Advertising and Marketing News - Page 22

Page 22 of Advertising and Marketing News issued by the Send2Press® Newswire service.



Food Brand Expert Leads Workshop for Foodies

COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at McCormick Place, in Chicago.

Long Term Care Insurance Agency Wins 4 ‘Marketing Excellence’ Awards

KIRKLAND, Wash., March 27 (SEND2PRESS NEWSWIRE) — LTC Financial Partners (LTCFP) was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored. The awards follow a spectacular growth in LTCFP’s size and national impact.

TechGenii CEO Featured as Digital Media Expert in Entrepreneur’s Influencers Issue

LOS ANGELES, Calif., March 19 (SEND2PRESS NEWSWIRE) — Barbara Bickham is the wizard behind the curtain and is creating digital media magic at TechGenii, Inc. And, as a result, Entrepreneur Magazine recently recognized her as an expert in the field of digital media.

STG Media Corp. Combines Forces with Internet Solutions Provider Salient Digital, Inc. to Form STG Interactive

TEMPE, Ariz., March 19 (SEND2PRESS NEWSWIRE) — STG Media Corp. is proud to announce it has acquired the internet portfolio and clientele of Salient Digital, Inc., a 7-year-old Internet Development Company. The acquisition will allow STG Media Corp. and STG Retail Direct, Inc., to provide their clients with a wide range of digital marketing services including E-commerce development and Web application design and programming.

A Million Kids Read Kidsville News!

FAYETTEVILLE, N.C. (SEND2PRESS NEWSWIRE) — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! … Ask their parents, who’ve been thrilled to discover that this children’s newspaper makes kids eager to read and learn.

Myo-Med, Tom Brady and STG Media Corp. Team Up to Jump Start Myo-Med’s 2008 Advertising Campaign

TEMPE, Ariz., March 5 (SEND2PRESS NEWSWIRE) — Superbowl quarterback, Tom Brady has agreed to be the face of Myo-Med, for the launch of their 2008 media campaign. BioForce, the makers of Myo-Med, recently appointed STG Media Corp. as their agency of record to assist them in creating brand awareness among athletes and arthritis sufferers nationwide.

Racing Through Recession: Brand Lessons from The Daytona 500

KANSAS CITY, Mo., Feb. 29 (SEND2PRESS NEWSWIRE) — ‘Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona,’ said Ethan Whitehill, CEO of Two West, Inc. ‘This year, unfortunately, the economy also decided to head south for vacation.’

Stephen King Joins LocaModa via Facebook, Monster and Dotomi

CAMBRIDGE, Mass. – Feb. 21 (SEND2PRESS NEWSWIRE) — LocaModa Inc., a leading out-of-home social platform provider, announced today that Stephen W. King has joined the company as Vice President of Sales. Mr. King has over 10 years of experience selling interactive advertising and social media at Dotomi, Monster and Facebook.

1-800-SKI VAIL Validated by The Court of Appeals in Trademark Lawsuit Against Vail Ski Area

DENVER, Colo. – Feb. 15 (SEND2PRESS NEWSWIRE) — On February, 7th 2008, a small business from Fort Collins, Colorado won in the Court of Appeals against skiing giant Vail Associates, Inc. (VA) over the right to use 1-800-SKI VAIL. In the appeal, the Tenth Circuit Court affirmed that Vail Associates could not use its registered trademark VAIL to prevent Eric Hanson from using his registered trademark, 1-800-SKI VAIL(R).

JSM Music Celebrates Its Top 10 Super Bowl Ad Featuring Justin Timberlake

NEW YORK, N.Y. – Feb. 7 (SEND2PRESS NEWSWIRE) — JSM Music, the largest commercial music production company in America, scored a major touch down at the Super Bowl having provided music for one of the top ad-spots during the game. JSM’s music was featured on Pepsi’s ‘Magnetic Attraction’ advertisement which showcased the musical and acting talents of superstar performer Justin Timberlake. (VIDEO)

Ballantine Corporation Releases Direct Mail Format Report

WAYNE, N.J. – Jan. 30 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full-service direct mail production company, announces the release of their 2008 Direct Mail Format Report. With the recent postage increase, deciding on effective direct mail formats is financially important to a company’s well being.

