| Send2Press.com • Today is Saturday, February 11, 2012 | A Member of the Neotrope News Network |  |
|
|
NEWS ARCHIVES : U.S. and World News :
Banking and Finance
News
|
Press Release:
The Lessee Advocate Launches Publication for Equipment Lessees
Practical, cost-saving know-how delivered through peer interviews and articles.WASHINGTON, D.C., Dec. 15 (SEND2PRESS NEWSWIRE) -- The Lessee Advocate, LLC, announced today that it has launched the first publication dedicated to helping corporate equipment lessees improve their financial performance and leasing operations. The first issue of The Lessee Advocate includes an in-depth video interview with Ingemar Lanevi, Treasurer of NetApp (NASDAQ: NTAP), and a detailed article about "How To Fix Poor End-of-term Performance." There is no fee for subscribing to the monthly newsletter at lesseeadvocate.com. "Our research is intended to serve finance, procurement, operations, and IT executives and the leasing professionals that serve them inside corporate lessees. Because they have many other responsibilities besides leasing, these busy executives do not have the time to develop and maintain expertise in the many dimensions of leasing, including lessor competition, structuring, operations, accounting, and portfolio management. We can help them succeed by putting practical know-how and best practices at their fingertips," said Michael Keeler, Publisher. "By comparison, a lessee's counter-party - the lessor - is doing lease transactions every day. This results in an asymmetrical relationship. Part of our role is to help lessees self-educate to establish parity in leasing transactions. We want to enable all corporate lessees to engage lessors with a commensurate level of expertise and confidence." The video interview in the inaugural issue is presented as 10 video segments. In them, Mr. Lanevi, NetApp's Treasurer, answers a wide range of questions that reveal the financial rationale and operational challenges behind the scenes in NetApp's leasing program. Keeler adds, "Lessees often face even greater challenges internally. Leasing is a complex, cross-functional, interdepartmental process. It is difficult to establish a leasing process for the first time, especially in decentralized corporate cultures. Scaling a leasing program and managing the leases, assets, internal stakeholders, and lessors throughout the lifecycle - especially at the end-of-term - is daunting for every company. It is our job to identify each incremental problem facing corporate lessees and discover practical solutions that have been deployed and tested by their peers." "There are many associations in the US and around the world that focus on helping lessors. Now, for the first time, there is an advocate for lessees." About The Lessee Advocate: The Lessee Advocate, LLC, is a research firm publishing practical information for corporate executives who want to improve their financial performance by improving their leasing operations. Our focus is on the community of corporate equipment lessees around the world. We publish interviews with Fortune 1000 lessee executives, white papers, articles, case studies, benchmark data, and how-to information. To subscribe or see the latest version, visit: www.lesseeadvocate.com.
NEWS SOURCE: The Lessee Advocate, LLC
Send2Press® is the originating wire service for this story. Terms of Use. © The Lessee Advocate, LLC. All trademarks acknowledged.
THE CONTENT OF THE ABOVE PRESS RELEASE WAS PROVIDED BY THE NEWS SOURCE (The Lessee Advocate, LLC), WHO IS SOLELY RESPONSIBLE FOR ITS ACCURACY. FOR QUESTIONS ABOUT THIS STORY CONTACT THE NEWS SOURCE AND NOT THIS WEBSITE.
Journalist Resources:
Download original press release as issued including media contact information for The Lessee Advocate, LLC.
Additional News Releases on Similar Topics:
|
Subscribe to Send2Press®
Daily News Releases by E-Mail
Follow Send2Press on Social Sites: 
Additional News from
The Lessee Advocate, LLC : » The Lessee Advocate Launches Publication for Equipment Lessees
|
||||||||||||||||||||||||||
View our news channels by industry topics, by U.S. States, or by selected U.S. Cities:
|
Terms of Use and License
This "article format" version of the issued press release is Copr. © 1983-2012 Neotrope/Send2Press. You may freely link to this article version of the press release or may use the release text as the basis for an original article or news posting. If the content is copied verbatim via a scraping or copy/paste method, the news item must be properly "attributed" to Send2Press® Newswire as the originating wire service for this story (may not be posted on ANY site selling/offering SEO or PR services, newswire services, or adult content!). |
DISCLAIMER: the above press release content is believed accurate but not guaranteed, and is based on business news supplied by the source. The noted source is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements. Neotrope/Send2Press (this website) makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news and profiles are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope® or Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
REFERENCES: The Lessee Advocate Launches Publication for Equipment Lessees, Michael Keeler, The Lessee Advocate LLC, Ingemar Lanevi, NetApp Treasurer, finance, procurement, operations, and IT executives and the leasing professionals that serve them inside corporate lessees, helping corporate equipment lessees improve their financial performance and leasing operations, press release, Dec 15, 2009. |
|
THIS PAGE MEDIA READS (by media and public, as of today): 3787 times (3 today, 17 this week, 29 this month, 90 this year)
Site Design and Content is Copr. © 1983 - 2011 Neotrope® - All rights reserved. Send2Press® is a reg. trademark and service mark of NEOTROPE.
Press Release Writing | About Send2Press | Meet Our Staff | Contact Us | Our Services | Help Desk | Legal | Privacy | How-To Articles | RSS Feeds | Journalist Tools | Client eMediaKits | Headline Feeds | Podcast | PR News Channels | Daily News Desk | Success Stories | PRTRax™ Reader Tracking | Targeted News Distribution | Internet Marketing Services | Order PR Services | Terms of Service (TOS)