Advertising and Marketing News - Page 20

Page 20 of Advertising and Marketing News issued by the Send2Press® Newswire service.



U.S. Businesses Will Spend $237 Billion on Managed Telecommunications Services Over Five Years, says Insight Research Corp.

MOUNTAIN LAKES, N.J. (SEND2PRESS NEWSWIRE) — While U.S. business spending on wireline telecommunications services are expected to grow in low single-digit percentages over the next five years, spending on managed services is expected to grow at a compounded rate of 12 percent over the period, says a new market study from Insight Research.

The Bob Moog Foundation is Recipient of 2011 Non-Profit PR Grants Program

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Neotrope is honored to make The Bob Moog Foundation its fourth chosen recipient for 2011 of its semi-annual Non-Profit PR Grant Program. With this commitment, Neotrope aligns itself with The Bob Moog Foundation’s mission to educate and inspire children and adults through the power and possibilities of electronic music and intersection of music, science and innovation.

World Savvy is Recipient of 2011 Non-Profit PR Grant Program

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — California PR firm, Neotrope, is honored to make World Savvy its third chosen recipient for 2011 of its semi-annual Non-Profit PR Grants Program. With this commitment, Neotrope aligns itself with World Savvy’s mission to educate and engage youth in community and world affairs, to prepare the next generation of leaders to learn, work and thrive as responsible global citizens in the 21st century.

Children Awaiting Parents is Recipient of 2011 Non-Profit PR Grant Program

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Neotrope and its Send2Press service are honored to make Children Awaiting Parents (CAP) its second chosen recipient for 2011 of its semi-annual Non-Profit PR Grants Program. With this commitment, Neotrope aligns itself with CAP’s mission to find adoptive homes for America’s waiting children.

Starlight Children’s Foundation is Recipient of 2011 Non-Profit PR Grant Program

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Neotrope and its Send2Press service are honored to make Starlight Children’s Foundation its first chosen recipient for 2011 of its semi-annual Non-Profit PR Grant Program. With this commitment, Neotrope aligns itself with Starlight’s mission to help seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities.

Marketing Trend Alert: Long-Term Care Insurance Agents Use ‘Electronic Business Cards’ to Build Relationships

KIRKLAND, Wash. (SEND2PRESS NEWSWIRE) — Today LTC Financial Partners LLC (LTCFP) reveals one of its marketing secrets: ‘electronic business cards’ that supply an agent’s name, address, and phone number, just as old-fashioned business cards do, but with a difference. The electronic variety ‘can’t be misplaced, and they establish credibility by providing helpful, detailed information,’ says Jonas Roeser, LTCFP’s Senior Vice President of Marketing & Operations.

Nonprofit PR Grants Program for 2011 announced by Neotrope

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Neotrope, a brand identity, PR, and marketing firm established Jan. 1983, is donating $36,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 28th anniversary. Neotrope previously donated $25K worth of services in 2009, 2005 and 2000. Organizations may apply for this program starting today.

Neotrope Celebrates 28th Anniversary by Offering PR Grants and Discounts Program for U.S. Charitable Organizations

TORRANCE, Calif. (SEND2PRESS NEWSWIRE) — Neotrope today announced it has, as part of the company’s 28th anniversary this year, expanded its discount program for U.S.-based non-profit organizations ‘doing good,’ and also pre-announced the 2011 Neotrope PR Grants program. California-based Neotrope will provide discounts of 28% off to those charitable organizations needing assistance with public relations and online marketing.

New ‘Citrus Splash’ Lemon-Lime Soft Drink: Crisp, Light, and Refreshing

HUNTINGDON VALLEY, Pa. (SEND2PRESS NEWSWIRE) — Multi-Flow Industries, a Beverage Processor founded in 1937, recently launched a new Fountain-Dispensed Lemon-Lime Carbonated Soft Drink brand. CEO Mark Stephens announced, ‘We’re incredibly proud of our new premium lemon-lime soft drink, that has consistently beaten all 3 of the other national brands in blind taste tests.’

Revenue Growth for Cable System Operators Hinges on Pushing Telecom Services into Businesses, says Insight Research Corp.