ROIonline Announces Business Deal with EUROPAGES and Kompass

BRIGHTON, Mich. (SEND2PRESS NEWSWIRE) — ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has been awarded new client contracts with EUROPAGES and Kompass – business-to-business search engine companies – to represent them for sales in the U.S.

New Printing and Mailing Blog Provides Direct Mail Tips and Information

WAYNE, N.J. – Jan. 7 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, and more. The printing and mailing blog, launched in the summer of 2007, has grown in size and content.

Neotrope Selected to Provide Internet Marketing Solutions for New York Computer Technology Firm S&R Network Consulting

TORRANCE, Calif. – Dec. 14 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting, to provide promotion and brand development for their company and Website.

Voice Coaches Partners with Voices.com to Build Successful Voice Acting Careers

NEW YORK, N.Y. – Dec. 12 (SEND2PRESS NEWSWIRE) — Voice Coaches, a voice over educational institution based in Schenectady, NY, has implemented a perfect way for their graduates to start their voice acting careers off by partnering with Voices.com, the industry’s online marketplace. Already trained and armed with a voice over demo, the grads from Voice Coaches will be able to manage their own website at Voices.com.

James Allen Launches Video Contest Promoting $3K Diamond Giveaway

NEW YORK, N.Y. – Dec. 5 (SEND2PRESS NEWSWIRE) — JamesAllen.com, the online diamond retailer, has announced the first in its series of video based contests to be held over the next twelve months. The Best Video Proposal contest invites participants to submit a video explaining or showing their marriage proposal idea. The winner of this contest will collect a diamond engagement ring valued at $3,000. (VIDEO)

New Report Examines Pharmaceutical Sales Force Effectiveness

LONDON, U.K. and NEW YORK, N.Y. – Nov. 20 (SEND2PRESS NEWSWIRE) — With the ever-increasing pressure to ensure maximum return on investment, sales force effectiveness is becoming a high priority in the global pharmaceutical industry. Reports have shown that while sales forces represent the largest spend in pharma sales and marketing, return on this investment has declined sharply in recent years.

MEDIA ALERT: Eularis to Address Marketing Return at Pharmaceutical Marketing Society Half-day Conference: ROI or RIP?

NEW YORK, N.Y. and LONDON, U.K. – Nov. 20 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on marketing return at the Pharmaceutical Marketing Society Half-day Conference: ROI or RIP. At 2:30 p.m. on Monday 26 November 2007, Dr. Bates will deliver a presentation titled, ‘What Can Be Measured?’

USMotivation Announces New Meetings Alliance and Partnership

ATLANTA, Ga. – Nov. 19 (SEND2PRESS NEWSWIRE) — USMotivation, a GA-based incentive management company, today announced the creation of a strategic partnership with MeetingAdvice to better address the needs of the meetings market.

La Tortilla Oven Makes it to the Latin GRAMMYS

LAS VEGAS, Nev. – Nov. 6 (SEND2PRESS NEWSWIRE) — La Tortilla Oven has been invited by Distinctive Assets Entertainment Marketing to participate in the Gift Bag program for the 8th Annual Latin GRAMMY(R) Awards on November 8, 2007 at the Mandalay Bay in Las Vegas. The appreciation of Latin music and food has always been a part of La Tortilla Oven and the driving force behind its success.

Street Attack to Launch Social Media Campaign for OurStage Facebook Application

BOSTON, Mass. – Oct. 30 (SEND2PRESS NEWSWIRE) — OurStage.com, an online community that allows independent musicians and filmmakers to compete for recognition and prizes by connecting directly with fans, has signed on to work with Street Attack to promote the new OurStage Facebook application. Street Attack will be launching an online viral campaign in November 2007.

Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence

TORRANCE, Calif. – Oct. 19 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

CrossLink Media and Fellowship of Christian Athletes Partner to Deliver Mobile Content and Services to Membership Base

SAN ANTONIO, Texas – Oct. 16 (SEND2PRESS NEWSWIRE) — CrossLink Media, an interactive mobile software provider, today announced an exclusive mobile partnership with the Fellowship of Christian Athletes (FCA), America’s largest sports ministry, impacting all levels of sports and sports enthusiasts everywhere. CrossLink Media’s proprietary software platform will allow FCA to communicate with its membership anytime, anywhere via wireless phone.

HotGigs Co-Founder to Present at DirectEmployers Association Annual Meeting in Las Vegas

MINNEAPOLIS, Minn. – Oct. 9 (SEND2PRESS NEWSWIRE) — At this week’s annual meeting of the DirectEmployers Association in Las Vegas, Doug Berg, Chief Gigster of HotGigs, Inc. (www.hotgigs.com) will present a case study reviewing the results achieved by a Fortune 100 pharmaceutical company that implemented HotGigs’ Jobs2Web career site optimization solution. The presentation will detail how the client company was able to drive hundreds of qualified candidates directly from major search engines.

Campaign Security Goes On High Alert as 2008 Presidential Race Heats Up

WASHINGTON, D.C. – Oct. 5 (SEND2PRESS NEWSWIRE) — No one wants to talk about it. There is something that politicians don’t want you to know. It’s understandable considering politicians are not in the habit of displaying weakness. The reality is that many campaign websites are insufficiently protected from hackers and fraudulent sites. ElectionMall CEO, Ravi Singh has pioneered this issue since 2000.

Voices.com Honoured with 2007 CRM Market Award

TORONTO, Canada – Sept. 5 (SEND2PRESS NEWSWIRE) — Voices.com, the leading online marketplace that connects buyers and sellers of voice over and voice acting services, was named a winner in CRM Magazine’s 2007 CRM Market Awards. CRM magazine and the sixth annual CRM Market Awards honored the companies that focused on creating and cultivating rewarding customer experiences.

Neotrope Selected to Provide Internet Marketing Solutions for LetsGoToPonce

TORRANCE, Calif. – Sept. 4 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, South Puerto Rico’s source for tourism, business and relocation opportunities.

Protocol Partners with Alterian to Leap Ahead in Customer Analytics

CHICAGO, Ill. – Aug. 14 (SEND2PRESS NEWSWIRE) — Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol’s B-to-B and B-to-C clients’ ability to gain instant insight into their marketing data.

Custom Printing Invests in a Kodak NEXPRESS to Upgrade Digital Printing Capabilities to Increase Clients Sales and Marketing Opportunities

NORTH LITTLE ROCK, Ark. (SEND2PRESS NEWSWIRE) — Custom Printing Company of North Little Rock, Ark., a regional leader in digital printing, has purchased a NEXPRESS Digital Color Production Press from Kodak. The new printing system upgrades Custom Printing’s production and versioning capabilities and allows them to continue to help their clients create more effective sales and marketing communications.

BumperDollars.com Pays for Putting a Bumper Sticker on Your Car

ALDIE, Va. – July 25 (SEND2PRESS NEWSWIRE) — BumperDollars.com, an internet firm, is offering $5.00 per month to vehicle owners for carrying a bumper sticker of their client. BumperDollars.com’s job is to network the vehicle owners willing to carry a bumper sticker and organizations looking to advertise with the bumper sticker.

Alterian Offers Free Operational Marketing Benchmark Tool

CHICAGO, Ill. – July 10 (SEND2PRESS NEWSWIRE) — Alterian, the leading global enterprise marketing platform provider, announced today a new self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. The Alterian Operational Marketing Benchmark provides marketers with a tailor-made report and recommendations on their marketing management processes.

