Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change.
DES MOINES, Iowa, Sept. 16, 2026 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today released a new analysis validating its 2025 forecasts against actual Home Mortgage Disclosure Act (HMDA) data. The analysis, which uses final 2025 HMDA data released by the Federal Financial Institutions Examination Council on June 23, 2026, spans every geographic level from national down to individual census tracts.
DES MOINES, Iowa, June 25, 2026 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced its support of the newly launched CONVERGENCE® Knowledge Hub, a centralized resource designed to help lenders, nonprofit organizations, housing counselors, real estate professionals and community leaders expand access to sustainable homeownership.
DES MOINES, Iowa, April 29, 2026 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, has released its analysis of 2025 Home Mortgage Disclosure Act (HMDA) data in Mortgage MarketSmart. Presented by iEmergent CEO Laird Nossuli, the findings point to a market that is regaining momentum after a prolonged downturn.
DES MOINES, Iowa, March 11, 2026 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced a new webinar series, “From Gaps to Growth: A Data-Driven Roadmap to Increase Production.” The free, multi-episode series will help mortgage lenders navigate an increasingly complex mortgage environment and translate market intelligence into practical strategies for sustainable origination growth.
DES MOINES, Iowa, Feb. 4, 2026 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, has been named to HousingWire’s 2026 Tech100 Mortgage list, marking the third time the company has earned the industry’s top technology distinction. iEmergent was selected for its continued expansion of data-driven tools that help lenders identify where mortgage demand is emerging and how to act on it.
DES MOINES, Iowa, Dec. 2, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, released a new analysis validating that its U.S. purchase mortgage origination forecasts continue to lead the industry in accuracy, outperforming other publicly available forecasts such as those published by Fannie Mae and the Mortgage Bankers Association (MBA) over the last six years.
DES MOINES, Iowa, Oct. 16, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced three new market intelligence dashboards that give mortgage lenders immediate, data-driven visibility into competitive benchmarking, market trends and broker performance.
DES MOINES, Iowa, Oct. 8, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the availability of its 2025-2027 U.S. Mortgage Origination Forecast. The firm projects total originations will climb to $2.27 trillion in 2026, a 13% increase over 2025, as slowing economic growth and easing interest rates fuel a rebound in refinance activity alongside modest purchase gains.
DES MOINES, Iowa, June 9, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced its selection as a recipient of PROGRESS in Lending’s 2025 Connections Award. The recognition honors iEmergent’s instrumental role in CONVERGENCE Columbus, a cross-sector initiative led by the Mortgage Bankers Association (MBA) to close the racial homeownership gap in Central Ohio.
DES MOINES, Iowa, April 29, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, has released its analysis of 2024 Home Mortgage Disclosure Act (HMDA) data in Mortgage MarketSmart. The insights, shared by iEmergent CEO Laird Nossuli, highlight a modest market recovery from 2023 alongside deepening disparities in borrower outcomes and a reshuffling of lender dynamics.
DES MOINES, Iowa, April 2, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced a provocative new webinar that dares to reframe the diversity conversation through a business lens. Amid growing pushback on diversity, equity and inclusion (DEI) initiatives, iEmergent is doubling down on the importance of inclusive lending to lenders’ long-term success. Titled “Not Sold on Diversity? Fine. Let’s Talk About Your Bottom Line,” the roundtable session will take place Wednesday, April 30, from 1 to 3 pm ET.
DES MOINES, Iowa, March 3, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that CEO Laird Nossuli has been named a 2025 Diversity Leader by National Mortgage Professional (NMP) magazine. The award recognizes mortgage professionals who have demonstrated dedication and success in promoting inclusivity within their companies or the communities they serve.
DES MOINES, Iowa, Feb. 19, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that its CEO, Laird Nossuli, will present at the 2025 CU: REALM Live! April 14-15 in San Diego, California. Nossuli will lead the day one session on “Utilizing Market-level Mortgage Data to Increase Referrals and Grow Originations,” offering credit union leaders actionable strategies for leveraging localized mortgage data to expand their member base and grow lending volume.
DES MOINES, Iowa, Feb. 4, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced its selection to HousingWire’s 2025 Tech100 Mortgage list. The prestigious recognition honors iEmergent’s flagship platform, Mortgage MarketSmart, for equipping mortgage lenders with the insights to serve diverse and underserved communities. [UPDATED]
DES MOINES, Iowa, Jan. 30, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the release of four new market intelligence dashboards that make it easy for lenders to slice, visualize, export and share historical and forecasted loan production, real estate listing and demographic data.
DES MOINES, Iowa, Sept. 25, 2024 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced downward revision of its 2024-2026 U.S. Mortgage Origination Forecast. Updated to reflect ongoing economic conditions, iEmergent now expects lower-than-anticipated growth for the next two years, particularly in the purchase mortgage market, while refinance volumes are projected to rise due to a gradual decline in mortgage interest rates.
