PRESS RELEASE

Of interest to editors and journalists covering:
Mobile Computing, Business Software, Publishing, Internet Tech


Three O'clock Ltd. Launches 'Three O'clock RAPID' - a Revolutionary Version of
its Award Winning Technology Which Enables Webmasters and Editors of Mid-Sized
Publications to Deliver Multimedia Content to Mobile Phones and Earn Revenue from
Premium SMS

LONDON, U.K. - September 15, 2004 /Send2Press Newswire/ -- Three O'clock Ltd.
(www.threeoclock.com), a cutting edge mobile phone entertainment company,
announces the launch of Three O'clock RAPID, a lighter and low-cost version of
their award winning mobile phone magazine tool.  RAPID is the long awaited
product which will allow small to mid-sized Websites and magazines to deliver
their multi-media content via premium SMS to any Java mobile phone and create a
further revenue stream for their business.

RAPID (accessed via www.threeoclock.com/rapid) uses the same underlying
technology found in the full version of the Three O'clock product and offers the
same mobile phone and geographical reach.  Many Webmasters, publishers and
editors currently shut-out of the mobile arena due to excessive set-up and
running costs will now be able to use Three O'clock's RAPID to enter this
lucrative market.  RAPID allows Webmasters and editors to offer "magazines on a
mobile phone" direct from their own Website or publication without any set up
fees, contract or hardware investment.

The RAPID service can be delivered to any Java enabled mobile phone, in any
country and at any time. Content from publications or Websites is converted into
a multi-page, multimedia magazine which will open on all Java mobile/cellular
phones.  Phone users send a text message (SMS) to a short code to receive the
magazine via the wireless network.  Webmasters and editors who use RAPID can
choose whether or not to charge their customers for the magazine and if so, how
much.  Three O'clock suggests a retail price of between $1.00 USD and $3.00 USD.

Bradley Ells, Managing Director of Three O'clock, believes that, "The medium
sized Web site or magazine is a largely forgotten enterprise when it comes to
premium mobile/cellular phone solutions.  We have already developed magazines on
mobile phones for companies such Electronic Arts (EA Games), Future Publishing,
Reebok, and many national newspapers, and we have now streamlined the product so
that smaller organizations can also offer mobile phone magazines direct from
their Website or publication."

For more information about Three O'clock RAPID go to www.threeoclock.com/rapid or
send an email to RAPID@threeoclock.com.


About Three O'clock Ltd.

Three O'clock Ltd is a mobile and cellular phone entertainment company based in
London and Sweden.  The company was founded in 2001 by a group of industry
specialists passionate about delivering exciting and worthwhile content to mobile
phones.  Three O'clock own and operate a Web portal called www.threeoclock.com
where users can access magazines to download and read on their mobile phone.  The
core technology behind the threeoclock.com portal is also available to companies
requiring a tailored "white-label" solution.

For more information visit http://www.threeoclock.com 
or send an email to info@threeoclock.com.



	Media Contact:
	Bradley Ells
	Managing Director
	of Three O'clock Ltd.
	+46-707-782868
	bradley@threeoclock.com



/Note to editors: images, logos and interviews available on request./


# # #


[ Source of news = Three O'clock Ltd. ] 

Ref: 
http://www.send2press.com/2archive/2004/pr04-091501-3oclock.txt
  http://www.send2press.com/2archivePDF/pr04-091501-3oclock.pdf
----------------------------------------------------------------- 
*IMPORTANT NOTE TO MEDIA: 
 to reach the organization releasing this news, please contact:
 bradley@threeoclock.com  (media only)

	If used for publication, please send specimen copy.
	
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S2PR-NP / 4C / UK / London, England, U.K. / U.S. English 
Copr. (c) 2004 Send2Press Newswire.

This release was issued on behalf of the above organization, 
who is solely responsible for accuracy of content, 
by Send2Press(TM), a unit of Neotrope(R). http://www.Send2Press.com

[www.DotComNewswire.com]



references
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Java magazine, Mobile magazine, Mobile content, Mobile phone 
entertainment, Fun on your mobile, Free mobile content, Free video