MOUNTAIN LAKES, N.J. (SEND2PRESS NEWSWIRE) — Over the next five years, the U.S. cable TV industry is expected to generate nearly $700 million in new revenue by providing telecommunications services to small, medium and large enterprises, according to a new market research study from The Insight Research Corporation. While this new revenue stream appears substantial, it is only a tiny fraction of the $130 billion spent annually by businesses on telecommunications services.

Write Away, Inc. Increases Print Subscription Sales through Social Media

ASHEVILLE, N.C. (SEND2PRESS NEWSWIRE) — While many may argue that print is a dying breed, the staff at Write Away, Inc. begs to differ; you just need to work all the angles. And, that’s just what they did.

DepthPR Steps Up to IDS Cycling Challenge for ATL Habitat, Welcomes Mortgage Bankers to MBA 97th Annual Conference

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations (DepthPR), an Atlanta provider of public relations, Internet search visibility, and marketing strategies for the mortgage lending and financial services industries, has pledged its financial support in a fundraising challenge presented by document preparation vendor International Document Services at the Mortgage Bankers Association (MBA) 97th Annual Convention and Expo.

Voices.com Earns Top Score for Best in Class Service from The Interactive Media Awards

LONDON, Ontario (SEND2PRESS NEWSWIRE) — Voices.com was honoured with a ‘Best in Class’ Interactive Media Award (IMA) for professional services. ‘The Best in Class’ award is the highest honour bestowed by the Interactive Media Awards, representing the very best in planning, execution and overall professionalism.

Support a Children’s Charity and Get Free Small Business Promotion and PR Services

TORRANCE, Calif. (SEND2PRESS NEWSWIRE) — Neotrope, a California based marketing firm, recently ‘adopted’ Children Awaiting Parents and the Starlight Children’s Foundation. To celebrate, throughout July 2010 as part of the adoption program, when a donor gives $50 or more to either charity they will have the opportunity to issue a free national online press release through Neotrope’s Send2Press(R) Newswire service, which is syndicated worldwide.

Neotrope Offers Free Press Release Distribution to Starlight Donors

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Neotrope and its Send2Press service recently ‘adopted’ Starlight Children’s Foundation(TM) as its premier charity program recipient. Throughout the month of July as part of the adoption program, when a donor gives $50 or more to Starlight they will have the opportunity to issue a free national online press release through Neotrope’s Send2Press(R) Newswire service.

Neotrope ‘Adopts’ Starlight Children’s Foundation and Provides its Public Relations Services Pro Bono

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Neotrope and its Send2Press service are honored to make Starlight Children’s Foundation its premier ‘Adopted’ charity program recipient. With this commitment, Neotrope aligns itself with Starlight’s mission to help seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. As part of this adoption program, Neotrope is providing PR solutions, news dissemination, and search marketing for Starlight to help raise awareness to both media and the public.

US Hispanics Will Spend $257 Billion on Telecommunications Services over the Next Five Years, Says Insight Research Corp.

BOONTON, N.J. (SEND2PRESS NEWSWIRE) — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power.

CONIX Systems Selects DepthPR for Full Service Public Relations

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CONIX Systems, Inc., a leading international provider of payment processing solutions to the financial services industry and a pioneer in the creation of post-Check 21 exception management tools, has retained Depth Public Relations, an Atlanta, Georgia, provider of public relations, internet search visibility, and marketing strategies for the mortgage lending and financial services industry.

Comergence Compliance Monitoring Selects DepthPR for Public Relations and SEO Services

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed Comergence Compliance Monitoring, a leading provider of third-party originator (TPO) monitoring and due diligence solutions based in Orange, Calif.

Neotrope Celebrates 27th Anniversary by Offering PR Adoption and Discounts Program for U.S. Non-Profit Orgs

TORRANCE, Calif. (SEND2PRESS NEWSWIRE) — Neotrope today announced it has, as part of the company’s 27th anniversary this year, expanded its discount program for U.S.-based non-profit organizations ‘doing good,’ and also started to ‘adopt’ some very worthwhile causes where services are provided at no cost. Neotrope will provide discounts of 27 to 50 percent off to those charitable organizations needing assistance with public relations and marketing. Neotrope’s Send2Press(R) Newswire service will be providing the discounts on targeted news distribution, press release writing, and online promotion solutions.

