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New Authentic Spanish Absinthe Verte Launches in U.S. Today: Obsello
Wed, 06 Aug 2008, 16:02:43 EDT
SAN FRANCISCO, Calif. (SEND2PRESS NEWSWIRE) -- Obsello, an authentic Spanish absinthe verte, announces its official entrance into the U.S. market today. Obsello, hand-crafted in the Catalan region of Spain, is the only brand of absinthe readily available in the U.S. that is twice distilled, infused with real herbs including grande wormwood and made with un-aged brandy from the Penedes wine stock. It is an award-winning, premium, authentic absinthe verte that is available in Spain, Australia, Germany and as of today, the U.S. Obsello contains legal, target levels of wormwood that mirror commercial absinthe recipes of 100 years ago.
 During blind taste tests, Obsello (www.Obsello.com) received the highest rating on flavor, color and louche compared to the other readily available products in the U.S. With honey and vanilla undertones and a hypnotic velour texture, the taste of Obsello stands clearly apart from competitor brands.
"The product has received remarkable feedback both on flavor and its haunting likeness to original absinthe," said Alexander Davis, Obsello partner and distiller. "People are tasting absinthe again for the first time and loving it."
San Francisco Blogger and drink reviewer Christopher Null of www.Drinkhacker.com rated Obsello an "A"; the highest rating of any absinthe he has reviewed to date. Null had this to say about Obsello: "I could drink this all day. I won't, but I could."
Obsello is being launched in California by Bock Wine and Spirits (www.bock-ws.com). It will also be available nationwide soon from online vendor Kamal Mukherjee at Manhattan-based www.DrinkUpNY.com. Pre-orders are now in progress.
"We've been selling absinthe since it became legal in the U.S. in May of 2007 and it has been a great success right of the bat," said Mukherjee, founder of DrinkUpNY.com. "There has been a lot of curiosity and excitement about Obsello among our customers. Many of our customers are absinthe connoisseurs who had already tasted this brand overseas."
Despite its new legality, absinthe is still unregulated in critical areas. For instance, the U.S. government has yet to create a formal, legal definition for absinthe. This ambiguity has enabled some brands to market their beverage under the name of absinthe when in reality, their products stray considerably from original, European absinthe standards.
"We believe that the absinthe landscape will erode quickly if genuine, high-quality brands aren't introduced soon," Davis said. "We've been on a 10-year quest for perfect, authentic absinthe and have no doubt that our brand is better tasting and better in quality than any others available to consumers in the U.S."
"People want to love absinthe. Now they can," said Davis.
About Obsello
Obsello Absinthe is an award-winning, authentic absinthe that is twice distilled and infused with eight natural herbs including grande wormwood, anise and fennel. Hand-crafted in the Catalan region of Spain, Obsello is made in traditional alembic stills using an un-aged brandy base from the Penedes wine stock. Embracing original absinthe recipes once banned in the early 1900's, Obsello excludes any artificial flavoring, coloring or essences and is distilled using quantities of wormwood that mirror commercial absinthe recipes from 100 years ago.
During blind taste tests, Obsello received the highest rating on flavor, color and louche compared to the other readily available products in the U.S. With honey and vanilla undertones and a hypnotic velour texture, the taste of Obsello stands clearly apart from competitor brands. Obsello asks you to experience absinthe again for the first time.
More information: www.Obsello.com.
Multimedia: http://www.flickr.com/photos/24515013@N03/ .
All alcohol sales and use subject to local city and state laws.
All trademarks acknowledged.
NEWS SOURCE: Esmeralda Liquors, Obsello Absinthe
Send2Press® is the originating wire service for this story.
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REFERENCES: New Authentic Spanish Absinthe Verte Launches in U.S. Today: Obsello, Esmeralda Liquors Obsello Absinthe, Alexander Davis, Kamal Mukherjee DrinkUpNY, drink reviewer Christopher Null drinkhacker, Obsello authentic Spanish absinthe verte, absinth, absynthe, eight natural herbs including grande wormwood, anise and fennel, twice distilled and infused, Aug 6, 2008.
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