FOR IMMEDIATE RELEASE 
-------------------------- 
Of interest to editors/authors covering: 
Employment, Human Resources, Business, Careers


McKenzie Scott Reports Why People Need a 'Communication Strategy' in Today's Job
Market

DENVER, CO - May 12, 2003 /PRnetwire.com/ -- McKenzie Scott
(www.mckenziescott.com), the nation's leading firm in providing technology and
team resources for executive, managerial and professional job seekers, states
that those with a communication strategy will have a significant advantage in
today's competitive market. 

"Matching the employer's needs with your experience simply isn't enough today,"
maintains Paul Bokelmann, Executive VP Consulting for McKenzie Scott in Denver.

"There will be several candidates who can not only match up experience
point-for-point, but also show achievements in each area. The key to standing
out from the crowd is to have a basic theme and key phrases that identify how
you bring something extra," Bokelmann advises. "As just one example, let's say
you're aiming for a sales position, and you have five years of experience in
sales, preceded by ten years in operations. Your theme would be that you've
excelled in sales largely because of your operations background, which gives you
special credibility with customers who know you understand their needs and
problems.

"This is crucial where you have any kind of a liability to overcome. Let's
assume you tried something entrepreneurial, it failed, and now you're looking
for a corporate position. Your strategy, your basic theme, could be that the
entrepreneurial experience convinced you that you belong in a corporate
environment, but it also helped you develop a lot of strengths that you wouldn't
have gotten had you never tried running your own operation."

Bokelmann maintains his firm develops a communication strategy for every client,
based on individual circumstances, and that it gives job seekers a much greater
degree of self-confidence when they have basic themes they know they can get
across convincingly. You can learn about McKenzie Scott's services on the
Internet at www.mckenziescott.com.

More info: http://report.communication.mckenzie-scott.com


   Media Contact:
   Drue Pollan
   McKenzie Scott
   1-800-320-1277
   pr@mcks.net





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