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ScanBev Selects Katz Marketing Solutions to Develop New Alcoholic Beverage Brand
Mon, 30 Jul 2007, 15:48:00 EDT
Edited by Debra Tone
Scandinavian specialty beverage to be launched in the U.S.
TAMPERE, Finland - July 30 (SEND2PRESS NEWSWIRE) -- ScanBev (www.scanbev.com), a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions (www.katzmarketingsolutions.com), a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.
"ScanBev will launch an exciting new alcoholic beverage brand to the U.S. marketplace later this year. Our venture with Katz Marketing Solutions brings outstanding U.S. beverage brand marketing expertise to our popular Scandinavian product line and strong distribution capabilities," said Harri Ihanainen, Chief Executive Officer.
The ScanBev/Katz Marketing Solutions venture will provide brand development, marketing and licensing services to support the product launch.
The ScanBev product, whose branding strategy is underway, "has been exceptionally well-received by American consumers in test market. It shows very promising U.S. market potential." said Tammy Katz, Chief Executive Officer of Katz Marketing Solutions.
Katz was formerly Brand Director, Miller Lite with Miller Brewing Company and is a seasoned food and beverage marketing executive. "We're excited to blend our U.S. brand and marketing capabilities with ScanBev's strengths in manufacturing, distribution, and product development."
About ScanBev, Inc.
ScanBev (www.scanbev.com) is a manufacturer and distributor of Finnish alcoholic beverages, led by beverage industry veterans and entrepreneurs.
About Katz Marketing Solutions
Katz Marketing Solutions (www.katzmarketingsolutions.com) is a marketing and brand management consulting firm specializing in food and beverage and consumer products marketing.
NEWS SOURCE: Katz Marketing Solutions
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REFERENCES: ScanBev Selects Katz Marketing Solutions to Develop New Alcoholic Beverage Brand, Katz Marketing Solutions, ScanBev Inc, Finnish alcoholic beverages, Tammy Katz, CEO Harri Ihanainan, marketing and brand management consulting firm specializing in food and beverage and consumer products marketing, Ohio, specialty alcoholic beverage, Jul 30, 2007.
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