AlEn USA Steps in to Help Flooding Victims in Houston

Family that lost everything in the floods right after their daughter's first birthday is surprised with much-needed help

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Photo: CLORALEN Regular Bleach

HOUSTON, Texas, May 2, 2016 (SEND2PRESS NEWSWIRE) -- One Houston family was pleasantly surprised when employees of AlEn USA, the manufacturers of CLORALEN® Regular Bleach, showed up at their home to donate bleach for deep cleaning of their property devastated by the flood.

After seeing piles of debris and learning that the family lost everything right after their daughter's first birthday, AlEn USA offered to help the family by supplying a cleanup crew and a gift card to help replace the toys and clothes the couple's daughter had lost.

The CLORALEN® Cleaning Institute has also donated hundreds of CLORALEN® Regular Bleach bottles throughout the week to the Neighborhood Centers of Houston, a social service non-profit that works to build communities in Houston.

"Houston has gone through a major natural disaster leaving lots of people with having to clean up after the floods. Bleach is an effective cleaning agent," said Colleen Akehurst, chief executive officer, AlEn USA. "The cleaning power of CLORALEN Regular Bleach will allow many homeowners to deep clean non-porous items that may have been affected by flooding."

According to the Harris County Office of Emergency Management, more than 3,600 homes across Harris County have flooded. Many have just finished cleaning up but the city's solid waste trucks and workers are still out loading up piles of debris. The CLORALEN® Cleaning Institute is committed to proving safe and healthy cleaning tips for more information, please visit

About AlEn USA:
AlEn USA is a household cleaning and laundry products company headquartered in Houston, Texas. AlEn USA has a broad portfolio of brands including CLORALEN®, ENSUENO®, PINALEN®, PINOL®, FLASH®, X-tra Pine®, and Pine-o-Pine. AlEn USA has a strong manufacturing base and multiple products including bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment and make more efficient use of natural resources for the benefit of present and future generations. For more information, please visit

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REFERENCES: CLORALEN Regular Bleach, Flood Relief, Colleen Akehurst, household cleaning and laundry products company, news, press release from AlEn USA, May 2, 2016, Corporate Social Responsibility - CSR, General Editorial, Business, HOUSTON, Texas, AlEn USA Steps in to Help Flooding Victims in Houston