Advertising and Marketing News - Page 2

Page 2 of Advertising and Marketing News issued by the Send2Press® Newswire service.



Sales Boomerang Q2 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md., and IRVINE, Calif., July 20, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in cash-out, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market. (UPDATED)

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C., July 1, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

iEmergent appoints Megan Horn as Chief Marketing Officer

DES MOINES, Iowa, June 30, 2022 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Megan Horn as chief marketing officer (CMO). In this role, Horn will oversee marketing, public relations, brand management and customer experience for the growing company.

Mid America Mortgage rebrands to Click n’ Close

ADDISON, Texas, June 27, 2022 (SEND2PRESS NEWSWIRE) — Mid America Mortgage, Inc. (Mid America) today announced it has rebranded as Click n’ Close following the sale of the majority of its retail lending operations to Houston-based Legend Lending. Click n’ Close will retain retail operations related to its reverse mortgage and Native American lending business and focus on delivering innovative down payment assistance (DPA) and adjustable-rate mortgage (ARM) products through its third-party originator (TPO) channels.

TMC Emerging Technology Fund LP Invests in leadPops

SAN DIEGO, Calif., June 20, 2022 (SEND2PRESS NEWSWIRE) — The Mortgage Collaborative (TMC), the nation’s largest independent cooperative network serving the mortgage industry, announced today that the TMC Emerging Technology Fund LP (the “Fund”) recently participated in a follow-on round to a recent $3.5M Series A completed by leadPops, a digital customer acquisition software and marketing innovation platform. leadPops allows users to create robust, automated lead-generating systems that drive qualified leads directly to their business.

Mortgage Markets CUSO implements Mortgage Coach to increase mortgage lending engagement at credit unions

IRVINE, Calif., June 8, 2022 (SEND2PRESS NEWSWIRE) — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement at the credit unions it serves.

EPIC Marketing & Design Team Wins Communicator Awards

SAN FRANCISCO, Calif. and NEW YORK, N.Y., June 2, 2022 (SEND2PRESS NEWSWIRE) — EPIC Insurance Brokers and Consultants, a retail property and casualty insurance brokerage and employee benefits consultant, announced today that its marketing and design team has been recognized for multiple Communicator Awards for its work in 2021. The Communicator Awards are an international awards program recognizing big ideas in marketing and communications.

Cheryl Messner joins Sales Boomerang as EVP of customer success and experience

WASHINGTON, D.C., June 1, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang’s customer experience, engagement, success and operations. (UPDATED)

MMI earns a spot on the 2022 Inc. 5000 Regionals List

SALT LAKE CITY, Utah, May 26, 2022 (SEND2PRESS NEWSWIRE) — Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced it has ranked No. 29 on Inc. Magazine’s third annual Inc. 5000 Regionals: Rocky Mountains list.

Incrementors Featured In 10 Most Innovative Companies of 2022

SACRAMENTO, Calif., May 13, 2022 (SEND2PRESS NEWSWIRE) — Incrementors has been featured as the Most Innovative Companies in 2022 by popular magazine Industry Era Review. Incrementors has been awarded this title for their persistent work in the field of innovative technologies such as Voice Search SEO, AI and Metaverse marketing.

Freedom Makers Rebrands to Include Virtual Services in Name and Logo

SAN ANTONIO, Texas, May 6, 2022 (SEND2PRESS NEWSWIRE) — Freedom Makers, a leading military spouse virtual assistant services agency, has announced that it will begin operating under a new name – Freedom Makers Virtual Services (FMVS). This name change goes into effect immediately and better reflects the company’s comprehensive service offerings. A fresh new logo accompanies the name change too.

Pops Mart Fuels, LLC Signs Sokal as AOR

CAYCE, S.C., May 3, 2022 (SEND2PRESS NEWSWIRE) — Pops Mart Fuels, LLC recently signed Sokal, the Raleigh, N.C. based automotive advertising agency firm, as their agency of record. Pops Mart Fuels, LLC, whose chain includes 24 stores currently, will utilize Sokal to provide website design, digital, and a variety of creative design services.

