PRESS RELEASE Of interest to editors and journalists covering: Fashion/Clothing, Swimwear/Underwear, Men's Interests, Women's Interests, Valentine's Day Survey Shows Chocolates, Flowers And Cuddly Toys Are Out And Sexy Underwear, Weekend Breaks And Romantic Dinners Are In This Valentines Day BRISBANE, Australia - February 11, 2004 /Send2Press Newswire/ -- An international survey conducted by lustythreads.com (www.lustythreads.com), the Australian sexy bikini and underwear specialists, shows that most Valentines miss the mark. The traditional Valentines of chocolates and flowers, two of the most popular offerings last year were in fact some of the least desired. Forty-two percent of women received flowers in 2003 but only 8% ranked them on their 2004 wish list. Valentines "ins" this year for women includes sexy underwear, romantic dinners and an amorous weekend away. AMERICAN WOMEN What they got What they want Dinner 8% 15% Chocolates 13% 3% Sexy Underwear 14% 26% Weekend Break 0% 18% Flowers 42% 8% Cuddly Toy 8% 3% "This is not to say that American men are not romantic," said lustythreads Founder and Director, Victoria Brown. "Many marriage proposals occur on Valentines Day. Some of the more romantic gifts received by women included a flat full of roses and red balloons, a treasure hunt around New York with chocolates at every location and a surprise trip to the Bahamas complete with sprinkled flower petals and champagne." "So what about the men's desires? Basically American guys want to forget those romantic dinners and just get away for the weekend in sexy underwear with their partners." AMERICAN MEN What they got What they want Dinner 24% 21% Chocolates 10% 5% Sexy Underwear 14% 26% Weekend Break 10% 33% Flowers 6% 0% Cuddly Toy 2% 0% With sexy underwear ranking so highly in the survey, the lustythreads team drilled deeper. Of the people who had received underwear on Valentines Day, over 60% of men and over 80% of women had received items which were sexier than they would have chosen for themselves. "A fascinating finding from our survey was that over 90% of female and 75% of male respondents stated that they felt sexier and more confident when wearing daring underwear," concluded Brown. Attitudes to Valentines also differed between the genders. Ninety-seven percent of women thought that women get more attention on Valentines Day than men, but 70% felt that men and women should get equal attention. Men (100%) also thought that women received more attention but think (72%) that Valentines Day was really a day for the girls. Only 23% of men think men and women should get equal attention. The survey was conducted via email with over 650 respondents. lustythreads.com is an award-winning, Australian company, which draws its inspiration from the scintillating Australian bikini scene. Its full men's and women's range can be viewed at http://www.lustythreads.com and prices start at just $13.50. The company currently exports to over 35 countries around the world. The company has won numerous accolades since launching in 2001 including being finalists in the Australian Fashion Awards. MEDIA CONTACT: Jennifer St George Of lustythreads +61-7-418-134-543 jennifer@lustythreads.com Note to editors: Logo: http://www.lustythreads.com/images/logo.jpg # # # [ source of news = lustythreads.com ("Lusty Threads" - lustythreads) ] ref: http://www.send2press.com/2archive/2004/pr_04_0211-lusty.txt http://www.send2press.com/2archivePDF/pr_04_0211-lusty.pdf --------------------------------------------------------------------------- *IMPORTANT NOTE TO MEDIA: to reach the organization releasing this news, please contact: jennifer@lustythreads.com If used for publication, please send specimen copy. --------------------------------------------------------------------------- S2PRN-ns/4c/ AU / Brisbane, Australia / Copr. (c) 2004 Send2Press. This release was issued on behalf of the above organization, who is solely responsible for accuracy of content, by Send2Press(tm), a unit of Neotrope(R). http://www.Send2Press.com .