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News items related to direct mail marketing company as issued by the Send2Press Newswire service on behalf of the noted news source.


New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, including email and social media.

Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year

MINNEAPOLIS, Minn., July 9, 2024 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year

MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months

MINNEAPOLIS, Minn., Oct. 17, 2022 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, “Direct Mail: Signed, Sealed, and Still Delivering Results.”