PRESS RELEASE:

Valentine Goes to DAX

Digital Asset Management expert Shaun Valentine joins DAX as Director of Program Management

| From
Digital Asset Management

CULVER CITY, Calif., June 13, 2013 (SEND2PRESS NEWSWIRE) -- Shaun Valentine, a Digital Asset Management and cloud software specialist, has joined DAX, LLC as Director of Program Management. Valentine will oversee product strategy and future roadmap of the DAX application and platform. Valentine comes to DAX after nearly three years at Cognizant where he was Sr. Product Manager for the assetSERV product line overseeing product strategy and roadmap for their digital asset management offering.

He was previously Product Manager with Persistent Systems and oversaw the PaxPro Brand Asset Lifecycle Management solutions. With a B.S. in Computer Technology from Purdue University, Valentine brings more than twenty-five years of experience in Information Technology, focusing exclusively on Digital Asset Management for the last twelve years.

DAX Chief Technology Officer Chris Chen said, "Shaun's experience and knowledge of media workflows and digital asset management gained at Cognizant and Persistent Systems will be hugely valuable to us. Shaun will be our product visionary, helping to steer DAX product development to a bright future as we greatly expand our product offering over the next twelve months."

DAX has launched its 4.0 platform, the latest version of its application introduced at NAB 2013 in Las Vegas. The company sponsored the NAB Cloud Computing Conference, where DAX CEO Patrick Macdonald-King delivered a keynote address. DAX has also launched its Canadian arm, DAX Cloud ULC with offices in Toronto, booking the History Channel's 10-episode historical drama "VIKINGS" as its first major Canadian production.

ABOUT DAX, LLC:

Formerly Sample Digital, in 2012 the company's product became the company's brand, and DAX continues to lead the industry at center of the media universe. DAX is the leading provider of targeted workflow and media asset management applications and services to companies that produce, distribute and license audio-visual content. Used by most Hollywood Studios and TV Networks, the DAX platform is a highly-secure web-based environment where users can share ideas, information and content created throughout the production or campaign lifecycle, or as required for trafficking and distribution of final product.

The company's U.S. headquarters is in Los Angeles, close to the major Hollywood studios and networks it services, while DAX Cloud, serving Canada's media industry, and its clientele shooting in Canada, operates from its Toronto office. DAX has served the production of more than 2,000 TV shows and movies. More information: http://www.daxcloud.com/ or follow on Twitter at @daxplatform .

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REFERENCES: Digital Asset Management, Shaun Valentine, Shaun Valentine, Digital Asset Management, Sample Digital, DAX Cloud ULC, DAX CEO Patrick Macdonald-King, cognizant, product visionary, saas, film production, television, broadcast, movies, digital dailies, @daxplatform #daxcloud #cloudcomputing, news, press release from DAX LLC, Jun 13, 2013, Movies and Film Making, Computing, Management Changes, Culver City, California, Valentine Goes to DAX