FOR IMMEDIATE RELEASE Life Design Systems announces, 'There's A Solution To The Indoor Air Crisis' LOS ANGELES, Calif. - Sept. 12, 2003 (Send2Press Newswire) -- Many people BELIEVE that if they are INDOORS, they are safe from air pollution. According to Life Design Systems, AIR POLLUTION can occur indoors as well as outdoors, and may be even more harmful indoors. Air pollution research shows that 70% of outdoor air pollutants flow indoors so they are found in the indoor air environment as well. In fact, indoor levels of pollutants may be 5 times to 1000's of TIMES HIGHER than outdoor levels, because in addition to the outdoor pollutants that come inside, there are many indoor sources of air pollution. (For example, TOXIC MOLD, MILDEW, SMOKE ODORS, PET ODORS, BACTERIA & Carbon Monoxide from home furnaces). Over 2 billion people WORLDWIDE use traditional fuels for cooking and home heating. According the World Health Organization (WHO), this widespread use results in the premature deaths of an estimated 2 MILLION PEOPLE annually, with women and children being most significantly affected. (http://www.epa.gov/iaq/) Most people spend about 90% of their time indoors, so in addition to the possibility of being exposed to more pollutants indoors, we are exposed to them for long periods of time. CHILDREN are especially susceptible to air POLLUTION because of their fast metabolism and their rapidly growing body tissues such as lungs, heart, and nervous system. * The energy crisis of the 70's brought the indoor air crisis of the 90's. Now studies show that the air inside your home may be five times more polluted than the air outside your home. * The term "Sick Building Syndrome" becomes a part of the American vocabulary as a way to describe this disease of modern architecture. * Quoting Marilyn Chase from a December '98 Wall Street Journal article: Wall to wall carpet, poorly ventilated fireplaces, kerosene heaters, mold and bacterial toxins, dust mites an almost endless collection of highly allergic products have invaded our homes and we have sealed them in with deadly precision. "Want to know about what you can do to reduce you and your family's exposure to INDOOR AIR POLLUTION?," asks Life Design's Michael L. Braden. "Our unique blend of technologies cleanses the air inside your home without replacement filters. We let you try it before you buy it. Our units are 98% effective in removing dust, pollen, smoke odors, pet odors, mold, mildew and bacteria." For more information visit: http://www.freshairliving.com/MBraden or call toll free 800-704-5787. Media Contact: Michael L. Braden of Life Design Systems Phone: +1-949-697-9985 E-mail: mbraden@maximumsuccess.com # # # --------------------------------------------------------------------------- *Important Note: to reach the person sending the news release contact: mbraden@maximumsuccess.com If used for publication, please send specimen copy. [source of news = Life Design Systems] ref: http://www.send2press.com/2archive/2003/pr_03_0912-lifedesign.txt --------------------------------------------------------------------------- s2p/n/0c/ CA / LOS ANGELES, CALIFORNIA