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STG Launches Media Campaign for the First DNA Paternity Test in Major Retail Stores

Published: Tue, 29 Apr 2008, 10:50:22 GMT

Edited by Carly Zander

TEMPE, Ariz., April 29 (SEND2PRESS NEWSWIRE) -- Identigene, an industry leader in DNA identification testing, has chosen STG Media Corp as their Agency of Record. Identigene is a simple and reliable DNA paternity test that is currently available in 4,500 retail locations nationwide. The test includes swabs for collecting samples from inside the cheek of a child, alleged father and mother, which are then packaged and mailed to the Identigene lab in Salt Lake City. Results of the test are reported online or by mail 3-5 business days after the samples arrive at the lab.

"Identigene is a perfect candidate to build success by utilizing our wide array of services," said CEO of STG Media Corp, Thomas Lark. "Identigene is a unique product, with the proper consumer education behind them, they will be able to maximize retail sales. We are designing a TV, print and radio campaign that will not only inform consumers that the product is out there, but that will also demonstrate that the product actually works."

The Identigene television commercial is designed to connect with the millions of Americans who have questions about paternity. The commercial will also include a website address www.dnatesting.com where consumers can enter their zip code to find a local pharmacy that stocks the Identigene DNA Paternity Test Collection Kit.

Identigene, a Sorenson Genomics company, was founded in 1993 and was the first DNA testing laboratory in the world to commercially use modern STR technology for paternity testing. Identigene offers a full range of DNA testing services including tests used to determine paternity, siblingship and other familial relationships, as well as DNA tests for purposes of immigration, child custody, settling estates and other family-related situations. Additional information about Identigene and its DNA testing services is available by visiting www.dnatesting.com.

STG Media Corp., STG Retail Direct, and STG Interactive, LLC, work together to develop and execute strategic, national marketing campaigns. Based in Tempe, AZ, STG Media is a full-service advertising agency specializing in creative and media buying for print, television and radio. STG Retail Direct places products directly on the shelves of Wal-mart, Walgreens, CVS, Target, GNC, and thousands of grocery and convenience stores nationwide. Helping clients to maximize their ad dollars, STG works hand in hand with AmeriMex DSD, a master distributor and brand management company with capabilities to place products on the check-out counters in over 100,000 C-Stores in the USA with a proven market blitz program and also export products in mass to Mexico and Japan.

STG Interactive develops cutting-edge E-commerce solutions in addition to search engine optimization and search engine marketing. As the line between brand marketing and direct response blurs, brand advertisers move to be more accountable, and direct response marketers evaluate themselves from a brand perspective. STG helps clients navigate through the complex landscape of opportunities that exist within the context of modern, cross-media campaigns.

For more information about the STG family of companies, call toll-free: 866-834-4370 or visit our website pr.printad.info/15 (redirects to STG portal).

The World Responds to You.(TM)

For additional information and media queries, contact:
Jenelle Allen, STG Media Corp., (480) 699-6078.

All trademarks acknowledged.

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