MRC Medical Communications Wins 5 National Telly Awards

ORADELL, N.J. – July 10 (SEND2PRESS NEWSWIRE) — The winners in the 2007 Telly Awards competition have been announced and MRC Medical Communications has been honored with five awards. The annual competition, now in its 28th year, recognizes the best work of the most respected advertising agencies, production companies, television stations, and corporate video departments in the world.

AIS(R) Introduces the Wealth Qualified Investor Profile

SAN CLEMENTE, Calif. – July 9 (SEND2PRESS NEWSWIRE) — American Information Strategies(R), creator of the American Surveyed Investor(TM) lead profile, has announced the release of a new type of lead, consisting of accredited investors that have a net worth range from $2,000,000 to $5,000,000. Each lead includes a demographic and psychographic profile and can be filtered through a set of preferences.

Katz Marketing Leads Brand Building Workshop at International Food Expo

COLUMBUS, Ohio – July 3 (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend ‘How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small’ hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show in NYC.

JSM Music Produces Music for New Chevy Tahoe Ad Campaign Featuring Mary J Blige

NEW YORK, N.Y. – July 2 (SEND2PRESS NEWSWIRE) — JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week’s BET Awards. Tuesday night’s awards will include the world premiere of a new TV commercial featuring Mary J Blige – part of a campaign for Chevy Tahoe – for which Simon and JSM Music played a key role.

Alterian Positioned in Enterprise Marketing Management (EMM) Magic Quadrant

CHICAGO, Ill. and LONDON, England – June 29 (SEND2PRESS NEWSWIRE) — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today it has been positioned in Gartner’s Magic Quadrant for Enterprise Marketing Management, (EMM) 2Q07 report. This announcement occurs on the heels of Alterian’s inclusion in the Magic Quadrant for Multichannel Campaign Management, 1Q07.

CrossLink Media Retains Prevail Ventures

SAN ANTONIO, Texas – June 21 (SEND2PRESS NEWSWIRE) — CrossLink Media, a software and services company who provides a complete suite of interactive mobile marketing applications, today announced a strategic alliance with Prevail Ventures, a leading advisor to early-stage, venture backed companies. CrossLink Media’s proprietary software platform allows consumers, media companies and advertisers to effectively interact in real-time via the consumer’s wireless phone.

Networks Reject ‘alli … Poopy In Your Pants’ Commercial from Rival Diet Pill Distributor, Generix Laboratories(TM)

SALT LAKE CITY, Utah – June 13 (SEND2PRESS NEWSWIRE) — Network executives from ABC, NBC and CBS seem to have lost their sense of humor when it came to broadcasting what’s affectionately been dubbed the ‘alli… Poopy In Your Pants’ ad from rival diet pill distributor Generix Labs, makers of Leptopril(TM).

Text Messaging Reduces Restaurant Wait Time

BOSTON, Mass. – May 15 (SEND2PRESS NEWSWIRE) — LocaModa Inc., pioneers of interactive out-of-home media, today announced their web-enabled mobile game platform for the hospitality industry. LocaModa’s interactive platform reduces perceived wait time for customers by engaging them in games using their cell phones as controllers. The games are designed to be played on large digital displays in cafes, mall food courts, fast food restaurants and theme parks. Web users can join into the same games being played in locations.

Creative Successes Push Innovative MDS Advertising to Ranking Among Austin’s Top 12 Ad Agencies

AUSTIN, Texas – Apr. 10 (SEND2PRESS NEWSWIRE) — High-performance MDS Advertising is among Austin’s top dozen creative ad agencies according to results announced Friday in the Austin Business Journal ranking of the top 25 advertising firms in Austin. MDS has been a creative secret weapon for its clients since 1991 when MDS moved to Austin from Los Angeles.