Music Industry Veterans Rave About Newly Released Book, ‘The Artist’s Guide to Success in the Music Business’

SEATTLE, Wash. (SEND2PRESS NEWSWIRE) — ‘The Artist’s Guide to Success in the Music Business’ (ISBN: 978-1-935359-33-3) was just released by author Loren Weisman. The book is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive details on how to optimize success and achieve sustainability and self-empowerment in today’s music business.

Neotrope Joins Sponsors of Self-Publishers Online Conference 2010

TORRANCE, Calif. (SEND2PRESS NEWSWIRE) — Neotrope today announced it has joined in sponsoring the second annual Self-Publishers Online Conference (SPOC), a three-day virtual event that features a total of 15 expert speakers, and which will take place May 12-14, 2010. Neotrope’s Send2Press(R) Newswire service will be providing both promotional services for the event, as well as discounts on book promotion packages for attending book authors and small publishers.

Eularis Updates Reports That Help Pharmaceutical Companies Do More for Real Growth Than Simply Downsizing

LONDON, U.K. (SEND2PRESS NEWSWIRE) — The pharmaceutical industry is facing unprecedented challenges on many fronts – a slew of patient expiries, a lack of blockbusters in the pipeline to replace the patent expiries, decreasing growth in many major markets, generic competition, constantly changing regulatory and competitive environment rendering old tools for analysis obsolete, increased pressure on CEOs to deliver shareholder growth resulting in budget cuts, downsizing, and less than optimal results.

IDS Hires Ali Knudsen as Marketing Communications Manager

SALT LAKE CITY, Utah (SEND2PRESS NEWSWIRE) — International Document Services (IDS), a mortgage document preparation vendor for closing documents, initial disclosures and reverse documents, announced that Ali Knudsen has joined the company to lead its marketing communication efforts. As marketing communications manager, Knudsen is responsible for internal and external communications, tradeshow marketing, public relations and media relations.

Business Telecommunications Spending Will Hit $146 Billion in 2010, Says Insight Research Corp.

BOONTON, N.J. (SEND2PRESS NEWSWIRE) — Despite slowdowns and spending cuts in many industries, overall spending by all US businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research. The study predicts that cellular calling will account for nearly 44 percent of the US corporate phone bill for telecommunication services in 2010, and is the only enterprise market segment showing substantial growth.

Nonprofit Partners with PR Company and Gains International Attention

WARRINGTON, Pa. (SEND2PRESS NEWSWIRE) — Last year Special Equestrians was one of 10 nonprofits chosen from nearly 600 applicants to receive part of $25,000 in PR service grants. ‘We’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling to do what little we can to give something back to worthwhile causes,’ said Neotrope CEO and co-founder, Christopher Simmons.

Bailee Madison’s Great New Role – with Starlight Children’s Foundation

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — Starlight Children’s Foundation – which for 25 years has helped seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities – has named 10-year-old actress Bailee Madison spokesperson of its StarPower program. StarPower is an initiative that encourages youth to give back to other youngsters with the conviction that you’re never too young to give back to your community.

Multi-Flow Industries Introduces new Harvest Squeeze Juice Logo

HUNTINGDON VALLEY, Pa. (SEND2PRESS NEWSWIRE) — Multi-Flow Industries announced their intention to be the fastest-growing Juice Brand in on-premise dining today, as the company unveiled its new logo and brand identity for Harvest Squeeze Juices. Harvest Squeeze Juices, by Multi-Flow, are processed exclusively for fountain dispensing. The brand is being re-launched with the slogan, ‘Farm to Fountain – Fresh.’

International Document Services, Inc. Selects DepthPR for Public Relations and SEO Services

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed International Document Services (IDS), a mortgage document preparation vendor for closing docs, initial disclosures and reverse documents.

Del Mar DataTrac Selects DepthPR for Full Service Public Relations

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed Del Mar DataTrac, the leading provider of affordable loan automation solutions for mortgage lenders, banks, and credit unions.

Starlight Children’s Foundation Launches New Website as its 3-year Rebranding Process Comes to a Close

LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — On the heels of its 25th anniversary, Starlight Children’s Foundation has just unveiled the final piece of its 3-year rebranding initiative with the launch of an overhauled starlight.org and 11 related chapter and office Web sites. The strategic rebranding process also included a name change, logo change, development of a mission statement and tagline, and the creation of a new PSA campaign.

Unified Communications Market Revenue to Top $87 Billion Over Five Years, says Insight Research Corp.