DES MOINES, Iowa, Sept. 10, 2024 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, was awarded The Mortgage Collaborative’s 2024 Lenders’ Choice Award for Thought Leadership, Creativity & Innovation. Laird Nossuli, iEmergent’s CEO, and Bernard Nossuli, COO, accepted the award on Monday during TMC’s “A Mile Above” Conference, held at the Hyatt Regency in Denver.
DES MOINES, Iowa, Aug. 26, 2024 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, will host a webinar on mortgage redlining on Thursday, September 19, from 2 p.m. to 4 p.m. ET. “Redlining Roundtable: Don’t Just Dodge Risk, Capture Opportunity” will bring together experts from across the housing finance industry to discuss the high price of modern-day mortgage redlining, the strategies lenders can use to identify and prevent unintentional discrimination, and the long-term value mortgage lenders can build through fair and equitable lending practices.
DES MOINES, Iowa, June 4, 2024 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the availability of its 2024-2026 U.S. Mortgage Origination Forecast. Updated to reflect preliminary 2023 Home Mortgage Disclosure Act (HMDA) data released by the Federal Financial Institutions Examination Council in March, iEmergent’s latest projections call for modest growth in purchase originations and a gradual increase in refinance loan units and dollars as a percentage of total originations.
DES MOINES, Iowa, March 7, 2024 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, announced it has joined the American Credit Union Mortgage Association (ACUMA) as an affiliate member. Since its founding nearly a quarter century ago, iEmergent has worked with credit unions and other lenders to identify missed mortgage opportunities and close gaps in market coverage.
SEATTLE, Wash. and DES MOINES, Iowa, Jan. 18, 2024 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that its CEO Laird Nossuli will present at Seattle’s inaugural Black Homeownership Symposium on January 26. Dr. Courtney Johnson Rose, president of the National Association of Real Estate Brokers (NAREB), one of the oldest minority trade associations in the nation and its foremost network of Black real estate professionals, will unveil the findings of the first-ever Washington state edition of the State of Housing in Black America (SHIBA) report.
DES MOINES, Iowa, Oct. 15, 2023 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, has been named the winner of the Mortgage Bankers Association’s (MBA) 2023 Residential Diversity, Equity and Inclusion (DEI) Leadership Award for Market Outreach Strategies – Non-Lender. Laird Nossuli, iEmergent’s CEO, accepted the award at MBA’s Annual Convention & Expo today in Philadelphia.
DES MOINES, Iowa, July 11, 2023 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, announced today that CEO Laird Nossuli has been named to Mortgage Professional America (MPA) magazine’s 2023 list of Elite Women in Mortgage.
DES MOINES, Iowa, April 6, 2023 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the immediate availability of 2022 Home Mortgage Disclosure Act (HMDA) data in Mortgage MarketSmart. To celebrate providing lenders with early access to HMDA reporting, iEmergent CEO Laird Nossuli shared summary observations drawn from the loan-level origination data.
DES MOINES, Iowa, March 8, 2023 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that its CEO Laird Nossuli was recognized by National Mortgage Professional (NMP) as one of its 2023 Women of Inspiration. The awards program highlights female visionaries who are paving the way for the next generation of women in mortgage lending.
DES MOINES, Iowa, Jan. 4, 2023 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that National Mortgage Professional (NMP) has selected Laird Nossuli to its inaugural list of 2023 Industry Titans – a new award program honoring housing leaders who represent the mortgage industry with professionalism and pride.
DES MOINES, Iowa, Nov. 7, 2022 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that it has been named the 2022 FinTech & InsurTech Company of the Year in the Technology Association of Iowa’s (TAI’s) annual Prometheus Awards program.
DES MOINES, Iowa, Oct. 20, 2022 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that CEO Laird Nossuli was recognized as a 2022 Powerful Women of Mortgage Banking honoree by Mortgage Banker Magazine. The annual award spotlights women who have made an indelible impact on the mortgage industry and are fostering the next generation of women leaders in housing finance.
DES MOINES, Iowa, Oct. 13, 2022 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, will host a virtual workshop on Special Purpose Credit Programs (SPCPs) on Wednesday, November 9: “Tapping the Potential of SPCPs: A Hands-on Workshop for Mortgage Lenders.”
DES MOINES, Iowa, June 30, 2022 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Megan Horn as chief marketing officer (CMO). In this role, Horn will oversee marketing, public relations, brand management and customer experience for the growing company.
DES MOINES, Iowa, June 2, 2022 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Chris Richey as chief analytics officer. In this role, Richey will oversee and expand upon iEmergent’s data analytics capabilities, which help mortgage lenders identify gaps in sales coverage and effectively expand into new markets.
