Franklin Madison Direct Newsroom - Profile and News Archive

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, including email and social media.

EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct marketing experience and expertise.

MINNEAPOLIS, Minn., July 9, 2024 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

MINNEAPOLIS, Minn., Oct. 17, 2022 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, “Direct Mail: Signed, Sealed, and Still Delivering Results.”

MINNEAPOLIS, Minn., Oct. 21, 2021 (SEND2PRESS NEWSWIRE) — SeQuel Response is pleased to announce that Jody Johnson, CFO/COO, was selected for the 2021 Women in Business award by the Minneapolis/St. Paul Business Journal. After receiving hundreds of nominations, the Business Journal recognizes just 50 women who have demonstrated outstanding professional achievements, leadership qualities and community contributions throughout the Twin Cities.

EDEN PRAIRIE, Minn., April 21, 2021 (SEND2PRESS NEWSWIRE) — SeQuel Response is pleased to announce that its recently promoted President & Chief Strategist, Erik Koenig, is now an official equity partner in the agency. Effective April 1, 2021, Koenig joins founding partners Jay Carroll, Co-Founder & CEO and Tom Rothstein, Co-Founder.

EDEN PRAIRIE, Minn., Jan. 26, 2021 (SEND2PRESS NEWSWIRE) — SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency’s direct mail and digital marketing strategy to maximize client results.

EDEN PRAIRIE, Minn., Dec. 15, 2020 (SEND2PRESS NEWSWIRE) — Direct response marketing agency SeQuel Response is pleased to announce the promotions of Jody Johnson to CFO/COO and Jacqueline Johnson-Leister to VP of Marketing & Client Services. SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands.

EDEN PRAIRIE, Minn., July 21, 2020 (SEND2PRESS NEWSWIRE) — SeQuel Response is excited to announce the arrival of a new Executive Vice President of Sales, Chris Bixler. In this new role, Bixler will lead our sales team and training initiatives, enhance our lead generation and prospect engagement approach, and collaborate with SeQuel’s leadership team to develop and execute short- and long-term business strategy.