Advertising and Marketing News - Page 21

LONDON, U.K., May 18 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, President of the Pharmaceutical analytics company Eularis, will be delivering a MasterClass on how to tell if you are making the wrong marketing decision. The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often represent a major portion of a company’s cost base, they can easily become the target of budget cuts. The pressure to measure marketing return and effectiveness has never been stronger.

KIRKLAND, Wash., April 23 (SEND2PRESS NEWSWIRE) — Jonas Roeser, Senior Vice President of Marketing and Operations of LTC Financial Partners, LLC (LTCFP), has been chosen to be a judge in round 1 of the 2009 International DMA ECHO Awards. The judging will take place May 19th-21st in New York City at the Direct Marketing Association headquarters.

BROOKLYN, N.Y. (SEND2PRESS NEWSWIRE) — GlassesUSA recently launched its eyeglasses brand new marketing program within the framework of Commission Junction, a division of ValueClick, Inc. The program is aimed at webmasters who wish to increase their income with revenue shares by becoming affiliates of GlassesUSA.

BOONTON, N.J., March 10 (SEND2PRESS NEWSWIRE) — In 2009, U.S. ethnic communities will spend $56.6 billion on telecom services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 15.7 percent of the total U.S. population, will spend the most. The ability to tap into the increased spending power of the Hispanic-American will be crucial to the survival of telecom providers over the next five years.

NEW YORK, N.Y., March 6 (SEND2PRESS NEWSWIRE) — In response to a troubled economy and gloomy financial climate, EMRG Media announces the launch of a New York City business networking series; this is the first in a series of monthly events. It is scheduled to take place at Arena located at: 135 West 41st Street on Wednesday, March 11 from 6:00 p.m. to 11:00 p.m.

NEW YORK, N.Y., Jan. 15 (SEND2PRESS NEWSWIRE) — EMRG Media, LLC, New York City’s premier event planning company, announced today the release of its updated ‘NYC Venue Guide.’ The guide is designed to help people plan the perfect NYC party or event. The NYC Venue Guide is currently used by top New York event planners, marketers and publicists; it offers tremendous venue variety and there are venues to meet every budget – large and small.

BOONTON, N.J., Dec. 11 (SEND2PRESS NEWSWIRE) — Despite slowdowns and spending cuts in many industries, overall spending by all U.S. businesses on wired and cellular calling is forecasted to reach nearly $140 billion by the close of 2009, says a new market research report from INSIGHT Research. The study predicts that cellular calling will account for just over 41 percent of the U.S. corporate phone bill for telecommunication services in 2009, and is the fastest growing expense area.

BOONTON, N.J., Dec. 4 (SEND2PRESS NEWSWIRE) — The worldwide market for presence-based telecommunication services, including instant messaging (IM) and push-to-talk (PTT), is expected to exceed $16 billion in 2009, as an ever increasing number of cellular and wireline carriers provide customized services predicated upon the availability of their end-users. According to a new market research study from The INSIGHT Research Corporation, presence-based telecommunication services such as IM and PTT are wildly popular in Asian countries.

TORONTO, Canada, Nov. 24 (SEND2PRESS NEWSWIRE) — A revolution has been brewing, 12 months in the making, at the offices of Voices.com as they release their all-new, redesigned site and broaden their influence not just in the realm of voice over, but to the advertising industry and beyond. Voices.com is an online workplace where business owners can go to audition and hire the freelance professionals they need to get voice-over recordings done.

TORRANCE, Calif., Nov. 7 (SEND2PRESS NEWSWIRE) — Neotrope(R), a brand identity, PR, and marketing firm established Jan. of 1983, has extended the 2009 grant application deadline for non-profit organizations, from Nov. 12th, to Dec. 7th, 2008, due to the recent U.S. elections. The company is donating $25,000 in free public relations and newswire services to worthy smaller non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free services to various non-profits for more than 20 years.

KIRKLAND, Wash., Oct. 30 (SEND2PRESS NEWSWIRE) — This October 26th, on the printing industry’s equivalent of Oscar(R) night, Jonas Roeser rose to enthusiastic applause to accept a PIXI — one of the coveted 2008 Printing Innovation with Xerox Imaging awards. The PIXI’s are handed out once a year to honor producers of America’s most creative brochures, flyers, space ads, and other print objects. Roeser is the Senior Vice President of Marketing and Operations of LTC Financial Partners.

