PRESS RELEASE

Of interest to editors and journalists covering: Men's Interests, General
Ed, Gifts, Advertising, IL Business

I Love You Truck Brings The Magic Of The Movies Home This Valentine's Day
- Surprise Someone You Love

CHICAGO, IL - January 9, 2004 /Send2Press Newswire/ -- The Scrolling
Mobile Billboard Company announces the launch of ILoveYouTruck(R) which
takes the guesswork out of Valentine's Day gift shopping with their new
mobile billboards and floral arrangements (www.iloveyoutruck.com). The
company owns a fleet of 20-foot trucks that consists of computerized,
rotating billboards which scroll to display different programmable
messages, such as "I Love You, Will You Marry Me?," "I'm Sorry," "Happy
Anniversary," and "Let's Be Friends."

According to the International Mass Retail Association's Valentine's Day
survey (www.imra.org), Valentine shoppers spend an average of $84.20 per
gift; with men spending an average of $112 per gift. But can $112 provide
an unforgettable, yet romantic Valentine's Day?

Eric Allen, marketing director of ILoveYouTruck(R) believes it can. "Every
couple deserves to experience 'movie magic' at least once in their
lifetime," says Allen. "You've seen movie magic before when a girl is
proposed to on the big screen during a football game, or a young man rides
through town on a white stallion, carrying a large bouquet of flowers. But
in everyday life, those types of romantic gestures are often out of the
average income-earner's budget."

That might have been true a year ago, but this year Valentine's Day
shoppers are in for a huge treat because ILoveYouTruck(R) has come up with
a totally unique and fun way to make this the most memorable Valentine's
Day imaginable -- moving billboards and floral arrangements.

For only $99, you can send your loved one a FREE Dozen Long-Stem Red Roses
or I Love You Balloon Bouquet and a personalized hand-delivered note to
the receiver, of your choice, in one of their personalized ILoveYouTrucks
- a dramatic and exciting way to express your feelings to that special
someone.

All ILoveYouTrucks are powered with BioDiesel fuel, making them safer for
the environment.

To learn more about ILoveYouTruck(R) visit http://www.iloveyoutruck.com or
call 1-866-727-6552.


	MEDIA CONTACT:
	Eric Allen
	Of The Scrolling Mobile Billboard Company
	+1-866-727-6552 
	sales@iloveyoutruck.com 


/Note to editors: ILoveYouTruck(R) photos "in action" available. /


 
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[ source of news = The Scrolling Mobile Billboard Company]
ref: http://www.send2press.com/2archive/2004/pr_04_0109-lovetruck.txt 
	 http://www.send2press.com/2archivePDF/pr_04_0109-lovetruck.pdf
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*IMPORTANT NOTE TO MEDIA: 
	to reach the organization releasing this news, please contact:
	sales@iloveyoutruck.com


	If used for publication, please send specimen copy.
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S2PRN/4c/ IL / Chicago, Illinois / Copr. (c) 2004 Send2Press. 


This release was issued on behalf of the above organization by
Send2Press(tm), a unit of Neotrope(R). http://www.Send2Press.com .