Capital Automotive Group Launches RideShift, A New Fully Online Car Buying Solution With Endorsement Partner and Former Carolina Panther, Luke Kuechly

RALEIGH, N.C., April 21, 2022 (SEND2PRESS NEWSWIRE) — Capital Automotive Group today announced the launch of RideShift, a powerful, new dimension of car shopping, that uniquely leverages AI and exemplary customer service before, during and after the sale of a vehicle.

Sokal Selected as Certified Digital Advertising Provider in Mazda Digital Certified Program

RALIEGH, N.C., April 20, 2022 (SEND2PRESS NEWSWIRE) — Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the Mazda Digital Certified Program (MDCP). MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers.

Aclaró AI Announces Vehicle Center

MIAMI, Fla., April 14, 2022 (SEND2PRESS NEWSWIRE) — Aclaró AI, an IoT company that creates modern solutions for automotive retailers, is extremely excited to announce a new product that can quickly locate vehicles for customers regardless of location. Vehicle Center, helps auto dealers and auto wholesalers better serve their customers, more efficiently search inventory, analyze slow moving inventory, and generate more sales.

Sokal Announces Collaboration with Southeast Toyota Distributors, LLC on Vehicle Photo Technology

RALEIGH, N.C., April 7, 2022 (SEND2PRESS NEWSWIRE) — Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., announces a unique collaboration with Southeast Toyota Distributors, LLC on a photo technology project that enhances the in-transit vehicle selling process.

Planet Home Lending selects Mortgage Coach to enhance customer experience with educational home loan comparisons

MERIDEN, Conn. and IRVINE, Calif., April 4, 2022 (SEND2PRESS NEWSWIRE) — Planet Home Lending, LLC, a national mortgage lender and servicer, has selected Mortgage Coach to give loan officers a tool to provide a better customer experience. With Mortgage Coach, mortgage loan originators (MLOs) can offer borrowers modern, consultative service with digital, interactive presentations that illustrate the costs and benefits of mortgage loan products and strategies over time.

Allegent Community Federal Credit Union Hires Social Media Expert

PITTSBURGH, Pa., March 29, 2022 (SEND2PRESS NEWSWIRE) — Allegent Community Federal Credit Union (Allegent) has hired Theresa Kisha, an expert in digital marketing, social media, email communication and website development/optimization, to manage and increase the credit union’s social media presence, while also enhancing its digital presence, search engine optimization and strategic marketing efforts.

Digitl Mediums Marks Women’s History Month in Partnership with Fame Lady Squad and NFTignition by Co-Hosting Woman-Centric NFT Events

BEVERLY HILLS, Calif., March 25, 2022 (SEND2PRESS NEWSWIRE) — Outernational Holdings, LLC (dba Digitl Mediums) is proud to recognize and celebrate women and girls this month around the world in celebration of Women’s History Month. Digitl Mediums is committed to continuing its efforts to promote gender equality with meaningful partnerships, celebratory packaging and global storytelling efforts.

Real Estate Technology Firm Swift Homes Partners with KBME on Marketing Campaign

HOUSTON, Texas, March 23, 2022 (SEND2PRESS NEWSWIRE) — Today, Swift Homes announced a partnership with KBME Sports talk 790AM on a marketing campaign in Houston, Texas to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

115 Sponsors Step Up to Engage Communities in Shop Local Campaigns

MENLO PARK, Calif., March 22, 2022 (SEND2PRESS NEWSWIRE) — In pandemic years 2020 and 2021, more than 100 of Yiftee’s almost 400 communities who use its Community eGift Card platform ran dedicated gift card grant or bonus programs to benefit their small businesses, helping them stay afloat. Who were the “hometown heroes” that sponsored these programs during tough times, and continue to do so?