LOS ANGELES, Calif., Oct. 1 (SEND2PRESS NEWSWIRE) — Neotrope(R), a brand identity, PR, and marketing firm established Jan. 1983, is donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free services to various non-profits for more than 20 years. Organizations may apply for this program starting today.

NEW YORK, N.Y., July 29 (SEND2PRESS NEWSWIRE) — EMRG Media, LLC, New York’s leading event planning and marketing company, announced today the launch of its hotel division in New York City. This new division is in response to a growing hotel-industry clientele. Over the last eight years, EMRG Media has conducted event planning and marketing for New York’s premier restaurants, event spaces, nightclubs and lounges. Now, they will be adding hotels to their exclusive client roster.

LONDON UK, and TOKYO Japan, July 7 (SEND2PRESS NEWSWIRE) — With the ever-increasing pressure to ensure maximum return on investment, sales force effectiveness is becoming a high priority in the global pharmaceutical industry. Reports have shown that while sales forces represent the largest spend in pharma sales and marketing, return on this investment has declined sharply in recent years.

LONDON, UK and TOKYO Japan, June 30 (SEND2PRESS NEWSWIRE) — Eularis is announcing the release of an update to its report, Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line. Originally offered in February 2007, the comprehensive report has been revised to provide pharmaceutical marketers with a competitive edge and the latest research information.

LOS ANGELES, Calif., June 11 (SEND2PRESS NEWSWIRE) — Neotrope(R), an entertainment and brand marketing company, will officially sponsor the Los Angeles Music Network’s Rock and Urban Music Contest ‘LAMN Jams’ which launched June 9th and runs through August 11th. Taking its popular LAMN Jams to a new level, LAMN invites rock artists to submit original music to perform for a panel of industry experts and receive live critiques.

TOKYO and LONDON, U.K., May 12 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, president of the New York and London-based pharmaceutical analytics company Eularis, will be delivering a presentation on how to tell if you are making the wrong marketing decision. The Pharmaceutical Marketing Excellence conference takes place in Tokyo, Japan.

KIRKLAND, Wash., March 27 (SEND2PRESS NEWSWIRE) — LTC Financial Partners (LTCFP) was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored. The awards follow a spectacular growth in LTCFP’s size and national impact.

TORRANCE, Calif. – Dec. 14 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting, to provide promotion and brand development for their company and Website.

NEW YORK, N.Y. – Dec. 12 (SEND2PRESS NEWSWIRE) — Voice Coaches, a voice over educational institution based in Schenectady, NY, has implemented a perfect way for their graduates to start their voice acting careers off by partnering with Voices.com, the industry’s online marketplace. Already trained and armed with a voice over demo, the grads from Voice Coaches will be able to manage their own website at Voices.com.

LONDON, U.K. and NEW YORK, N.Y. – Nov. 20 (SEND2PRESS NEWSWIRE) — With the ever-increasing pressure to ensure maximum return on investment, sales force effectiveness is becoming a high priority in the global pharmaceutical industry. Reports have shown that while sales forces represent the largest spend in pharma sales and marketing, return on this investment has declined sharply in recent years.

NEW YORK, N.Y. and LONDON, U.K. – Nov. 20 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on marketing return at the Pharmaceutical Marketing Society Half-day Conference: ROI or RIP. At 2:30 p.m. on Monday 26 November 2007, Dr. Bates will deliver a presentation titled, ‘What Can Be Measured?’

LAS VEGAS, Nev. – Nov. 6 (SEND2PRESS NEWSWIRE) — La Tortilla Oven has been invited by Distinctive Assets Entertainment Marketing to participate in the Gift Bag program for the 8th Annual Latin GRAMMY(R) Awards on November 8, 2007 at the Mandalay Bay in Las Vegas. The appreciation of Latin music and food has always been a part of La Tortilla Oven and the driving force behind its success.

TORRANCE, Calif. – Oct. 19 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

TORONTO, Canada – Sept. 5 (SEND2PRESS NEWSWIRE) — Voices.com, the leading online marketplace that connects buyers and sellers of voice over and voice acting services, was named a winner in CRM Magazine’s 2007 CRM Market Awards. CRM magazine and the sixth annual CRM Market Awards honored the companies that focused on creating and cultivating rewarding customer experiences.

TORRANCE, Calif. – Sept. 4 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, South Puerto Rico’s source for tourism, business and relocation opportunities.

