Advertising and Marketing News - Page 23

TORRANCE, Calif. – Dec. 14 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting, to provide promotion and brand development for their company and Website.

NEW YORK, N.Y. – Dec. 12 (SEND2PRESS NEWSWIRE) — Voice Coaches, a voice over educational institution based in Schenectady, NY, has implemented a perfect way for their graduates to start their voice acting careers off by partnering with Voices.com, the industry’s online marketplace. Already trained and armed with a voice over demo, the grads from Voice Coaches will be able to manage their own website at Voices.com.

LONDON, U.K. and NEW YORK, N.Y. – Nov. 20 (SEND2PRESS NEWSWIRE) — With the ever-increasing pressure to ensure maximum return on investment, sales force effectiveness is becoming a high priority in the global pharmaceutical industry. Reports have shown that while sales forces represent the largest spend in pharma sales and marketing, return on this investment has declined sharply in recent years.

NEW YORK, N.Y. and LONDON, U.K. – Nov. 20 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on marketing return at the Pharmaceutical Marketing Society Half-day Conference: ROI or RIP. At 2:30 p.m. on Monday 26 November 2007, Dr. Bates will deliver a presentation titled, ‘What Can Be Measured?’

LAS VEGAS, Nev. – Nov. 6 (SEND2PRESS NEWSWIRE) — La Tortilla Oven has been invited by Distinctive Assets Entertainment Marketing to participate in the Gift Bag program for the 8th Annual Latin GRAMMY(R) Awards on November 8, 2007 at the Mandalay Bay in Las Vegas. The appreciation of Latin music and food has always been a part of La Tortilla Oven and the driving force behind its success.

TORRANCE, Calif. – Oct. 19 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

TORONTO, Canada – Sept. 5 (SEND2PRESS NEWSWIRE) — Voices.com, the leading online marketplace that connects buyers and sellers of voice over and voice acting services, was named a winner in CRM Magazine’s 2007 CRM Market Awards. CRM magazine and the sixth annual CRM Market Awards honored the companies that focused on creating and cultivating rewarding customer experiences.

TORRANCE, Calif. – Sept. 4 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, South Puerto Rico’s source for tourism, business and relocation opportunities.

TORONTO, Canada – Dec. 13 (SEND2PRESS NEWSWIRE) — According to the audio experts at Voices.com, the voice marketplace, Americans new to advertising on the radio are buying broadcast radio commercial slots for the first time via Google’s Audio Ads beta testing program. Agencies who used to go through talent agents are already making the transition to finding talent at online marketplaces due greatly in part because of an enormous push and subsequent validation of the market by Google(TM).

TORONTO, Canada – Sept. 1 (SEND2PRESS NEWSWIRE) — Companies that need to get a voice-over recorded for their business now have a superior web service available to them: Voices.com. Formerly known as Interactive Voices, the new Voices.com facilitates finding the perfect voice, quickly and cost-effectively.

LOS ANGELES, CA – Aug. 10 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading targeted newswire service, announced today it will again offer its PR Partner Program to qualified ad agencies, PR pros, and marketing companies. The program, last offered in 2003, allows appropriate advertising firms to offer Send2Press news distribution and Internet marketing services and receive a partner discount, without having to meet volume requirements or pay a start-up fee.

LOS ANGELES, CA – July 27 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled ‘Getting Ink & Working the ‘Net: Secrets, Tips & Tricks of Publicity & PR.’ The event instructor is Scott G ‘The G-Man,’ a successful recording artist and marketing guru, and will take place Tuesday, August 15th, 2006 at the Beverly Garland Theater in Studio City, California.

LOS ANGELES, CA – July 14 (SEND2PRESS NEWSWIRE) — Building a brand in print and online often takes a public relations plan, but there are pathways to success that are not always visible to the public, says Scott G of G-Man Marketing. In a seminar called ‘Getting Ink & Working the ‘Net,’ which will be held on August 15 in Studio City, California, G will reveal some of the processes that get attention for a company, product, service, or recording artist.

LOS ANGELES, CA – June 25 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading targeted newswire service, announced today the relaunch of its video news release, or VNR, production and distribution channel. As part of the revamped service offering, Send2Press will be both producing and disseminating client VNRs online and to the media for the first time since 2002. The service will allow any size company to showcase their news in a visual and dynamic Web-compatible presentation.

LOS ANGELES, CA – May 12 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading online news service since 1996, announced today the addition of PR expert Liisa Sullivan to its editorial team. Liisa will take on the role of lead writer for Send2Press’ news release writing programs. Send2Press is a unit of Neotrope(R), established 1983 in California.

WOODLAND HILLS, CA – May 2 (SEND2PRESS NEWSWIRE) — Advertising industry veteran and consulting creative director Scott G of G-Man Marketing in Los Angeles, announced today that his new column, ‘Communication Nation,’ will appear exclusively on Advertising Industry Newswire (AdvertisingIndustryNewswire.com).