Sales Boomerang joins forces with Bonzo to enable automated mortgage marketing with personality

BALTIMORE, Md., March 22, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced its integration with Bonzo, an omnichannel sales engagement platform designed to scale the voice of mortgage advisors so they can attract, convert and retain clients on autopilot.

Real Estate Technology Firm Swift Homes Partners with WOAI on Marketing Campaign

SAN ANTONIO, Texas, March 16, 2022 (SEND2PRESS NEWSWIRE) — Today, Swift Homes announced a partnership with WOAI News Radio 1200am on a marketing campaign in San Antonio to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

Sokal Signs McLaughlin Ford for Automotive Marketing Campaign

RALEIGH, N.C., March 11, 2022 (SEND2PRESS NEWSWIRE) — Automobile marketing agency, Sokal, recently signed as agency of record for McLaughlin Ford. Commencing on April 1, 2022, the Raleigh, North Carolina marketing agency, Sokal, will launch and craft a new strategy of digital advertising for the Sumter, South Carolina, McLaughlin Ford dealership.

Amplify-Now and Asteri Partners combine forces to drive client transformation outcomes

REDONDO BEACH, Calif., March 11, 2022 (SEND2PRESS NEWSWIRE) — Amplify-Now, a leading global provider of Strategy Execution Management (SEM) software, and Asteri Partners, a North American advisory and analytics firm, are excited to announce a new partnership that will help companies deliver complex, transformational change.

Real Estate Technology Firm Swift Homes Partners with WYGM on Marketing Campaign

ORLANDO, Fla., March 10, 2022 (SEND2PRESS NEWSWIRE) — Today, Swift Homes announced a partnership with WYGM FM 96.9 on a marketing campaign in Central Florida and Orlando to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

Sokal Showcases Digital Ad Products and Website Technology at NADA Show

RALEIGH, N.C., March 9, 2022 (SEND2PRESS NEWSWIRE) — Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., will be exhibiting at the NADA Show in Las Vegas, NV beginning on March 11. They will be showcasing their suite of digital advertising products, as well as their website technology which is powered by their Momentum platform.

Thought Leader Amanda Wittstrom Higgins Launches Full Cup Solutions, a bespoke advisory firm for future-forward agriculture and beverage industry businesses

PASO ROBLES, Calif., March 7, 2022 (SEND2PRESS NEWSWIRE) — Leveraging her knowledge of – and networks in – all aspects of the alcohol beverage space and propelled by a deep personal investment in the agricultural world, industry notable and business strategist Amanda Wittstrom Higgins recently launched Full Cup Solutions, a full-service firm specializing in results driven unconventional planning in the marketing, sales, operations, employee development sectors and beyond.

Sokal Sponsored Stefan Parsons 99 Car Features ‘Ukraine Strong’ Paint Scheme at Xfinity Race

LAS VEGAS, Nev., March 4, 2022 (SEND2PRESS NEWSWIRE) — Stefan Parsons’ 99 car, which is sponsored by Sokal, a full-service advertising agency based out of Raleigh, North Carolina, will feature a ‘Ukraine Strong’ paint scheme at this weekend’s Xfinity race in Las Vegas, Nevada.

Real Estate Technology Firm Swift Homes Partners with WMFS on Marketing Campaign

CHICAGO, Ill., March 2, 2022 (SEND2PRESS NEWSWIRE) — Today, Swift Homes announced a partnership with WMFS 92.9 FM ESPN on a marketing campaign in Memphis, Tennessee to help build awareness of Swift Homes’ benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

Completing the Circuit: From Autumn to Winter – partnership season has brought overflowing blessings for the holidays

FLINT, Mich., March 2, 2022 (SEND2PRESS NEWSWIRE) — Jonathan McKay better known by his social audience as RoarJMcKay, founder of Keeping Tabs Media, dedicates this winter’s accomplishments to his grandmother through COVID-19 recovery and daughter Kali McKay as she celebrates her first birthday. Being a strong influence throughout childhood his grandmother instilled strong beliefs in literacy, mathematics, and fashion.

