Vivesan Household Cleaners Take Consumers 'Beyond Green'

| From
Waterstone Ventures

CLEVELAND, Ohio (SEND2PRESS NEWSWIRE) -- If you have to put your hands in it, or breathe it, or walk on carpets sprayed with it, shouldn't it be safe? National surveys show growing numbers of shoppers are asking that question when they choose household cleaners. The makers of Vivesan ( have an answer in the form of powerful, 100 percent plant-based, carcinogen-free cleaners that are safer for humans, animals, and the environment. Vivesan cleaning products are now available to retailers nationwide.

The Vivesan consumer lineup includes a fume-free, streak-free, Glass Cleaner, an odor-free Laundry Soap, and a low-suds Carpet Cleaner that can be used in extraction machines or as a stain remover. The Global Cleaner is a maximum-strength, all purpose solution for nearly every area of the home. These formulations complement Vivesan's industrial cleaner / degreasers for auto, marine, and other heavy duty jobs. Additional custom formulations can also be created for retailers' specific requirements.

According to a 2009 Green Seal buying report, only one in 10 consumers blindly trusts green product claims, but they do pay attention to listed ingredients.

"'Green' has become a meaningless term that consumers are beginning to tune out," says David Tiber, President of Waterstone Ventures LLP, the manufacturer and distributor of Vivesan. "People who use a Vivesan cleaner can see how well it works -- which is by far its most notable feature. But they only need to read our label to see that it's a better choice for people and the planet."

Vivesan's U.S.-made products derive from a proprietary blend of plant extracts and oils. They're also free of carcinogens like dioxane and detergent irritants such as sodium laureth sulfate. Tiber stated, "Vivesan appeals to those who want to make a safer decision based on better ingredients, better information."

Ohio's Mustard Seed Market & Cafe chain are the first stores to carry Vivesan consumer products.

"Because there's so much innovation in their formulation, we expect to see Vivesan cleaners supersede the use of conventional, petroleum-based chemicals," added Tiber. "We believe Vivesan is the first brand of cleaners that truly delivers when it comes to safety and efficacy."

About Vivesan:

Vivesan carcinogen-free cleaners are 100 percent plant-based, highly-effective formulas for commercial, industrial, and consumer use. Vivesan products are distributed by Waterstone Ventures LLP, based in Cleveland, Ohio.

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REFERENCES: Waterstone Ventures, Vivesan consumer products, Vivesan consumer products, Waterstone Ventures LLP, David Tiber, green cleaners, laundry soap, cleaning products, plant-based, carcinogen-free, all purpose cleaner, safe cleaning, green products, industrial cleaner degreaser, ohio business, Mustard Seed Market and Cafe chain , news, press release from Waterstone Ventures LLP, Dec 1, 2009, Green Business, , , , , Vivesan Household Cleaners Take Consumers 'Beyond Green'