TORONTO, Canada – Dec. 13 (SEND2PRESS NEWSWIRE) — According to the audio experts at Voices.com, the voice marketplace, Americans new to advertising on the radio are buying broadcast radio commercial slots for the first time via Google’s Audio Ads beta testing program. Agencies who used to go through talent agents are already making the transition to finding talent at online marketplaces due greatly in part because of an enormous push and subsequent validation of the market by Google(TM).

TORONTO, Canada – Sept. 1 (SEND2PRESS NEWSWIRE) — Companies that need to get a voice-over recorded for their business now have a superior web service available to them: Voices.com. Formerly known as Interactive Voices, the new Voices.com facilitates finding the perfect voice, quickly and cost-effectively.

LOS ANGELES, CA – Aug. 10 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading targeted newswire service, announced today it will again offer its PR Partner Program to qualified ad agencies, PR pros, and marketing companies. The program, last offered in 2003, allows appropriate advertising firms to offer Send2Press news distribution and Internet marketing services and receive a partner discount, without having to meet volume requirements or pay a start-up fee.

LOS ANGELES, CA – July 27 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled ‘Getting Ink & Working the ‘Net: Secrets, Tips & Tricks of Publicity & PR.’ The event instructor is Scott G ‘The G-Man,’ a successful recording artist and marketing guru, and will take place Tuesday, August 15th, 2006 at the Beverly Garland Theater in Studio City, California.

ASHEVILLE, NC – July 20 (SEND2PRESS NEWSWIRE) — Write Away, Inc., based in the mountains of western North Carolina, is a full-service editorial company that has recently added mystery shopping services to their client offerings; the business’ subdivision is doing business as CSI – Customer Service Investigation.

LOS ANGELES, CA – July 14 (SEND2PRESS NEWSWIRE) — Building a brand in print and online often takes a public relations plan, but there are pathways to success that are not always visible to the public, says Scott G of G-Man Marketing. In a seminar called ‘Getting Ink & Working the ‘Net,’ which will be held on August 15 in Studio City, California, G will reveal some of the processes that get attention for a company, product, service, or recording artist.

LOS ANGELES, CA – June 25 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading targeted newswire service, announced today the relaunch of its video news release, or VNR, production and distribution channel. As part of the revamped service offering, Send2Press will be both producing and disseminating client VNRs online and to the media for the first time since 2002. The service will allow any size company to showcase their news in a visual and dynamic Web-compatible presentation.

LOS ANGELES, CA – May 12 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading online news service since 1996, announced today the addition of PR expert Liisa Sullivan to its editorial team. Liisa will take on the role of lead writer for Send2Press’ news release writing programs. Send2Press is a unit of Neotrope(R), established 1983 in California.

WOODLAND HILLS, CA – May 2 (SEND2PRESS NEWSWIRE) — Advertising industry veteran and consulting creative director Scott G of G-Man Marketing in Los Angeles, announced today that his new column, ‘Communication Nation,’ will appear exclusively on Advertising Industry Newswire (AdvertisingIndustryNewswire.com).

TORRANCE, CA – May 1 (SEND2PRESS NEWSWIRE) — Neotrope(R), an entertainment content and media company established in 1983, announced today the formal launch of Advertising Industry Newswire(TM), an online magazine with news, commentary, podcasts, articles and feature content covering the ad business from broadcast to Web.

TORRANCE, CA – Jan. 6 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a holistic pet care and pet health supplement firm, Ask Ariel Your Pet Nutritionist (www.askariel.com), to provide promotion and brand development for their company and Website.

TORRANCE, CA – Jan. 5 (SEND2PRESS NEWSWIRE) — Neotrope/Send2Press, a PR agency and news distribution organization established Jan. 1983, has announced its most popular news stories of 2005 disseminated through the Send2Press Newswire (www.Send2Press.com). The top-20 news stories, based on number of readings by journalists and media professionals is a fascinating cross section of the kind of news being announced by small businesses, and the type of news actually being read – and potentially reported on – by active news media professionals.

TORONTO, ON – Jan. 3, 2006 (SEND2PRESS NEWSWIRE) — InteractiveVoices, the voice-over marketplace, has just rolled out a new Web 2.0 platform for businesses that need to hire voice-over talents. Principles that render InteractiveVoices a Web 2.0 company include the continued focus on a rich user experience by working with technologies such as RSS, CSS and AJAX while using the Web as a software platform.

LOS ANGELES, CA – Jan. 2 (SEND2PRESS NEWSWIRE) — Radio listeners become a cancer cell inside a human body as part of the new public service announcement created by G-Man Music & Radical Radio for the American Cancer Society.