Move For Hunger and Today’s Local Media Renew Partnership in the Fight Against Hunger Nationwide

RED BANK, N.J., Feb. 28, 2022 (SEND2PRESS NEWSWIRE) — Today’s Local Media, a full-service marketing agency serving moving companies nationwide, and Move For Hunger, a national hunger relief non-profit organization, announced that they have renewed a partnership that will reduce food waste and fight hunger nationwide.

Neotrope and Send2Press Renew Support of Hunger Relief Charity, Move For Hunger, for Second Decade

TEMECULA, Calif., Feb. 25, 2022 (SEND2PRESS NEWSWIRE) — Send2Press®, a service of Neotrope®, announced today that it will be renewing its support in helping promote the efforts of Move For Hunger as part of its JL Simmons Nonprofit PR Grants program. With this program, Send2Press has helped disseminate MFH’s news to media, social and syndication vis its newswire service for over 10 years.

Send2Press Announces 22nd Anniversary Celebration with 22% off its Press Release Distribution Services

TEMECULA, Calif., Feb. 21, 2022 (SEND2PRESS NEWSWIRE) — Send2Press®, a newswire service of Neotrope®, announced today that for its 22nd anniversary celebration in 2022, it will be offering both new and existing clients a 22% discount on services starting 2/22/22 and running through March 2. Send2Press has consistently been ranked one of the top newswire services overall based on honesty and credibility.

After, Inc. Announces Its New Corporate Rebranding to Focus on Customer Experience Technology

NORWALK, Conn., Feb. 10, 2022 (SEND2PRESS NEWSWIRE) — After, Inc. today announced the launch of its corporate rebranding effort, including a complete website redesign to reflect the company’s evolution to Customer Experience Technology. Since 2005, After Inc. has been providing best-in-class post-sale services to the world’s largest manufacturers and retailers.

RMA Hired by Wilton Manors for Real Estate / Market Analysis and Branding Strategy

POMPANO BEACH, Fla., Feb. 9, 2022 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com) is proud to announce they have been hired by the City of Wilton Manors for the WiltonNext project, a real estate / market analysis and branding strategy for the commercial corridors in the city.

Sales Boomerang’s Reverse Mortgage Alert helps lenders bring timely home-equity opportunities to more homeowners

BALTIMORE, Md., Feb. 7, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced the launch of Reverse Mortgage Alert, a new addition to its pantheon of automated borrower intelligence products, as well as significant enhancements to the company’s existing Rate Alert product.

ReverseVision Recruits Marketing Maven Scott Shepherd to Elevate Brand and Support Growth

SAN DIEGO, Calif., Feb. 3, 2022 (SEND2PRESS NEWSWIRE) — ReverseVision®, the leading national provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, announced that seasoned marketing executive Scott Shepherd has joined the company to head its marketing efforts. As head of marketing, he oversees ReverseVision’s marketing department and is responsible for the design and implementation of its new marketing strategy.

AI and Segmentation Leader Fanplayr Continues Global Expansion with New Office Location in Spain

PALO ALTO, Calif., Feb. 2, 2022 (SEND2PRESS NEWSWIRE) — Fanplayr, a global leader for e-commerce intelligence solutions, continues to expand its presence in the European market with the opening of a new office in Spain, with the goal of promoting brands that operate in retail, tourism, telecommunications, automotive, banking, energy, insurance and entertainment.

After, Inc. Acquires Accentf(x) to Deepen its Post-Sale Marketing Services Offering

NORWALK, Conn., Feb. 2, 2022 (SEND2PRESS NEWSWIRE) — After, Inc., the leading customer experience technology company providing post-sale software and services to the world’s top manufacturers, retailers, and ecommerce sellers, just announced its acquisition of Accentf(x) Marketing.