Newswire/ — When a company needs to get a marketing message out to targeted audiences very quickly, nothing works better than the radio commercials called ‘Hot Spots’ from G-Man Music & Radical Radio, states Brian Forest, spokesperson for the Los Angeles production company.

DENVER, CO /Send2Press Newswire/ — On January 3, 2005, Vend-Tel-Co, Ltd., a small business from Fort Collins, Colorado won a federal trademark lawsuit against skiing giant Vail Associates, Inc. over the right to use 1-800-SKI VAIL. In the lawsuit, Judge Matsch of the U.S. District Court determined that Vail Associates could not use its registered trademark VAIL to prevent Eric Hanson from using his registered trademark, 1-800-SKI VAIL. The small business makes well-priced condo, hotel, and resort reservations at a variety of ski area locations through dozens of 1-800-SKI phone numbers.

TORRANCE, Calif. /Send2Press Newswire/ — Neotrope/Send2Press, a PR agency and news distribution organization established Jan. 1983, has announced its most popular news stories of 2004 disseminated through the Send2Press Newswire (www.Send2Press.com). The top-20 news stories, based on number of readings by journalists and media professionals is a fascinating cross section of the kind of news being announced by small businesses, and the type of news actually being read – and potentially reported on – by active news media professionals.