PRESS RELEASE Of interest to editors and journalists covering: Advertising, Direct Marketing, CRM/ERM, DotCom, Software/Computing Dynamics Direct, Inc. Adds Yahoo DomainKeys Support LOS ANGELES, Calif. - December 9, 2004 /Send2Press Newswire/ -- Dynamics Direct, Inc. (www.dynamicsdirect.com), the leader in Email Relationship Management (ERM) software and hosted solutions for the enterprise announced today that the company's ERM platform, Dynamic Messenger(tm), now supports Yahoo DomainKeys email authentication. The Dynamic Messenger ERM platform is used by Vertis, Inc., Euro RSCG, OpenText Software Corporation, Princess Cruises, and other mid to large size corporations for managing customer-facing email campaigns and programs across the enterprise. In addition to Sender Policy Framework (SPF), Dynamic Messenger now includes integrated Yahoo DomainKeys with all outbound email. Yahoo's DomainKeys is a cryptographic authentication system that allows receivers of email to verify the identity an email sender and will help combat common spamming techniques. Dynamic Messenger is the first ERM platform to announce implementation of the current DomainKeys specification. "By integrating DomainKeys into Dynamic Messenger, we have once again demonstrated our commitment to fighting SPAM. We strongly believe that next generation email marketing platforms like Dynamic Messenger help organizations overcome issues related to spam. Dynamic Messenger continues to provide state-of-the-art tools for Corporate Marketing Managers to implement, manage and enforce email policies and compliance," said Jason McNamara, CEO of Dynamics Direct, Inc. About Dynamics Direct, Inc. Dynamics Direct is the industry leader in Email Relationship Management (ERM - http://www.dynamicsdirect.com/erm2.asp), helping companies realize the benefits of email messaging across the enterprise by providing the most powerful, yet easy to use software and hosted solutions available. Unlike traditional email marketing tools that are solely focused on campaign marketing, ERM solutions cross organizational boundaries empowering multiple users, departments, and legacy applications to easily execute real-time, dynamic email communications for a variety of business situations, all while providing central administration to enforce global email policy and compliance. The company's ERM solution, Dynamic Messenger(tm), provides marketers and businesses with a competitive advantage by reducing costs and eliminating the need for other systems and dependence on IT. Founded in 1998, Dynamics Direct is headquartered in Valencia, California and is privately held. For more information visit http://www.dynamicsdirect.com or call us directly at (661) 600-2059. Media Contact: Ms. Loretta Knapp of Dynamics Direct, Inc. +1-661-600-2059 Loretta@dynamicsdirect.com [ Source of news = Dynamics Direct, Inc. ] Ref: http://www.send2press.com/2archive/2004/pr04-120903-dynamics.txt http://www.send2press.com/2archivePDF/pr04-120903-dynamics.pdf ----------------------------------------------------------------- *IMPORTANT NOTE TO MEDIA: to reach the organization releasing this news, please contact: Loretta@dynamicsdirect.com (media only) If used for publication, please send specimen copy. ----------------------------------------------------------------- B-2 4C / CA / Los Angeles, California / English (lang=en) Copr. (c) 2004 Send2Press Newswire. This release was issued on behalf of the above organization, who is solely responsible for accuracy of content, by Send2Press(TM), a unit of Neotrope(R). http://www.Send2Press.com [www.DotComNewswire.com]