ONTARIO, Calif., July 20, 2026 (SEND2PRESS NEWSWIRE) — Last year, more than 7,000 pedestrians were killed when struck by cars (some 700 of those were children) and tens of thousands more were injured. MAGLITE® flashlights have been featured in kids’ entertainment over the years, most notably in the Nancy Drew books and, more recently, in the “Dora the Explorer” live-action film. The brand’s longstanding annual commitment to roadside traffic safety awareness led to the creation of the Safe Road Adventures K-5 Curriculum through Pedestrian Safety Institute (PSI), a roadside safety initiative that MAGLITE® partnered with several years ago to combat roadside fatalities.
ONTARIO, Calif., July 1, 2024 (SEND2PRESS NEWSWIRE) — The Maglite® brand partners with the Pedestrian Safety Institute (PSI) to support traffic and pedestrian safety during one of the deadliest times of the year, the first week in July. The days surrounding July 4th are particularly dangerous and are routinely referred to as the deadliest driving days of the year and pedestrian deaths make up approximately 20% of those fatalities.
ONTARIO, Calif., June 27, 2023 (SEND2PRESS NEWSWIRE) — The Maglite® brand partners up with the Pedestrian Safety Institute (PSI) to support traffic and pedestrian safety during the deadliest month of the year, July. According to the PSI, July has the highest rate of traffic-related fatalities. The days surrounding July 4th are particularly dangerous and are routinely referred to as the deadliest driving days of the year.
ONTARIO, Calif., June 28, 2022 (SEND2PRESS NEWSWIRE) — The Maglite brand partners up with the American Paramedics Association (APA) and the Pedestrian Safety Institute (PSI) to support traffic and pedestrian safety during the deadliest month of the year. According to the PSI, July maintains the highest rate of traffic related fatalities specifically with those of pedestrians. The days surrounding July 4th are particularly dangerous.
ONTARIO, Calif., June 15, 2021 (SEND2PRESS NEWSWIRE) — Maglite and First Responders Children’s Foundation (FRCF) are joining together to support traffic and pedestrian safety during the deadliest days of the year. According to the Pedestrian Safety Institute, July is the deadliest month of the year for traffic related fatalities including those of pedestrians. The days surrounding July 4th are particularly dangerous.
ONTARIO, Calif., June 22, 2020 (SEND2PRESS NEWSWIRE) — The National Fallen Firefighters Foundation (NFFF), The National Law Enforcement Officers Memorial Fund (NLEOMF) and Mag Instrument, U.S. Manufacturer of the iconic MAGLITE flashlight, have partnered with the Pedestrian Safety Institute (PSI) to drive awareness of the deadliest days of the year for pedestrian and traffic fatalities in the Month of July.
ONTARIO, Calif., July 1, 2019 (SEND2PRESS NEWSWIRE) — A just released research paper, by noted economist and author Jay Prag of the Drucker School, finds that the cost of pedestrian injuries and deaths from accidents cost the United States economy more than $60 billion in 2018 alone. According to the research, sponsored by Maglite, the vast majority of accidents and the highest percentage of deaths.
