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Food and Beverages
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Press Release:
New State-of-the-Art Facility Fuses Consumer Strategy, Creativity and Culinary Technology
 Food Business Resource is in the business of helping primarily medium to large-sized food producers to achieve success and to make their food product concept a reality. They bring together food science and culinary arts to yield award-winning ideas to satisfy consumer needs. "We are so excited to have this new space," Steffen Weck, Senior Managing Consultant for Food Business Resource, explained. "In addition to our traditional services, we are now able to provide clients with the benefit of consumer focus groups and sensory research to further enhance our product development and market research services. This new space has provided us with the ability to offer a much higher level of service and greater capability for successfully delivering a product to market." The consumer focus groups add a qualitative aspect to the product development and market research that Food Business Resource is already known for. Food producers need to know what consumers want and this provides them with the opportunity to learn about how products will be (or not be) received in the market. "With our new services, we are able to take the product from its infancy to the store," Weck added. "We truly do offer one-stop shopping to our clients." Food Business Resource does whatever it takes to get the product to market. They will even find manufacturers to produce the product if that is a needed service. For example, a food producer may decide they want to get into the pretzel market, but do not have a manufacturer; Food Business Resource will find one. Food Business Resource has been in business for more than 15 years. They are a unique multi-disciplinary resource, which offers both technical and business development services. This winning combination enables them to successfully meet the needs of their clients including: manufacturers, food service providers, retailers, entrepreneurs, distributors and suppliers. "Our new facility includes a lab and test kitchen, and when coupled with the new consumer panels," Weck said, "we can take existing brands to new and exciting places with increased accuracy and precision." Food Business Resource has pioneered innovation, launched category-defining products, managed major manufacturing facilities and retail outlets, operated private companies, led industry groups, and worked on some of the most recognized brand names in the world. For more information, visit: www.FoodBusinessResource.com.
NEWS SOURCE: Food Business Resource
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REFERENCES: New State-of-the-Art Facility Fuses Consumer Strategy, Creativity and Culinary Technology, Food Business Resource, medium to large-sized food producers to achieve success and to make their food product concept a reality, Steffen Weck, Food producers, consumer focus groups, product development and market research, lab and test kitchen, Food Business Consulting, Inc., press release, Mar 26, 2008. |
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