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Fanplayr Newsroom - Profile and News Archive

Founded in 2011 in Palo Alto, California, Fanplayr™ has received more than $8 million in funding. The senior management team is comprised of successful serial entrepreneurs with multiple technology IPOs behind them.

Today, it employs 30 people worldwide and has a fast-growing sales network in Europe, North America, Latin America and APAC. Fanplayr's mission is to make online user behavioural data effectively and measurably actionable. Fanplayr is a leader in real-time segmentation solutions and helps its customers customize their relationships with their users by making each session unique.

Fanplayr improves the conversion rate of its customers' sites by improving performance across all sources of paid and organic traffic, both managed and self-service. Fanplayr is the ideal tool for media agencies and direct customers in the fields of travel, telecommunications, automotive, fashion, retail, finance, insurance, energy utilities and electronic retail.

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Learn more online at: https://www.fanplayr.com/

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Press Releases from Fanplayr :

Fanplayr Issued U.S. Patent on Segmentation as a Service

Rajiv Sunkara, Simon Yencken, Derek Adelman

PALO ALTO, Calif., April 14, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

Fanplayr Announces Launch in UK to Meet Global Demand for E-commerce Personalization

Andy McNab, Vice President, EMEA, Fanplayr

PALO ALTO, Calif., March 24, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, the leader in online behavioral personalization and artificial intelligence, accelerates its global growth plans with the opening of new offices in London and Manchester and three new senior appointments in the UK.

Fanplayr Announces Launch of Personalized SMS for Brands

Fanplayr

PALO ALTO, Calif., Jan. 28, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.

Fanplayr Acquires Japan-Based Jamu Incorporated

Fanplayr: Ueda, Yencken, and Adelman,

PALO ALTO, Calif., Dec. 22, 2020 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc.

Fanplayr Introduces Product Recommendations Offering Real-time Behavioral Personalization for E-commerce

Product Recommendation algorithms from Fanplayr

PALO ALTO, Calif., Dec. 16, 2020 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI.

Fanplayr Partners with PFG to Enhance E-Commerce Intelligence Solutions

Simon Yencken, Co-Founder and CEO of Fanplayr

PALO ALTO, Calif., Dec. 4, 2020 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, recently closed a funding round from Partners for Growth (PFG) to support significant growth in its business and customer base.

Fanplayr Announces Strategic Expansion to Accommodate its Growth

Fanplayr

PALO ALTO, Calif., Aug. 25, 2020 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, today announced major changes to support significant growth in its business and customer base.

Fanplayr Data Shows Retailers Are Making Up for Lost Sales

Fanplayr Data Shows Retailers Are Making Up Lost Sales

PALO ALTO, Calif., April 16, 2020 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in e-commerce intelligence, released figures that give clear insights into the adjustment consumers are making in light of significant lifestyle changes forced by the COVID-19 pandemic.

Fanplayr Opens Latin American Headquarters in Mexico City

Mariano Tripiciano, Managing Director Latin America for Fanplayr

PALO ALTO, Calif., Dec. 2, 2019 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in targeted ecommerce conversion solutions, announced it has opened a new corporate hub in Mexico City. Located in the prestigious Polanco district, Fanplayr’s headquarters for Latin America (LATAM) has been in operation since September.

Fanplayr is Creating Better Consumer and Provider Experiences by Making E-commerce Behavioral Data Actionable in Real Time

Fanplayr

PALO ALTO, Calif., Nov. 6, 2019 (SEND2PRESS NEWSWIRE) — Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, announced today the creation of a focused system of software providing real-time, actionable behavioral data, called Behavioral Data Hub.

Fanplayr Strengthens its Global Presence with Opening of New Australian Branch in Sydney

Fanplayr

PALO ALTO, Calif. and SYDNEY, Australia, Oct. 23, 2019 (SEND2PRESS NEWSWIRE) — Fanplayr, an American company, founded in 2011 in Palo Alto, that converts online users into buyers thanks to Behavioural Data analysis, announces the opening of a new office in Sydney.