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Passers-by and Web Users Interact with Times Square Digital Screen
Wed, 20 Feb 2008, 03:00:02 EST Edited by Debra Tone    LocaModa's web and mobile technology enables a new category of interactive advertising opportunities on Spectacolor HD screen in Times Square BOSTON, Mass. - Feb. 20 (SEND2PRESS NEWSWIRE) -- LocaModa Inc., pioneers of mobile and web-based interactive out-of-home media, today announce their platform integration with Clear Channel Spectacolor's giant 40' by 40' digital screen in New York's premier Times Square location. LocaModa's platform enables out-of-home signage to be controlled by mobile consumers and visible from the web.  Harry Coghlan, President, Clear Channel Spectacolor, said "With LocaModa's technology integrated into Spectacolor HD (http://www.spectacolorhd.com), our advertisers now have the ability to not only attract people in Times Square, but also to interact with them via their mobile phones and the web. This is the start of a revolution in out-of-home advertising, one in which users can choose to engage with brands while brands get web-like measurability."The first LocaModa application on Spectacolor's Times Square screen is Jumbli(TM), a text messaging word game. Players who submit the highest scoring words from their mobile phones see their names on the screen. Spectacolor is running the game twice every hour. "We are very excited to be extending Spectacolor's reach to both mobile and web consumers; potentially, millions of people can engage with the same content as being displayed in Times Square. This is yet another step in what we call The Web Outside," said Stephen Randall, CEO, LocaModa. The Jumbli game on the Times Square screen is also playable from www.jumbli.tv. Winning words played from the web will also be displayed in Times Square. Jumbli and any of LocaModa's other interactive applications can also incorporate advertisers' branding elements.  About LocaModaLocaModa connects people and places online and off, bringing out-of-home locations to the web and web experiences to locations such as bars, cafes, colleges, public spaces and conferences. LocaModa Inc. is a privately held company, incorporated in Delaware, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its U.S.-based strategic investing arm, PresidioSTX. Additional information can be found at www.locamoda.com. About Clear Channel Outdoor Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents.gIn the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com. For more information and media queries, contact: Bill Nast of LocaModa Inc. +1-617-864-9600 ext. 106 bnast @locamoda.com All trademarks acknowledged. Ticker: NYSE: CCO IMAGES: *(PHOTO 300dpi: Send2Press.com/photobay/08-0220-LocaModa_300dpi.jpg) *(Photo Caption: LocaModa's Jumbli(TM) text messaging game challenges cell phone users in Times Square to an interactive battle with online players at home.) *(LOGO 72dpi: Send2Press.com/mediaboom/08-0220-LocaModaLG_72dpi.jpg)
NEWS SOURCE: LocaModa Inc.
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