U.S. and World Newswire
:
Advertising and Marketing
News
Passers-by and Web Users Interact with Times Square Digital Screen
Published: Wed, 20 Feb 2008, 03:00:02 GMT
LocaModa's web and mobile technology enables a new category of interactive advertising opportunities on Spectacolor HD screen in Times Square
BOSTON, Mass. - Feb. 20 (SEND2PRESS NEWSWIRE) -- LocaModa Inc., pioneers of mobile and web-based interactive out-of-home media, today announce their platform integration with Clear Channel Spectacolor's giant 40' by 40' digital screen in New York's premier Times Square location. LocaModa's platform enables out-of-home signage to be controlled by mobile consumers and visible from the web.
 Harry Coghlan, President, Clear Channel Spectacolor, said "With LocaModa's technology integrated into Spectacolor HD (http://www.spectacolorhd.com), our advertisers now have the ability to not only attract people in Times Square, but also to interact with them via their mobile phones and the web. This is the start of a revolution in out-of-home advertising, one in which users can choose to engage with brands while brands get web-like measurability."
The first LocaModa application on Spectacolor's Times Square screen is Jumbli(TM), a text messaging word game. Players who submit the highest scoring words from their mobile phones see their names on the screen. Spectacolor is running the game twice every hour.
"We are very excited to be extending Spectacolor's reach to both mobile and web consumers; potentially, millions of people can engage with the same content as being displayed in Times Square. This is yet another step in what we call The Web Outside," said Stephen Randall, CEO, LocaModa.
The Jumbli game on the Times Square screen is also playable from www.jumbli.tv. Winning words played from the web will also be displayed in Times Square. Jumbli and any of LocaModa's other interactive applications can also incorporate advertisers' branding elements.
 About LocaModa
LocaModa connects people and places online and off, bringing out-of-home locations to the web and web experiences to locations such as bars, cafes, colleges, public spaces and conferences. LocaModa Inc. is a privately held company, incorporated in Delaware, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its U.S.-based strategic investing arm, PresidioSTX. Additional information can be found at www.locamoda.com.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents.gIn the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide.
Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com.
For more information and media queries, contact:
Bill Nast
of LocaModa Inc.
+1-617-864-9600 ext. 106
bnast @locamoda.com
All trademarks acknowledged. Ticker: NYSE: CCO
IMAGES:
*(PHOTO 300dpi: Send2Press.com/photobay/08-0220-LocaModa_300dpi.jpg)
*(Photo Caption: LocaModa's Jumbli(TM) text messaging game challenges cell phone users in Times Square to an interactive battle with online players at home.)
*(LOGO 72dpi: Send2Press.com/mediaboom/08-0220-LocaModaLG_72dpi.jpg)
NEWS SOURCE: LocaModa Inc.
Send2Press® is the originating wire service for this story.
» Read More Advertising and Marketing News
» Other Send2Press Industry News by Category
More Information and Media Contact:
For questions about this story, contact the news source:
»
Click Here for Contact Information
THE CONTENT OF THE ABOVE NEWS STORY WAS PROVIDED BY THE NEWS SOURCE WHO IS SOLELY RESPONSIBLE FOR ITS ACCURACY. FOR QUESTIONS ABOUT THIS STORY CONTACT THE NEWS SOURCE AND NOT SEND2PRESS (THIS WEBSITE).
O T H E R R E S O U R C E S
T E R M S O F U S E
This article is Copr. © 1983-2008 Neotrope / Send2Press. Reproduction of this news article version requires written authorization. You may freely link to this article. Journalists (see the section "Journalist Resources" above) may use orig. news release as the basis for an article.
News Websites may republish the "news release" text version linked to above under "Journalist Resources" except must retain "Send2Press Newswire" as the source of this news if used verbatim. Websites which offer/sell PR or newswire services, or web promotion services, or "splogs" may NOT reprint our content in ANY form. Send2Press Newswire is a service mark of, and "Send2Press" is a registered trademark of, Neotrope. Creative Commons - Some Rights Reserved (3.0) - Attribution Required.
DISCLAIMER: the above article is believed accurate but not guaranteed, and is based on business news supplied by the source (LocaModa Inc.). The noted source is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news and profiles are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope or Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
REFERENCES: Passers-by and Web Users Interact with Times Square Digital Screen, LocaModa Inc, Jumbli game, The Web Outside, CEO Stephen Randall, Clear Channel Outdoor, NYSE: CCO, Spectacolor Times Square screen, mobile and web consumers, text messaging game challenges cell phone users, mobile and web-based interactive out-of-home media, interactive advertising, PresidioSTX, Feb 20, 2008.