TORRANCE, CA – May 1 (SEND2PRESS NEWSWIRE) — Neotrope(R), an entertainment content and media company established in 1983, announced today the formal launch of Advertising Industry Newswire(TM), an online magazine with news, commentary, podcasts, articles and feature content covering the ad business from broadcast to Web.

TORRANCE, CA – Jan. 6 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a holistic pet care and pet health supplement firm, Ask Ariel Your Pet Nutritionist (www.askariel.com), to provide promotion and brand development for their company and Website.

TORRANCE, CA – Jan. 5 (SEND2PRESS NEWSWIRE) — Neotrope/Send2Press, a PR agency and news distribution organization established Jan. 1983, has announced its most popular news stories of 2005 disseminated through the Send2Press Newswire (www.Send2Press.com). The top-20 news stories, based on number of readings by journalists and media professionals is a fascinating cross section of the kind of news being announced by small businesses, and the type of news actually being read – and potentially reported on – by active news media professionals.

TORONTO, ON – Jan. 3, 2006 (SEND2PRESS NEWSWIRE) — InteractiveVoices, the voice-over marketplace, has just rolled out a new Web 2.0 platform for businesses that need to hire voice-over talents. Principles that render InteractiveVoices a Web 2.0 company include the continued focus on a rich user experience by working with technologies such as RSS, CSS and AJAX while using the Web as a software platform.

LOS ANGELES, CA – Jan. 2 (SEND2PRESS NEWSWIRE) — Radio listeners become a cancer cell inside a human body as part of the new public service announcement created by G-Man Music & Radical Radio for the American Cancer Society.

TORRANCE, Calif. – Nov. 7 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by SamuraiBaby.com, to act as the agency of record for the company’s PR and marketing efforts. As part of the agreement, Neotrope will help market the new book ‘Way of the Baby: A Book of Five Grins’ (ISBN: 0595358853) written by SamuraiBaby’s Brian Hutchins, and related ‘Samurai Baby’ customized art and gift items, and act as media liaison.

TORRANCE, Calif. – Oct. 12 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established in 1983, today announced it has been chosen by Satin Sheet-A-Gram(R), a business specializing in satin sheets, satin pillowcases, and satin sheet gift sets, to provide PR, promotion and brand development for their company and Website.

TORRANCE, Calif. – September 30 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading Torrance, Calif. vacuum cleaner company, All Makes Vacuums (www.vacsew.com), to provide promotion and brand development for their company and Website.

LOS ANGELES, Calif. – August 23 (SEND2PRESS NEWSWIRE) — Neotrope(R) announced today an enhanced version of its ContextXpert(TM) solution for optimization and placement of press release content into search engines and databases, which will power the relaunch of Send2Press Newswire (www.Send2Press.com) in September. This technology is based on Neotrope’s ContextEngine(R) system, developed and launched by marketing technologist Christopher Simmons in January of 1996 when AltaVista was the ‘big dog’ in the indexing of online news content. Over the past decade the system has matured along with search portals and other news indexes.

LOS ANGELES, Calif. – Aug. 1 (SEND2PRESS NEWSWIRE) — Fluid sound effects, evocative music, and an out-of-this-world voice transport listeners inside a woman’s body in the new commercial by Scott G of G-Man Music & Radical Radio.

NEW YORK, NY – Book Expo America – June 3 (SEND2PRESS NEWSWIRE) — Book authors and self-publishers can submit free announcements about new books, upcoming author appearances, interviews and podcasts, book signings, festivals, conferences, workshops, and other book-related news for free publication on Publishers Newswire(TM), the news and marketing resource for book publishers and authors. Founded in 2003 by award-winning journalist and marketing expert Christopher Simmons, the site includes articles, author interviews, and book news.

LOS ANGELES, Calif. /Send2Press Newswire/ — Neotrope(R), a brand identity and marketing firm established Jan. 1983, is donating $22K in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 22nd anniversary. Neotrope previously donated $25K worth of services in 2000, and has provided discounted or free services to various non-profits for more than 20 years. Organizations may apply for this program starting Jan 28.

LOS ANGELES, Calif. /Send2Press Newswire/ — When a company needs to get a marketing message out to targeted audiences very quickly, nothing works better than the radio commercials called ‘Hot Spots’ from G-Man Music & Radical Radio, states Brian Forest, spokesperson for the Los Angeles production company.

TORRANCE, Calif. /Send2Press Newswire/ — Neotrope/Send2Press, a PR agency and news distribution organization established Jan. 1983, has announced its most popular news stories of 2004 disseminated through the Send2Press Newswire (www.Send2Press.com). The top-20 news stories, based on number of readings by journalists and media professionals is a fascinating cross section of the kind of news being announced by small businesses, and the type of news actually being read – and potentially reported on – by active news media professionals.