BOONTON, N.J. (SEND2PRESS NEWSWIRE) — The enterprise market for unified communications (UC) is expected to generate nearly 87-billion in revenue worldwide over the next five years, according to a new market research study from The Insight Research Corporation. UC provides a solution that knits together the various access options currently being used to reach an individual including the conventional telephone network, Voice over IP (VoIP) calling, email, fax, instant messaging (IM) and conferencing using wireless and wireline media.

Voices.com Grows by 534 percent, Ranks on the PROFIT HOT 50

TORONTO, Canada (SEND2PRESS NEWSWIRE) — Voices.com, one of North America’s fastest growing Internet brands and digital media companies, is pleased to announce that in PROFIT Magazine’s ’10th Annual PROFIT HOT 50,’ Voices.com has been recognized as Canada’s #20 Emerging Growth Company.

Pharmaceutical eMarketing using Social Media: How to Use It Effectively, Meet the Challenges (Regulatory and Others) and Measure Results in Dollar Terms

NEW YORK, N.Y. and LONDON, U.K. (SEND2PRESS NEWSWIRE) — Eularis is announcing the release of its report ‘How To Harness The Power Of Social Media In Pharmaceutical eMarketing.’ This report puts to rest the issues around ‘can’t,’ and shows Pharmaceutical marketers how they can utilize social media networks effectively to meet their marketing objectives.

mXpo.net Selects DepthPR to Promote Virtual Mortgage Trade Show to Mortgage Professionals, Mortgage Technology Vendors and Service Providers

AVENTURA, Fla. (SEND2PRESS NEWSWIRE) — mXpo, the mortgage industry-sponsored virtual trade show, conference, job fair and educational content platform, has partnered with Depth Public Relations as the exclusive public relations provider for its 2009 industry-wide summit and expo for mortgage professionals on October 7 – 8.

Entertainment Publisher Neotrope Make Their First Appearance on the Inc. 5000

TORRANCE, Calif., Aug. 12, 2009 (SEND2PRESS NEWSWIRE) — Neotrope®, a leading brand identity, content publisher, public relations, SEO, and entertainment technology company, today announced its first appearance on Inc. Magazine’s Inc. 5000 list, which ranks the top 5,000 fastest-growing private U.S. companies. Between 2005 and 2008, Neotrope achieved a modest 22.5 percent growth rate with less than 5 full-time employees. Neotrope’s 2009 Inc. 5000 ranking further enhances the company’s long standing reputation for excellence and customer service.

Voices.com Powers VoodooVox’s In-Call Media Ad Network

TORONTO, Canada (SEND2PRESS NEWSWIRE) — Turning waiting time into selling time has always been a strong point for advertisers wanting to leverage In-Call Media, and VoodooVox, a pioneer in this new terrain, is giving advertisers a variety of voices to choose from through their partnership with Voices.com, an online workplace where business owners hire freelance professionals to complete custom audio ads.

BirthdaysNewYork Heats up the Big Apple with Hot and Trendy New York City Birthday Parties

NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) — BirthdaysNewYork is New York City’s newest and most exciting birthday party planning service; its focus is primarily on birthdays, bachelor and bachelorette parties. And EMRG, its parent company, is a veteran in the New York party planning business and does the work so its clients don’t have to.

DepthPR Adds Public Policy Strategy and Communications Services Partnering with DC-based Public Affairs Veteran Brent Gilroy

ATLANTA, Ga., May 20 (SEND2PRESS NEWSWIRE) — Depth Public Relations LLC, a full-service public relations and marketing provider for the financial services industry, now offers the services of public affairs veteran Brent Gilroy, a Washington, DC-based consultant for issues-related strategy, guidance and services. The collaboration serves community institutions, mortgage lenders, technology and services providers, and grassroots affordable housing initiatives that want to become better informed and more effective.

Eularis Releases Comprehensive Report on Effective and Measurable Pharmaceutical eMarketing using Social Media

NEW YORK, N.Y., and LONDON, U.K., May 18 (SEND2PRESS NEWSWIRE) — Eularis is announcing the release of an update to its report ‘Pharmaceutical eMarketing: Building Brands, Relationships & Business Through Web 2.0 and Beyond.’ The comprehensive report has been created to demystify the world of eMarketing and Social Media to provide Pharmaceutical marketers with a competitive edge and the latest information on how to use these emerging tools.