PRESS RELEASE Of interest to editors and journalists covering: Marketing, Advertising, Music and Recording Industry, NY News New Online Seminars On The 'Whys And Hows To Focus Your Career And Music Promotion' By Focus Marketing, The Leader In Information-Driven Marketing For The Music Business NEW YORK, NY - October 11, 2004 /Send2Press Newswire/ -- Focus Marketing, a leader on the application of information analysis and information-driven marketing to the music business, just launched its new online seminars on the application of information-driven marketing to artists and albums promotions. *(Logo: http://www.Send2Press.com/photoSP/focus-logo.gif) Artists, artist's managers and label executives feel frustrated by having too many things to do, with not enough time and money to do them all ... and without any real traction. The ultimate solution is to define a precise plan by leveraging information analysis and information-driven marketing but artists, artist managers and label executives are not sure where to find the information (even the free information) and how to use it. This is no longer the case. With the new Information-Driven Marketing seminars from Focus Marketing, artists and labels will be able to know in just a few hours: * Why leveraging information is so powerful to optimize their career or music promotion * Where to find the information including the free information available to everyone on the internet (and there is tons of data out there) * How to use information through a real time case study that will make them go through the steps to build by themselves their own information-driven career or album promotion plan. And all that through an online format ... no travel costs ... no additional conference fees. "We have presented this seminar in many conferences so far and the feed back was always very positive," says Jean Marc Rejaud, Founder and President of Focus Marketing. "People left the presentation with a sense of enlightenment and an understanding of a real new concept to build a successful music business. We recognized though that not everyone is going to conferences. Therefore, we decided to make our knowledge available online to every artist and music executive." Focus Marketing is the only marketing-business support agency in the music business to provide such a level of sophisticated information-driven marketing expertise. To know more about this new service and watch a quick presentation, go to http://www.focusmarketing.us/artists/onlineseminars.htm About Focus Marketing: Focus Marketing, based out of New York, NY, is a company bridging data analysis, marketing strategy development and implementation for the music industry. http://www.focusmarketing.us Contact: Jean Marc Rejaud of Focus Marketing jmrejaud@focusmarketing.us +1-718-715-4026 /Note to editors: ProfNet profile available for Jean Marc Rejaud / # # # [ Source of news = Focus Marketing ] Ref: http://www.send2press.com/2archive/2004/pr04-101101-focus.txt http://www.send2press.com/2archivePDF/pr04-101101-focus.pdf ----------------------------------------------------------------- *IMPORTANT NOTE TO MEDIA: to reach the organization releasing this news, please contact: jmrejaud@focusmarketing.us (media only) If used for publication, please send specimen copy. ----------------------------------------------------------------- S2PR-NP / 4C / NY / New York, N.Y. / U.S. English (en) Copr. (c) 2004 Send2Press Newswire. This release was issued on behalf of the above organization, who is solely responsible for accuracy of content, by Send2Press(TM), a unit of Neotrope(R). http://www.Send2Press.com [www.MusicIndustryNewswire.com] references: ----------- music artists artists managers labels conference training seminar, coaching, focus marketing