VIEWED BY MEDIA (and public): 1135 times (1 today, 11 this week,
58 this month, 1135 this year)
| EnQii Signs Partnership with LocaModa |
| Eularis to Address Marketing Return at Japanese Pharmaceutical Marketing Excellence Conference |
| STG Launches Media Campaign for the First DNA Paternity Test in Major Retail Stores |
| Neotrope Selected to Provide Internet Marketing Solutions for Creative Commercial Financing Firm, Lease With Crystal |
| Eularis to Address Making the Right Research Decision for ROI |
| BidaBingers Sell Faster with Real Estate Auctions |
| Finally, a Medium Worthy of Your 'Green' Marketing Message |
| Long Term Care Insurance Agency Wins 4 'Marketing Excellence' Awards |
| TechGenii CEO Featured as Digital Media Expert in Entrepreneur's Influencers Issue |
| STG Media Corp. Combines Forces with Internet Solutions Provider Salient Digital, Inc. to Form STG Interactive |
| A Million Kids Read Kidsville News! |
| Inventis Launches Robust Executive Career Marketing Service and Tax-Free Solar Energy Opportunity |
| MEDIA ALERT: Eularis to Address Marketing Return at Measuring Marketing ROI in Pharma Conference in London |
| Myo-Med, Tom Brady and STG Media Corp. Team Up to Jump Start Myo-Med's 2008 Advertising Campaign |
| Racing Through Recession: Brand Lessons from The Daytona 500 |
| STG Media Corp and STG Retail Direct Push the Limits on National Beverage Distribution, by Creating a Drink that Has all the Ladies Talking |
| Stephen King Joins LocaModa via Facebook, Monster and Dotomi |
| Passers-by and Web Users Interact with Times Square Digital Screen |
| TenthGate International, Inc. Retains Sandler Communications |
| Neotrope Selected to Provide Internet Marketing Solutions for Direct Mail Firm, The Ballantine Corporation |
| 1-800-SKI VAIL Validated by The Court of Appeals in Trademark Lawsuit Against Vail Ski Area |
| Google, Yahoo! 'Personal Trainers' Strengthen Digital Delts, Partner with Saatchi & Saatchi Healthcare Communications Group Teams in Tech Circuit Training |
| JSM Music Celebrates Its Top 10 Super Bowl Ad Featuring Justin Timberlake |
| Haywood County Tomatoes Travel the Internet |
| Ballantine Corporation Releases Direct Mail Format Report |
» View All News Channels
» Press Release Services
» Send2Press Home Page
|
|
| Authentic Italian Restaurant, Bellini Italian Bistro, has now Opened at 510 Ocean Drive, South Beach |
| Prevent Identity Theft - Biometric Signature ID and QBOS Partner to Strengthen Online Identity Authentication |
| EnQii Signs Partnership with LocaModa |
| SolarReserve Hires Top Energy and Technology Expert - Tom Georgis Appointed as Vice President of Development |
| Bantam Electronics(TM) Awarded JBM Electronics Compact Wireless Router Manufacturing |
| The Cultural Explorer, a San Francisco-based Cultural and Philanthropic Tour Company, Shows Travelers How Easy it is to Help Others as They Travel South Africa |
| Farecrawler.com Recognized with BB+ Rating of Better Business Bureau |
| Senator George J. Mitchell to Receive 2008 Eisenhower Medal for Leadership and Service |
| Kazio Networks Launches New Business to Increase Industrial Ethernet Network Productivity and ROI |
| Eularis to Address Marketing Return at Japanese Pharmaceutical Marketing Excellence Conference |
| Unprecedented Confidence in Online Purchasing - The Sky's The Limit |
| Sister Schools, an Educational Non Profit, hosts nine Ugandan Children on Seattle Area School Tour |
| X Cafe Wins SBANE Annual Award for Innovation in Business |
| Houston Breaks Out the Bubbly - Another Round for Tour de Champagne |
| New SelectRadio(R) Data Highlights Most Popular Channels for Mobile Music Discovery |
| Renowned Exchange 2007 Expert Joins ENow |
| New On-Line Publisher Offers DRM-free Digital Audio Short Stories |
| Affinity Healthcare, LLC Adds New Physicians |
| Telovations Opens New Office and Offers Service to Jacksonville, Fla., Businesses |
| Random Negotiating Won't Pay Dividends - ITS Provides Proven Rules for Job Hunters |
| Relios Jewelry Expanding Marketing and Sales Services to Retail Partners |
| Van Millwork Announces New Employees |
| Thomas D. Mangelsen's Best Selling Book The Natural World is a Quiet Call to Action as the Earth Battles Global Warming |
| Boulder's Storytime Yoga Show for Children to Premiere on Rocky Mountain PBS Sunday, June 1 |
| Random Interviewing Teaches Little says ITS |
» View All News Channels
» Press Release Services
» Send2Press Home Page
|
|
|
|
|
Subscribe in a reader
PLAIN TEXT FORMAT (UTF-8)
PDF FORMAT
