direct marketing services News


News items related to direct marketing services as issued by the Send2Press Newswire service on behalf of the noted news source.


Ballantine Releases Green Direct Mail Marketing White Paper

WAYNE, N.J., Oct. 12, 2011 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation announced this week the release of its latest direct marketing white paper: ‘The Four R’s of Green Direct Mail.’ It details how to reduce, reuse, recycle and respond.

Intelligent Mail Barcode White Paper Released by Ballantine Corporation

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — The Ballantine Corporation announced this week the launch of a new white paper – ‘Intelligent Mail Barcode 101.’ It discusses the benefits, requirements and how it works. Until recently, the United States Postal Service (USPS) had planned to make the Intelligent Mail Barcode (IMB) a requirement by May 2011.